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LITTLE BIG SYSTEMS
                  Embiggening the magic of craft
                  Erin Kissane @kissane

Thursday, June 21, 2012
HI, LITTLE FELLA
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
MAKING SYSTEMS
Thursday, June 21, 2012
Thursday, June 21, 2012
Mars Needs
                  Content Strategists


Thursday, June 21, 2012
Content strategy
                  is weird


Thursday, June 21, 2012
Content strategy
                  is system design


Thursday, June 21, 2012
We don’t (just)
                  make things


Thursday, June 21, 2012
We make systems
                  that make things


Thursday, June 21, 2012
We don’t make
                  things


Thursday, June 21, 2012
We make systems
                  that make things


Thursday, June 21, 2012
The values of craft



Thursday, June 21, 2012
MAKING SYSTEMS
Thursday, June 21, 2012
“A set or assemblage of things
          connected, associated, or
          interdependent, so as to form a
          complex unity”



Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Adjusting bad fit


Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Tools for makers


Thursday, June 21, 2012
Content management
                   systems

Thursday, June 21, 2012
Most “software”


Thursday, June 21, 2012
All big projects
                   are systems

Thursday, June 21, 2012
Sprawling websites


Thursday, June 21, 2012
Social networks


Thursday, June 21, 2012
Ecosystems of apps


Thursday, June 21, 2012
Ecosystems of content


Thursday, June 21, 2012
BRINGING CRAFT TO
            SYSTEMS
Thursday, June 21, 2012
Systems need craft


Thursday, June 21, 2012
Humans need craft


Thursday, June 21, 2012
1. RETURN TO THE ARTIFACT
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Intimate knowledge
                  of artifacts


Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Intimate knowledge
                  of the artifact
                  = better systems

Thursday, June 21, 2012
Better systems =
                  better artifacts


Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
(Look at your fish.)


Thursday, June 21, 2012
2. EMPOWER MAKERS
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Content management
                  systems


Thursday, June 21, 2012
74 million

Thursday, June 21, 2012
Systems that prevent
                excellence


Thursday, June 21, 2012
Systems that
                encourage excellence


Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
3. WORK IN CRAFTSMAN’S TIME
Thursday, June 21, 2012
Big projects suck
                  because of time


Thursday, June 21, 2012
Craftsman’s time is
                 humane efficiency

Thursday, June 21, 2012
Thursday, June 21, 2012
Project managers


Thursday, June 21, 2012
Thursday, June 21, 2012
Now let’s talk.


Thursday, June 21, 2012
The secret:


Thursday, June 21, 2012
“No.”


Thursday, June 21, 2012
“No., but what I can
                 do is this.”

Thursday, June 21, 2012
It’s better to get a
                 subsystem right…

Thursday, June 21, 2012
…than the whole
                 system wrong.

Thursday, June 21, 2012
“What did the doing take,
           and what did it give?”
                          — James Krenov



Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
4. SHIP SMALL BUT EXCELLENT
Thursday, June 21, 2012
Work large to small


Thursday, June 21, 2012
Ship small to large


Thursday, June 21, 2012
MVP = small enough
                 for excellence

Thursday, June 21, 2012
Thursday, June 21, 2012
We will serve world-
                 class content

Thursday, June 21, 2012
Thursday, June 21, 2012
We will serve world-
                 class content

Thursday, June 21, 2012
TOO GENERIC

                 We will serve world-
                 class content

Thursday, June 21, 2012
We will serve world-class
                 content for plant-lovers


Thursday, June 21, 2012
TOO BROAD


                 We will serve world-class
                 content for plant-lovers


Thursday, June 21, 2012
Uniquely helpful
                 content for first-time
                 plant-buyers
Thursday, June 21, 2012
Thursday, June 21, 2012
Uniquely helpful
                 content for first-time
                 plant-buyers
Thursday, June 21, 2012
BETTER

                 Uniquely helpful
                 content for first-time
                 plant-buyers
Thursday, June 21, 2012
We’ll tell you:
               • What plants won’t die?
               • Which do I think are pretty?
               • How do I care for them?


