Presentation on Cross Platform Games, made at Casual Connect Hamburg Feb 11th 2010. By E Hobson, CEO Connect 2 Media Ltd

1. Cross Platform Gaming

2. Content Our markets and how we define them What the top publishers do now What do we mean by cross platform Who is facilitating cross platform What constraints exist Reasons to be cheerful

3. Our markets & how we define them

4. Mobile Games – Carrier Market iPhone Carrier Sales D2C OEM Portals Piracy

5. PC Download Games iPhone PC Download Digital Console Social Networks Handheld Console

6. What do top publishers do now?

7. Top 5 Publisher Activity Nintendo – console focus, no licensing to other platforms EA – all platforms, and as new platforms emerge they ‘buy in’ (Playfish) Activision – console focus & PC, and licensing brands out for other platforms Konami – console focus, some mobile activity Ubisoft – console focus, with their ‘spin out’ Gameloft picking up the other platforms

8. What do we mean by cross platform? Is Tetris cross platform?

9. What do we mean by cross platform? Key components - Multiple (diverse) platforms Inter connected gaming The same game on all platforms Common community Single development stream

10. Who is facilitating Cross Platform?

12. Current Three Screen Ecosystem MIPS SKU(s) High Performance Games [C/C++] ARM SKU(s) X86 SKU(s)

13. Three Screens with Antix ‘Try before You Buy’ of content supported on PC and consumer devices. One Platform for multiple markets High Performance Games in C/C++ Antix rights management enables player-to-player beaming and sharing PC forms a core element in the user experience and consumer purchase process

15. WinMo

16. Symbian

17. Bada

18. Limo

19. Windows

20. Linux

21. RTOS

22. Others!

23. ARM

24. x86

25. MIPs

27. Components of Antix Solution 3 4 5 3 Certification Service Signing Service Universal Game Package (.atx) Universal Game Package (.atx) Compiled Game Compiled Game Developer Version Commercial Version

28. Components of Antix Solution 7 Channel A Game Store 6 Game Warehouse 3 Universal Game Package (.atx) 7 Channel B Game Store 3 3 Compiled Game

29. Key Differentiators Viral Distribution of Games Try Games Before You Buy STORES Multi-Screen Service Social Networked Games

30. What does this mean for C2M?

31. C2M Antixgames on multiple devices

33. IMS Gaming Solution

34. IMS Services

35. Portal Workflow

36. Sample Gaming Community

37. Supported Clients

38. What does this mean for C2M?

39. Connected Gaming Through IMS Ericsson, C2M and Summit-Tech to release IMS enabled games Creating a game catalogue reflecting consumer demands Titles that are presently available: 3D Pool 4-in-a-Row Adapting games to incorporate IMS services Actively involved with operator trials

40. Community Facilitators

42. What constraints exist?

43. Variables The consumer 18 year old male vs 40 year old female? The genre Casual vs Hardcore? Community/Connectivity Does it enhance the experience? Pricing/Business Model Viability of a uniform strategy? IP Rights Cross Platform is rarely available for licensed IP Legislation Web vs Mobile vs TV

44. Next Generation C2M titles

45. Cross Platform & Multi Platform Initiatives

46. Reasons to be cheerful?

47. ehobson@connect2media.com