LITTLE BIG SYSTEMS                  Embiggening the magic of craft                  Erin Kissane @kissaneThursday, June 21...
HI, LITTLE FELLAThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
MAKING SYSTEMSThursday, June 21, 2012
Thursday, June 21, 2012
Mars Needs                  Content StrategistsThursday, June 21, 2012
Content strategy                  is weirdThursday, June 21, 2012
Content strategy                  is system designThursday, June 21, 2012
We don’t (just)                  make thingsThursday, June 21, 2012
We make systems                  that make thingsThursday, June 21, 2012
We don’t make                  thingsThursday, June 21, 2012
We make systems                  that make thingsThursday, June 21, 2012
The values of craftThursday, June 21, 2012
MAKING SYSTEMSThursday, June 21, 2012
“A set or assemblage of things          connected, associated, or          interdependent, so as to form a          comple...
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Adjusting bad fitThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Tools for makersThursday, June 21, 2012
Content management                   systemsThursday, June 21, 2012
Most “software”Thursday, June 21, 2012
All big projects                   are systemsThursday, June 21, 2012
Sprawling websitesThursday, June 21, 2012
Social networksThursday, June 21, 2012
Ecosystems of appsThursday, June 21, 2012
Ecosystems of contentThursday, June 21, 2012
BRINGING CRAFT TO            SYSTEMSThursday, June 21, 2012
Systems need craftThursday, June 21, 2012
Humans need craftThursday, June 21, 2012
1. RETURN TO THE ARTIFACTThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Intimate knowledge                  of artifactsThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Intimate knowledge                  of the artifact                  = better systemsThursday, June 21, 2012
Better systems =                  better artifactsThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
(Look at your fish.)Thursday, June 21, 2012
2. EMPOWER MAKERSThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
Content management                  systemsThursday, June 21, 2012
74 millionThursday, June 21, 2012
Systems that prevent                excellenceThursday, June 21, 2012
Systems that                encourage excellenceThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
3. WORK IN CRAFTSMAN’S TIMEThursday, June 21, 2012
Big projects suck                  because of timeThursday, June 21, 2012
Craftsman’s time is                 humane efficiencyThursday, June 21, 2012
Thursday, June 21, 2012
Project managersThursday, June 21, 2012
Thursday, June 21, 2012
Now let’s talk.Thursday, June 21, 2012
The secret:Thursday, June 21, 2012
“No.”Thursday, June 21, 2012
“No., but what I can                 do is this.”Thursday, June 21, 2012
It’s better to get a                 subsystem right…Thursday, June 21, 2012
…than the whole                 system wrong.Thursday, June 21, 2012
“What did the doing take,           and what did it give?”                          — James KrenovThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
4. SHIP SMALL BUT EXCELLENTThursday, June 21, 2012
Work large to smallThursday, June 21, 2012
Ship small to largeThursday, June 21, 2012
MVP = small enough                 for excellenceThursday, June 21, 2012
Thursday, June 21, 2012
We will serve world-                 class contentThursday, June 21, 2012
Thursday, June 21, 2012
We will serve world-                 class contentThursday, June 21, 2012
TOO GENERIC                 We will serve world-                 class contentThursday, June 21, 2012
We will serve world-class                 content for plant-loversThursday, June 21, 2012
TOO BROAD                 We will serve world-class                 content for plant-loversThursday, June 21, 2012
Uniquely helpful                 content for first-time                 plant-buyersThursday, June 21, 2012
Thursday, June 21, 2012
Uniquely helpful                 content for first-time                 plant-buyersThursday, June 21, 2012
BETTER                 Uniquely helpful                 content for first-time                 plant-buyersThursday, June 2...
We’ll tell you:               • What plants won’t die?               • Which do I think are pretty?               • How do...
Happiness.               We’ll tell you:               • What plants won’t die?               • Which do I think are prett...
We’ll do that by…Thursday, June 21, 2012
We’ll do that by…               •      creating a 20-plant guideThursday, June 21, 2012
We’ll do that by…               •      creating a 20-plant guide               •      and posting blog postsThursday, June...
We’ll do that by…               •      creating a 20-plant guide               •      and posting blog posts              ...
We’ll do that by…               •      creating a 20-plant guide               •      and posting blog posts              ...
Thursday, June 21, 2012
5. RESPECT DEEP KNOWLEDGEThursday, June 21, 2012
Reinvent only with                 reasonThursday, June 21, 2012
Seek the deep wells of                 knowledgeThursday, June 21, 2012
Thursday, June 21, 2012
Thursday, June 21, 2012
I like to employ old people. I believe that a          company needs a balance between young and          old people. Youn...
Do the apprenticeshipsThursday, June 21, 2012
Thursday, June 21, 2012
“if you get the doing right…then          the result rights itself to that.”                            — James KrenovThur...