Thursday, June 21, 2012
Happiness.
               We’ll tell you:
               • What plants won’t die?
               • Which do I think are pretty?
               • How do I care for them?


Thursday, June 21, 2012
We’ll do that by…




Thursday, June 21, 2012
We’ll do that by…
               •      creating a 20-plant guide




Thursday, June 21, 2012
We’ll do that by…
               •      creating a 20-plant guide
               •      and posting blog posts




Thursday, June 21, 2012
We’ll do that by…
               •      creating a 20-plant guide
               •      and posting blog posts
               •      every week




Thursday, June 21, 2012
We’ll do that by…
               •      creating a 20-plant guide
               •      and posting blog posts
               •      every week
               •      by our resident gardener




Thursday, June 21, 2012
Thursday, June 21, 2012
5. RESPECT DEEP KNOWLEDGE
Thursday, June 21, 2012
Reinvent only with
                 reason

Thursday, June 21, 2012
Seek the deep wells of
                 knowledge

Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
I like to employ old people. I believe that a
          company needs a balance between young and
          old people. Young people are not necessarily the
          key to innovation.


                          —Patrizio Bertelli, Prada CEO




Thursday, June 21, 2012
Do the apprenticeships


Thursday, June 21, 2012
Thursday, June 21, 2012
“if you get the doing right…then
          the result rights itself to that.”
                            — James Krenov



Thursday, June 21, 2012
(Take apprentices)


Thursday, June 21, 2012
Bodies of knowledge


Thursday, June 21, 2012
Thursday, June 21, 2012
HANDMADE SYSTEMS
Thursday, June 21, 2012
Things men have made with wakened hands,
         and put soft life into
       are awake through years with transferred touch,
         and go on glowing

                                 —DH Lawrence




Thursday, June 21, 2012
I like to employ old people. I believe
        that a company needs a balance
        between young and old people. Young
        people are not necessarily the key to
        innovation.
                          —Patrizio Bertelli, Prada CEO



Thursday, June 21, 2012
“You don’t have a career. You
           have a life. Do the work.”
                          — Dear Sugar (Cheryl Strayed)



Thursday, June 21, 2012
THANK YOU!



                 Thank you.

Thursday, June 21, 2012
1.        Little Big Planet promo images © Media Molecule & Sony
           2.        Elephant © Kevin Cornell & A List Apart (http://www.alistapart.com/articles/thedisciplineofcontentstrategy)
           3.        Type specimen photographed by Flickr user n1ke (http://www.flickr.com/photos/n1ke/4205658305/sizes/o/in/
                     set-72157622925823109/)
           4.        Linotype © zigazou76 (http://www.flickr.com/photos/zigazou76/3665789236/sizes/o/in/photostream/)
           5.        Wagashi © bebot http://www.flickr.com/photos/bebot/3910852271/
           6.        Confectioner © Matt Helminski http://www.flickr.com/photos/helminski/429173625/ (used with permission)
           7.        Wagashi pattern book © capitanjen http://www.flickr.com/photos/capitanjen/5306236824/
           8.        Wagashi © skrb http://www.flickr.com/photos/skrb/4349539980/
           9.        Aero bars © Zophos http://www.flickr.com/photos/zophos/92638509/ (CC some rights reserved)
           10.       Nestle factory © Nestlé http://www.flickr.com/photos/nestle/5243945997/ (CC some rights reserved)
           11.       James Krenov images © James Krenov, Sterling Books
           12.       Robin Sloan’s Fish: A Tap Essay © Robin Sloan
           13.        Mast Brothers © Todd Selby http://www.theselby.com/1_8_10_mast_brothers/
           14.       Kid with candy © Nina Hale http://www.flickr.com/photos/94693506@N00/1811980892/
           15.       Confectioners’ equipment © Matt Helminski http://www.flickr.com/photos/helminski/401847939/ (used with permission)
           16.       Bread © chebbs http://www.flickr.com/photos/chebbs/5018724198/
           17.       Wagashi © http://ouichefcook.com/
           18.       Crying baby © kungfustu http://www.flickr.com/photos/kungfustu/5332653962/
           19.       Less crying baby © malisonian http://www.flickr.com/photos/malisonian/2797061988/
           20.       Wagashi pattern sheets © capitanjen http://www.flickr.com/photos/capitanjen/5306237800/
           21.       Prada pattern books © Prada
           22.       Prada cutter’s hand © Prada
           23.       Apprentice confectioner © capitanjen http://www.flickr.com/photos/capitanjen/5305646181/
           24.       Workbench © Oldwolf Workshop http://insidetheworkshop.blogspot.com/2011_04_01_archive.html
           25.       Krenov plane © James Krenov, Sterling Books




