The document discusses how content strategy is a form of system design and how content strategists can apply craft values to their work. It advocates for taking a systemic view of projects, empowering content creators, focusing on quality over speed, and respecting deep expertise. The key ideas are to view large projects as interconnected systems, make systems that encourage excellence, work efficiently without sacrificing quality, release high-quality small portions iteratively, and learn from experienced practitioners.
110. I like to employ old people. I believe that a
company needs a balance between young and
old people. Young people are not necessarily the
key to innovation.
—Patrizio Bertelli, Prada CEO
Thursday, June 21, 2012
118. Things men have made with wakened hands,
and put soft life into
are awake through years with transferred touch,
and go on glowing
—DH Lawrence
Thursday, June 21, 2012
119. I like to employ old people. I believe
that a company needs a balance
between young and old people. Young
people are not necessarily the key to
innovation.
—Patrizio Bertelli, Prada CEO
Thursday, June 21, 2012
120. “You don’t have a career. You
have a life. Do the work.”
— Dear Sugar (Cheryl Strayed)
Thursday, June 21, 2012
121. THANK YOU!
Thank you.
Thursday, June 21, 2012
Mastery, excellence, and a human scale (not yet why it matters)\n
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OED\n
Framework\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Framework\n
-- why does that matter? We can’t afford to let the streams separate\n
We need good work\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
wagashi\n
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Window place. In architecture, we have patterns in which this happens quite naturally. Online, getting it right often involves pushing pretty hard against established norms, and is frequently incremental. WaSP did it, via serious organization.\n
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Nestle factory in Dubai\n
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Krenov, 6 years olf, jacknife, toys, studied in Sweden under the father of Swedish furniture design\n
A true achievement is to make a fine cabinet—elegant, graceful, one with real character—and fit it with drawers and doors that work properly the year round. That requires skill rather than showmanship. >> Cabinet is a dynamic system, too\n
Bad delivery kills great content.\n
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Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
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Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
…often by way of mistakes, listening to the material, coming upon unexpected signals.\n
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Bad delivery kills great content.\n
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Which are HORRIBLE. But consider the consumer-centric WordPress\n
Wordpress installs\n
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Framework\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
A true achievement is to make a fine cabinet—elegant, graceful, one with real character—and fit it with drawers and doors that work properly the year round. That requires skill rather than showmanship. >> Cabinet is a dynamic system, too\n
Bad delivery kills great content.\n
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Bad delivery kills great content.\n
I LOVE YOU. \n
Bad delivery kills great content.\n
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“Too slow? It all depends on what you want to do and how you do it. One fellow bangs away and gets things done. Another tap, taps—and he too, gets things done. The question is, on what level? What did the doing take, and what did it give?” >> from the work, from the users, from you: did it kill you? did it enrich the product?\n
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Framework\n
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Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
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Bad delivery kills great content.\n
Now imagine giving this edict to a writer\n
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Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
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Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
Bad delivery kills great content.\n
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Bad delivery kills great content.\n
Ship small but excellent\n
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“Innovate as a last resort” — Charles Eames\n
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“if you get the doing right…then the result rights itself to that. You do what you are. No more, no less. You develop, and your work develops: there’s a play between doing things in a way that feels good—and getting good results.\n
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Respect deep knowledge \n
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“one of the great lies of craft education: that finesse is only for dreamers.” People will tell you that the values and rhythms of craft are for idealists. But I look around and I see proof that this is not so. \n