This document discusses a partnership between Axe and 8tracks to promote Axe's brand and products through various advertising placements on 8tracks, an online music streaming platform. It describes 8 different advertising products available, including sponsored playlists, videos, display ads, and social media posts. Case studies show campaigns for brands like Red Bull and an Xbox game achieving hundreds of thousands of impressions and thousands of listens per day through different ad formats like homepage takeovers and mobile interstitials.

2. Axe + 8tracks | 2014
8tracks has been turning boys into men via human curated playlists since day one. Axe-men get to
discover the latest tunes containing mainstream + SoundCloud music. Advertisers get to utilize 4
different video products (mobile + web), contextual relevancy (mood, moment, lifestyle takeovers),
and the largest % of 18-34 of any music service.
• Axe Sponsored Playlists
• Desktop/Mobile Video
• Targeted Display
• Social Media Posts
• Homepage Takeover w/ module
• Explore Page Takeover
• Mobile Homepage Takeover
• Mobile Interstitials
• Embed Player

3. Axe + 8tracks | sponsored playlist
sponsored playlist
can be played in/shared to:
•8tracks App & Site
•Facebook
•Twitter
•Tumblr
•Email
•Text
Xbox Forza Driving Playlist
• 21,000+ plays
• 1,200+ likes
• 13 comments
• Platinum Certification

4. Axe + 8tracks | Android App
homepage feature
• 500,000 impressions / day
• 10,000 listens/day
• 100% SOV

5. case study | mobile homepage feature
Red Bull Sound Select
• 600,000 impressions / day
• 11,500 listens/day

6. Axe + 8tracks | promoted tag
promoted tag
custom tag given
top placement
promoted playlist
playlist first result
for relevant tags

7. Axe + 8tracks | Web
homepage takeover
• 700,000 impressions / day
• 3k - 5k listens/day
• 100% SOV

8. case study | desktop spotlight + embed player
Red Bull Sound Select
• 750,000+ impressions / day
• 5,000 listens/day

9. embed unit
• playable rich media unit
• can run in any environment
• clicks-thru to landing page
Axe + 8tracks | rich media embed player

10. Axe + 8tracks | mobile
native mobile units
•full screen interstitials
•in-(social) feed
•mobile video

11. case study | mobile interstitial
Red Bull Sound Select
• CTR: 19.6%

12. // numbers

13. // ex: custom user segment

14. 8tracks | homepage takeover
Week 1 Performance