Thursday, June 21, 2012

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Little Big Systems (Interlink edition)

Editor's Notes

  1. \n
  2. Sackboy\n
  3. Sackboy\n
  4. Sackboy\n
  5. \n
  6. Kevin Cornell, Kristina Halvorson, The Discipline of Content Strategy, \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. If you’re someone who really cares about craft, systems design can seem kind of unappealing.\n
  13. http://www.flickr.com/photos/n1ke/4205658305/sizes/o/in/set-72157622925823109/\n
  14. http://www.flickr.com/photos/zigazou76/3665789236/sizes/o/in/photostream/\n
  15. Mastery, excellence, and a human scale (not yet why it matters)\n
  16. \n
  17. OED\n
  18. Framework\n
  19. Bad delivery kills great content.\n
  20. Bad delivery kills great content.\n
  21. Bad delivery kills great content.\n
  22. Bad delivery kills great content.\n
  23. Bad delivery kills great content.\n
  24. Bad delivery kills great content.\n
  25. Bad delivery kills great content.\n
  26. Bad delivery kills great content.\n
  27. Bad delivery kills great content.\n
  28. Bad delivery kills great content.\n
  29. Bad delivery kills great content.\n
  30. Bad delivery kills great content.\n
  31. Bad delivery kills great content.\n
  32. Bad delivery kills great content.\n
  33. Bad delivery kills great content.\n
  34. Bad delivery kills great content.\n
  35. Bad delivery kills great content.\n
  36. Bad delivery kills great content.\n
  37. Bad delivery kills great content.\n
  38. Bad delivery kills great content.\n
  39. Bad delivery kills great content.\n
  40. Bad delivery kills great content.\n
  41. Bad delivery kills great content.\n
  42. Bad delivery kills great content.\n
  43. Bad delivery kills great content.\n
  44. Bad delivery kills great content.\n
  45. Bad delivery kills great content.\n
  46. Bad delivery kills great content.\n
  47. Bad delivery kills great content.\n
  48. Bad delivery kills great content.\n
  49. Bad delivery kills great content.\n
  50. Bad delivery kills great content.\n
  51. Bad delivery kills great content.\n
  52. Bad delivery kills great content.\n
  53. Bad delivery kills great content.\n
  54. Bad delivery kills great content.\n
  55. Bad delivery kills great content.\n
  56. Bad delivery kills great content.\n
  57. Bad delivery kills great content.\n
  58. Bad delivery kills great content.\n
  59. Bad delivery kills great content.\n
  60. Bad delivery kills great content.\n
  61. Bad delivery kills great content.\n
  62. Bad delivery kills great content.\n
  63. Bad delivery kills great content.\n
  64. Bad delivery kills great content.\n
  65. Bad delivery kills great content.\n
  66. Bad delivery kills great content.\n
  67. Bad delivery kills great content.\n
  68. Bad delivery kills great content.\n
  69. Bad delivery kills great content.\n
  70. Bad delivery kills great content.\n
  71. Bad delivery kills great content.\n
  72. Bad delivery kills great content.\n
  73. Bad delivery kills great content.\n
  74. Bad delivery kills great content.\n
  75. Bad delivery kills great content.\n
  76. Bad delivery kills great content.\n
  77. Bad delivery kills great content.\n
  78. Bad delivery kills great content.\n
  79. Bad delivery kills great content.\n
  80. Framework\n
  81. -- why does that matter? We can’t afford to let the streams separate\n
  82. We need good work\n
  83. Bad delivery kills great content.\n
  84. Bad delivery kills great content.\n
  85. Bad delivery kills great content.\n
  86. Bad delivery kills great content.\n
  87. Bad delivery kills great content.\n
  88. Bad delivery kills great content.\n
  89. Bad delivery kills great content.\n
  90. Bad delivery kills great content.\n
  91. Bad delivery kills great content.\n
  92. wagashi\n
  93. \n
  94. \n
  95. \n