(Take apprentices)Thursday, June 21, 2012
Bodies of knowledgeThursday, June 21, 2012
Thursday, June 21, 2012
HANDMADE SYSTEMSThursday, June 21, 2012
Things men have made with wakened hands,         and put soft life into       are awake through years with transferred tou...
I like to employ old people. I believe        that a company needs a balance        between young and old people. Young   ...
“You don’t have a career. You           have a life. Do the work.”                          — Dear Sugar (Cheryl Strayed)T...
THANK YOU!                 Thank you.Thursday, June 21, 2012
1.        Little Big Planet promo images © Media Molecule & Sony           2.        Elephant © Kevin Cornell & A List Apa...
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Little Big Systems (Interlink edition)

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It’s really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we’re excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)

Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence.

Published in: Design, Technology, Business
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  • \n
  • Sackboy\n
  • Sackboy\n
  • Sackboy\n
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  • Kevin Cornell, Kristina Halvorson, The Discipline of Content Strategy, \n
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  • If you’re someone who really cares about craft, systems design can seem kind of unappealing.\n
  • http://www.flickr.com/photos/n1ke/4205658305/sizes/o/in/set-72157622925823109/\n
  • http://www.flickr.com/photos/zigazou76/3665789236/sizes/o/in/photostream/\n
  • Mastery, excellence, and a human scale (not yet why it matters)\n
  • \n
  • OED\n
  • Framework\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Framework\n
  • -- why does that matter? We can’t afford to let the streams separate\n
  • We need good work\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • wagashi\n
  • \n
  • \n
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  • Window place. In architecture, we have patterns in which this happens quite naturally. Online, getting it right often involves pushing pretty hard against established norms, and is frequently incremental. WaSP did it, via serious organization.\n
  • \n
  • Nestle factory in Dubai\n
  • \n
  • Krenov, 6 years olf, jacknife, toys, studied in Sweden under the father of Swedish furniture design\n
  • A true achievement is to make a fine cabinet—elegant, graceful, one with real character—and fit it with drawers and doors that work properly the year round. That requires skill rather than showmanship. >> Cabinet is a dynamic system, too\n
  • Bad delivery kills great content.\n
  • \n
  • \n
  • \n
  • \n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • \n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • …often by way of mistakes, listening to the material, coming upon unexpected signals.\n
  • \n
  • Bad delivery kills great content.\n
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  • Which are HORRIBLE. But consider the consumer-centric WordPress\n
  • Wordpress installs\n
  • \n
  • \n
  • \n
  • Framework\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • A true achievement is to make a fine cabinet—elegant, graceful, one with real character—and fit it with drawers and doors that work properly the year round. That requires skill rather than showmanship. >> Cabinet is a dynamic system, too\n
  • Bad delivery kills great content.\n
  • \n
  • Bad delivery kills great content.\n
  • I LOVE YOU. \n
  • Bad delivery kills great content.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • “Too slow? It all depends on what you want to do and how you do it. One fellow bangs away and gets things done. Another tap, taps—and he too, gets things done. The question is, on what level? What did the doing take, and what did it give?” >> from the work, from the users, from you: did it kill you? did it enrich the product?\n
  • \n
  • Framework\n
  • \n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
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  • \n
  • \n
  • \n
  • \n
  • Bad delivery kills great content.\n
  • Now imagine giving this edict to a writer\n
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  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • \n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • Bad delivery kills great content.\n
  • \n
  • \n
  • \n
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  • Bad delivery kills great content.\n
  • Ship small but excellent\n
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  • “Innovate as a last resort” — Charles Eames\n
