Canal Digitaal: Moving to Ektron to Improve Conversion Rates
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Today more and more Dutch households receive digital television and radio through Canal Digitaal, the main provider of digital satellite television in the Netherlands. Part of the M7 Group SA, the ...
Today more and more Dutch households receive digital television and radio through Canal Digitaal, the main provider of digital satellite television in the Netherlands. Part of the M7 Group SA, the Canal Digitaal website was relaunched in late 2012 on the Ektron platform.
Creating a Personalised Website
“We have a mixture of visitors coming to our site, both existing customers and potential customers looking for more information. With Ektron we have been able to create a personalised website where existing customers see a different primary screen than new customers will see. Now we are able to filter out who is just interested and who is willing to buy. As a result our conversion rate for the ordering stream has doubled.” ~ Harold Groeneveld, Director of Online Sales at M7 Group SA.
Generating More Qualified Traffic
• Increase in online orders
• Page bounce rate has decreased to 12 percent.
• Canal Digitaal always on the front page of search results.
Using Ektron as the Central CMS
“If you’re a mid-sized company Ektron is also a good platform for eCommerce. If you look at a price comparison with the competition, it’s ahead of the rest and is easy to use.”
“The ultimate goal is to take the six websites - Canal Digitaal, TV Vlaanderen, TéléSAT, Austriasat, Cslink and Skylink, and run them through the Ektron platform. The only difference among the sites will be the products, but the mechanism will be the same.”
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