  96. Window place. In architecture, we have patterns in which this happens quite naturally. Online, getting it right often involves pushing pretty hard against established norms, and is frequently incremental. WaSP did it, via serious organization.\n
  97. \n
  98. Nestle factory in Dubai\n
  99. \n
  100. Krenov, 6 years olf, jacknife, toys, studied in Sweden under the father of Swedish furniture design\n
  101. A true achievement is to make a fine cabinet—elegant, graceful, one with real character—and fit it with drawers and doors that work properly the year round. That requires skill rather than showmanship. >> Cabinet is a dynamic system, too\n
  102. Bad delivery kills great content.\n
  103. \n
  104. \n
  105. \n
  106. \n
  107. Bad delivery kills great content.\n
  108. Bad delivery kills great content.\n
  109. Bad delivery kills great content.\n
  110. \n
  111. Bad delivery kills great content.\n
  112. Bad delivery kills great content.\n
  113. Bad delivery kills great content.\n
  114. …often by way of mistakes, listening to the material, coming upon unexpected signals.\n
  115. \n
  116. Bad delivery kills great content.\n
  117. \n
  118. \n
  119. \n
  120. \n
  121. \n
  122. \n
  123. Which are HORRIBLE. But consider the consumer-centric WordPress\n
  124. Wordpress installs\n
  125. \n
  126. \n
  127. \n
  128. Framework\n
  129. Bad delivery kills great content.\n
  130. Bad delivery kills great content.\n
  131. A true achievement is to make a fine cabinet—elegant, graceful, one with real character—and fit it with drawers and doors that work properly the year round. That requires skill rather than showmanship. >> Cabinet is a dynamic system, too\n
  132. Bad delivery kills great content.\n
  133. \n
  134. Bad delivery kills great content.\n
  135. I LOVE YOU. \n
  136. Bad delivery kills great content.\n
  137. \n
  138. \n
  139. \n
  140. \n
  141. \n
  142. “Too slow? It all depends on what you want to do and how you do it. One fellow bangs away and gets things done. Another tap, taps—and he too, gets things done. The question is, on what level? What did the doing take, and what did it give?” >> from the work, from the users, from you: did it kill you? did it enrich the product?\n
  143. \n
  144. Framework\n
  145. \n
  146. Bad delivery kills great content.\n
  147. Bad delivery kills great content.\n
  148. Bad delivery kills great content.\n
  149. \n
  150. \n
  151. \n
  152. \n
  153. \n
  154. Bad delivery kills great content.\n
  155. Now imagine giving this edict to a writer\n
  156. \n
  157. Bad delivery kills great content.\n
  158. Bad delivery kills great content.\n
  159. Bad delivery kills great content.\n
  160. \n
  161. Bad delivery kills great content.\n
  162. Bad delivery kills great content.\n
  163. Bad delivery kills great content.\n
  164. Bad delivery kills great content.\n
  165. Bad delivery kills great content.\n
  166. Bad delivery kills great content.\n
  167. \n
  168. \n
  169. \n
  170. \n
  171. Bad delivery kills great content.\n
  172. Ship small but excellent\n
  173. \n
  174. “Innovate as a last resort” — Charles Eames\n
  175. \n
  176. \n
  177. \n
  178. \n
  179. \n
  180. \n
  181. \n
  182. “if you get the doing right…then the result rights itself to that. You do what you are. No more, no less. You develop, and your work develops: there’s a play between doing things in a way that feels good—and getting good results.\n
  183. \n
  184. \n
  185. Respect deep knowledge \n
  186. \n
  187. \n
  188. “one of the great lies of craft education: that finesse is only for dreamers.” People will tell you that the values and rhythms of craft are for idealists. But I look around and I see proof that this is not so. \n
  189. \n
  190. \n
  191. \n
  192. \n
  193. \n
  194. \n
  195. \n