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  • “if you get the doing right…then the result rights itself to that. You do what you are. No more, no less. You develop, and your work develops: there’s a play between doing things in a way that feels good—and getting good results.\n
  • \n
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  • Respect deep knowledge \n
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  • “one of the great lies of craft education: that finesse is only for dreamers.” People will tell you that the values and rhythms of craft are for idealists. But I look around and I see proof that this is not so. \n
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  • Little Big Systems (Interlink edition)

    1. LITTLE BIG SYSTEMS Embiggening the magic of craft Erin Kissane @kissaneThursday, June 21, 2012
    2. HI, LITTLE FELLAThursday, June 21, 2012
    3. Thursday, June 21, 2012
    4. Thursday, June 21, 2012
    5. MAKING SYSTEMSThursday, June 21, 2012
    6. Thursday, June 21, 2012
    7. Mars Needs Content StrategistsThursday, June 21, 2012
    8. Content strategy is weirdThursday, June 21, 2012
    9. Content strategy is system designThursday, June 21, 2012
    10. We don’t (just) make thingsThursday, June 21, 2012
    11. We make systems that make thingsThursday, June 21, 2012
    12. We don’t make thingsThursday, June 21, 2012
    13. We make systems that make thingsThursday, June 21, 2012
    14. The values of craftThursday, June 21, 2012
    15. MAKING SYSTEMSThursday, June 21, 2012
    16. “A set or assemblage of things connected, associated, or interdependent, so as to form a complex unity”Thursday, June 21, 2012
    17. Thursday, June 21, 2012
    18. Thursday, June 21, 2012
    19. Thursday, June 21, 2012
    20. Adjusting bad fitThursday, June 21, 2012
    21. Thursday, June 21, 2012
    22. Thursday, June 21, 2012
    23. Thursday, June 21, 2012
    24. Thursday, June 21, 2012
    25. Thursday, June 21, 2012
    26. Thursday, June 21, 2012
    27. Thursday, June 21, 2012
    28. Tools for makersThursday, June 21, 2012
    29. Content management systemsThursday, June 21, 2012
    30. Most “software”Thursday, June 21, 2012
    31. All big projects are systemsThursday, June 21, 2012
    32. Sprawling websitesThursday, June 21, 2012
    33. Social networksThursday, June 21, 2012
    34. Ecosystems of appsThursday, June 21, 2012
    35. Ecosystems of contentThursday, June 21, 2012
    36. BRINGING CRAFT TO SYSTEMSThursday, June 21, 2012
    37. Systems need craftThursday, June 21, 2012
    38. Humans need craftThursday, June 21, 2012
    39. 1. RETURN TO THE ARTIFACTThursday, June 21, 2012
    40. Thursday, June 21, 2012
    41. Thursday, June 21, 2012
    42. Thursday, June 21, 2012
    43. Thursday, June 21, 2012
    44. Thursday, June 21, 2012
    45. Intimate knowledge of artifactsThursday, June 21, 2012
    46. Thursday, June 21, 2012
    47. Thursday, June 21, 2012
    48. Thursday, June 21, 2012
    49. Intimate knowledge of the artifact = better systemsThursday, June 21, 2012
    50. Better systems = better artifactsThursday, June 21, 2012
    51. Thursday, June 21, 2012
    52. Thursday, June 21, 2012
    53. Thursday, June 21, 2012
    54. Thursday, June 21, 2012
    55. (Look at your fish.)Thursday, June 21, 2012
    56. 2. EMPOWER MAKERSThursday, June 21, 2012
    57. Thursday, June 21, 2012
    58. Thursday, June 21, 2012
    59. Thursday, June 21, 2012
    60. Thursday, June 21, 2012
    61. Content management systemsThursday, June 21, 2012
    62. 74 millionThursday, June 21, 2012
    63. Systems that prevent excellenceThursday, June 21, 2012
    64. Systems that encourage excellenceThursday, June 21, 2012
    65. Thursday, June 21, 2012
    66. Thursday, June 21, 2012
    67. 3. WORK IN CRAFTSMAN’S TIMEThursday, June 21, 2012
    68. Big projects suck because of timeThursday, June 21, 2012
    69. Craftsman’s time is humane efficiencyThursday, June 21, 2012
    70. Thursday, June 21, 2012
    71. Project managersThursday, June 21, 2012
    72. Thursday, June 21, 2012
    73. Now let’s talk.Thursday, June 21, 2012
    74. The secret:Thursday, June 21, 2012
    75. “No.”Thursday, June 21, 2012
    76. “No., but what I can do is this.”Thursday, June 21, 2012
    77. It’s better to get a subsystem right…Thursday, June 21, 2012
    78. …than the whole system wrong.Thursday, June 21, 2012
    79. “What did the doing take, and what did it give?” — James KrenovThursday, June 21, 2012
    80. Thursday, June 21, 2012
    81. Thursday, June 21, 2012
    82. 4. SHIP SMALL BUT EXCELLENTThursday, June 21, 2012
    83. Work large to smallThursday, June 21, 2012
    84. Ship small to largeThursday, June 21, 2012
    85. MVP = small enough for excellenceThursday, June 21, 2012
    86. Thursday, June 21, 2012
    87. We will serve world- class contentThursday, June 21, 2012
    88. Thursday, June 21, 2012
    89. We will serve world- class contentThursday, June 21, 2012
