Idea to prototype in 180 mins

Idea to prototype in 180 minutes UX Cambridge 2011 Eewei Chen @ultraman / #uxcam #uxcampanel

Eewei Chen Director of Design eWorks, BSkyB(ex: ThoughtWorks, Microsoft, Conchango, IPC Media, MTV) @ultraman www.eewei.com Eewei Chen @ultraman / #uxcam #uxcampanel

Issue a challenge Behaviours, motivations, barriers User journeysForm teams 180 minutes Presentations Value map Elevator pitch Eewei Chen @ultraman / #uxcam #uxcampanel

vsGoing to the cinema used to be a fun social event for people of allages. Today consumers prefer to watch movies anytime andanywhere on their phones, laptops, tablets and home cinemasystems. Eewei Chen @ultraman / #uxcam #uxcampanel

source: blogs, forums & twitter #movies contr time & location control Itʼs a waste of time going to the I canʼt pause a movie, reﬁll a drink cinema when I can watch what I want, or research something when I when I want in comfort at home. want to.advice respect & privacyCan anyone suggest a good I hate the insensitive muppetsmovie? There is so much out wrestling with bags of M&Ms,there I donʼt really have a who prattle on like theyre inclue... the privacy of their own living room.... money social & choice Theres no point paying that kind of money for such an So weird, Ive got the whole unpleasant experience. cinema to MYSELF, I guess no one wanted to watch this one Eewei Chen @ultraman / #uxcam #uxcampanel

The challenge Design a mobile app to helpcinema companies compete & remain relevant. Eewei Chen @ultraman / #uxcam #uxcampanel

Alex the movie geek Ann the busy wife Alistair the sociable and mother studentI am obsessed about details. I love I am the one who tends to organise Finding the time to go to the cinema get togethers for my friends. Theyspotting the mistakes and ranting as a family is difficult. look to me for inspiration too!about it online. I am well known onmany movie blog sites. We have to factor in expensive I spend a lot of time socialising costs for driving, parking, tickets, pop online especially on Facebook andI love playing games and corn, drinks then usually dinner Twitter.competing. I usually do a lot of afterwards. We usually end upresearch ahead of time but watching movies that the kids When you go to the cinema yousometimes I just canʼt find info on a want to watch need to go at a specific time andvery new or unusual director or film. watch just one movie which may turn My husband and I had our first date out to be a disappointment.I donʼt watch mainstream movies at the movies. I like romanticmuch any more but still attend UK comedies and he likes action I used to go to the movies a lot butfilm festivals as you can see quality adventure. It is hard to watch what less now as it is more convenientBritish films there first. I love foreign we both want at the same time. to rent a bunch of DVDs (which youfilms too. can pause or change) and invite Cinemas can be dirty. There haveI donʼt like public spaces where friendʼs round to my place where we been times when people have been can relax, eat, talk and drink in ourthere are crowds. I donʼt like rude, annoying & scary. own time.travelling too far to see a goodmovie. Eewei Chen @ultraman / #uxcam #uxcampanel

the problemuser motivations + barriers = ideas simple prototype Sell your idea! Eewei Chen @ultraman / #uxcam #uxcampanel

Work fast New and existing customers No right or wrong monetisationThink positive, think big Tech & platform Collaborate & delegate Trends (games, p2p recs, geo- Breadth not Depth location, social media) Have fun Competition Game changers Eewei Chen @ultraman / #uxcam #uxcampanel

13:40 - 14:00 Form teams Fill in team card: Name, @twitter, Job, SkillsSuccess (What you want from today) 1 interesting fact Post your card onto the team grid Eewei Chen @ultraman / #uxcam #uxcampanel

14:00 - 14:35Who are they, what will they do? Behaviours, motivation, barriers, ideas, marketing Eewei Chen @ultraman / #uxcam #uxcampanel

14:35 - 15:10 How valuable is it?Effort vs customer acquisition/retention Eewei Chen @ultraman / #uxcam #uxcampanel

15:00 - 15:30 BreakHave a look at what the other teams have come up with add/amend empathy map and ideas Fill in the feedback ip chart Any questions? Eewei Chen @ultraman / #uxcam #uxcampanel

Do they really want it? Trend researchCrowd source using twitter, facebook, user forums, clubs Competition / related apps Eewei Chen @ultraman / #uxcam #uxcampanel

15:30 - 15:50Present early ideasEewei Chen @ultraman / #uxcam #uxcampanel

15:50 - 16:30How will they use it? Outline the user journey Sketch out key screens paper prototype Eewei Chen @ultraman / #uxcam #uxcampanel

16:30 - 16:45 Why will they use it?User, motivations, app name, market, ideas, USP, competitors A cool app name always helps! Eewei Chen @ultraman / #uxcam #uxcampanel

16:45 - 16:55 16:55 - 17:10 Final presentationsTell a story. Role play? TV Ad? Sell your product and brand. Eewei Chen @ultraman / #uxcam #uxcampanel

Next steps Usability test prioritisation Business model wire frames Story map Resource, cost and delivery plan HTML prototypeStory writing and estimation Eewei Chen @ultraman / #uxcam #uxcampanel

Thank you!Eewei Chen @ultraman / #uxcam #uxcampanel

Idea to prototype in 180 mins

by Eewei Chen on Nov 16, 2011

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Idea to prototype in 180 mins — Presentation Transcript