    90. TOO GENERIC We will serve world- class contentThursday, June 21, 2012
    91. We will serve world-class content for plant-loversThursday, June 21, 2012
    92. TOO BROAD We will serve world-class content for plant-loversThursday, June 21, 2012
    93. Uniquely helpful content for first-time plant-buyersThursday, June 21, 2012
    94. Thursday, June 21, 2012
    95. Uniquely helpful content for first-time plant-buyersThursday, June 21, 2012
    96. BETTER Uniquely helpful content for first-time plant-buyersThursday, June 21, 2012
    97. We’ll tell you: • What plants won’t die? • Which do I think are pretty? • How do I care for them?Thursday, June 21, 2012
    98. Happiness. We’ll tell you: • What plants won’t die? • Which do I think are pretty? • How do I care for them?Thursday, June 21, 2012
    99. We’ll do that by…Thursday, June 21, 2012
    100. We’ll do that by… • creating a 20-plant guideThursday, June 21, 2012
    101. We’ll do that by… • creating a 20-plant guide • and posting blog postsThursday, June 21, 2012
    102. We’ll do that by… • creating a 20-plant guide • and posting blog posts • every weekThursday, June 21, 2012
    103. We’ll do that by… • creating a 20-plant guide • and posting blog posts • every week • by our resident gardenerThursday, June 21, 2012
    104. Thursday, June 21, 2012
    105. 5. RESPECT DEEP KNOWLEDGEThursday, June 21, 2012
    106. Reinvent only with reasonThursday, June 21, 2012
    107. Seek the deep wells of knowledgeThursday, June 21, 2012
    108. Thursday, June 21, 2012
    109. Thursday, June 21, 2012
    110. I like to employ old people. I believe that a company needs a balance between young and old people. Young people are not necessarily the key to innovation. —Patrizio Bertelli, Prada CEOThursday, June 21, 2012
    111. Do the apprenticeshipsThursday, June 21, 2012
    112. Thursday, June 21, 2012
    113. “if you get the doing right…then the result rights itself to that.” — James KrenovThursday, June 21, 2012
    114. (Take apprentices)Thursday, June 21, 2012
    115. Bodies of knowledgeThursday, June 21, 2012
    116. Thursday, June 21, 2012
    117. HANDMADE SYSTEMSThursday, June 21, 2012
    118. Things men have made with wakened hands, and put soft life into are awake through years with transferred touch, and go on glowing —DH LawrenceThursday, June 21, 2012
    119. I like to employ old people. I believe that a company needs a balance between young and old people. Young people are not necessarily the key to innovation. —Patrizio Bertelli, Prada CEOThursday, June 21, 2012
    120. “You don’t have a career. You have a life. Do the work.” — Dear Sugar (Cheryl Strayed)Thursday, June 21, 2012
    121. THANK YOU! Thank you.Thursday, June 21, 2012
    122. 1. Little Big Planet promo images © Media Molecule & Sony 2. Elephant © Kevin Cornell & A List Apart (http://www.alistapart.com/articles/thedisciplineofcontentstrategy) 3. Type specimen photographed by Flickr user n1ke (http://www.flickr.com/photos/n1ke/4205658305/sizes/o/in/ set-72157622925823109/) 4. Linotype © zigazou76 (http://www.flickr.com/photos/zigazou76/3665789236/sizes/o/in/photostream/) 5. Wagashi © bebot http://www.flickr.com/photos/bebot/3910852271/ 6. Confectioner © Matt Helminski http://www.flickr.com/photos/helminski/429173625/ (used with permission) 7. Wagashi pattern book © capitanjen http://www.flickr.com/photos/capitanjen/5306236824/ 8. Wagashi © skrb http://www.flickr.com/photos/skrb/4349539980/ 9. Aero bars © Zophos http://www.flickr.com/photos/zophos/92638509/ (CC some rights reserved) 10. Nestle factory © Nestlé http://www.flickr.com/photos/nestle/5243945997/ (CC some rights reserved) 11. James Krenov images © James Krenov, Sterling Books 12. Robin Sloan’s Fish: A Tap Essay © Robin Sloan 13. Mast Brothers © Todd Selby http://www.theselby.com/1_8_10_mast_brothers/ 14. Kid with candy © Nina Hale http://www.flickr.com/photos/94693506@N00/1811980892/ 15. Confectioners’ equipment © Matt Helminski http://www.flickr.com/photos/helminski/401847939/ (used with permission) 16. Bread © chebbs http://www.flickr.com/photos/chebbs/5018724198/ 17. Wagashi © http://ouichefcook.com/ 18. Crying baby © kungfustu http://www.flickr.com/photos/kungfustu/5332653962/ 19. Less crying baby © malisonian http://www.flickr.com/photos/malisonian/2797061988/ 20. Wagashi pattern sheets © capitanjen http://www.flickr.com/photos/capitanjen/5306237800/ 21. Prada pattern books © Prada 22. Prada cutter’s hand © Prada 23. Apprentice confectioner © capitanjen http://www.flickr.com/photos/capitanjen/5305646181/ 24. Workbench © Oldwolf Workshop http://insidetheworkshop.blogspot.com/2011_04_01_archive.html 25. Krenov plane © James Krenov, Sterling BooksThursday, June 21, 2012

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