Idea to prototype in    180 minutes              UX Cambridge 2011   Eewei Chen @ultraman / #uxcam #uxcampanel
Eewei Chen                Director of Design                 eWorks, BSkyB(ex: ThoughtWorks, Microsoft, Conchango, IPC Med...
Issue a challenge                                                         Behaviours, motivations, barriers               ...
vsGoing to the cinema used to be a fun social event for people of allages. Today consumers prefer to watch movies anytime ...
source: blogs, forums & twitter #movies                                                                                   ...
The challenge Design a mobile app to helpcinema companies compete &      remain relevant.     Eewei Chen @ultraman / #uxca...
Alex the movie geek                         Ann the busy wife                          Alistair the sociable              ...
the problemuser motivations + barriers = ideas        simple prototype          Sell your idea!     Eewei Chen @ultraman /...
Work fast                          New and existing customers   No right or wrong                              monetisatio...
13:40 - 14:00       Form teams         Fill in team card:    Name, @twitter, Job, SkillsSuccess (What you want from today)...
14:00 - 14:35Who are they, what will they do?   Behaviours, motivation, barriers, ideas, marketing          Eewei Chen @ul...
14:35 - 15:10 How valuable is it?Effort vs customer acquisition/retention  Eewei Chen @ultraman / #uxcam #uxcampanel
15:00 - 15:30                       BreakHave a look at what the other teams have come up with          add/amend empathy ...
Do they really want it?                     Trend researchCrowd source using twitter, facebook, user forums, clubs        ...
15:30 - 15:50Present early ideasEewei Chen @ultraman / #uxcam #uxcampanel
15:50 - 16:30How will they use it?       Outline the user journey        Sketch out key screens           paper prototype ...
16:30 - 16:45         Why will they use it?User, motivations, app name, market, ideas, USP, competitors               A co...
16:45 - 16:55                         16:55 - 17:10          Final presentationsTell a story. Role play? TV Ad? Sell your ...
Next steps  Usability test                                                                               prioritisation   ...
Thank you!Eewei Chen @ultraman / #uxcam #uxcampanel
Upcoming SlideShare
Loading in …5
×

Idea to prototype in 180 mins

1,813 views
1,702 views

Published on

UX Cambridge 2011 workshop. Surprise challenge, form teams to create a mobile app prototype and value proposition

Published in: Design, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,813
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
47
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Idea to prototype in 180 mins

  1. 1. Idea to prototype in 180 minutes UX Cambridge 2011 Eewei Chen @ultraman / #uxcam #uxcampanel
  2. 2. Eewei Chen Director of Design eWorks, BSkyB(ex: ThoughtWorks, Microsoft, Conchango, IPC Media, MTV) @ultraman www.eewei.com Eewei Chen @ultraman / #uxcam #uxcampanel
  3. 3. Issue a challenge Behaviours, motivations, barriers User journeysForm teams 180 minutes Presentations Value map Elevator pitch Eewei Chen @ultraman / #uxcam #uxcampanel
  4. 4. vsGoing to the cinema used to be a fun social event for people of allages. Today consumers prefer to watch movies anytime andanywhere on their phones, laptops, tablets and home cinemasystems. Eewei Chen @ultraman / #uxcam #uxcampanel
  5. 5. source: blogs, forums & twitter #movies contr time & location control Itʼs a waste of time going to the I canʼt pause a movie, refill a drink cinema when I can watch what I want, or research something when I when I want in comfort at home. want to.advice respect & privacyCan anyone suggest a good I hate the insensitive muppetsmovie? There is so much out wrestling with bags of M&Ms,there I donʼt really have a who prattle on like theyre inclue... the privacy of their own living room.... money social & choice Theres no point paying that kind of money for such an So weird, Ive got the whole unpleasant experience. cinema to MYSELF, I guess no one wanted to watch this one Eewei Chen @ultraman / #uxcam #uxcampanel
  6. 6. The challenge Design a mobile app to helpcinema companies compete & remain relevant. Eewei Chen @ultraman / #uxcam #uxcampanel
  7. 7. Alex the movie geek Ann the busy wife Alistair the sociable and mother studentI am obsessed about details. I love I am the one who tends to organise Finding the time to go to the cinema get togethers for my friends. Theyspotting the mistakes and ranting as a family is difficult. look to me for inspiration too!about it online. I am well known onmany movie blog sites. We have to factor in expensive I spend a lot of time socialising costs for driving, parking, tickets, pop online especially on Facebook andI love playing games and corn, drinks then usually dinner Twitter.competing. I usually do a lot of afterwards. We usually end upresearch ahead of time but watching movies that the kids When you go to the cinema yousometimes I just canʼt find info on a want to watch need to go at a specific time andvery new or unusual director or film. watch just one movie which may turn My husband and I had our first date out to be a disappointment.I donʼt watch mainstream movies at the movies. I like romanticmuch any more but still attend UK comedies and he likes action I used to go to the movies a lot butfilm festivals as you can see quality adventure. It is hard to watch what less now as it is more convenientBritish films there first. I love foreign we both want at the same time. to rent a bunch of DVDs (which youfilms too. can pause or change) and invite Cinemas can be dirty. There haveI donʼt like public spaces where friendʼs round to my place where we been times when people have been can relax, eat, talk and drink in ourthere are crowds. I donʼt like rude, annoying & scary. own time.travelling too far to see a goodmovie. Eewei Chen @ultraman / #uxcam #uxcampanel
  8. 8. the problemuser motivations + barriers = ideas simple prototype Sell your idea! Eewei Chen @ultraman / #uxcam #uxcampanel
  9. 9. Work fast New and existing customers No right or wrong monetisationThink positive, think big Tech & platform Collaborate & delegate Trends (games, p2p recs, geo- Breadth not Depth location, social media) Have fun Competition Game changers Eewei Chen @ultraman / #uxcam #uxcampanel
  10. 10. 13:40 - 14:00 Form teams Fill in team card: Name, @twitter, Job, SkillsSuccess (What you want from today) 1 interesting fact Post your card onto the team grid Eewei Chen @ultraman / #uxcam #uxcampanel
  11. 11. 14:00 - 14:35Who are they, what will they do? Behaviours, motivation, barriers, ideas, marketing Eewei Chen @ultraman / #uxcam #uxcampanel
  12. 12. 14:35 - 15:10 How valuable is it?Effort vs customer acquisition/retention Eewei Chen @ultraman / #uxcam #uxcampanel
  13. 13. 15:00 - 15:30 BreakHave a look at what the other teams have come up with add/amend empathy map and ideas Fill in the feedback ip chart Any questions? Eewei Chen @ultraman / #uxcam #uxcampanel
  14. 14. Do they really want it? Trend researchCrowd source using twitter, facebook, user forums, clubs Competition / related apps Eewei Chen @ultraman / #uxcam #uxcampanel
  15. 15. 15:30 - 15:50Present early ideasEewei Chen @ultraman / #uxcam #uxcampanel
  16. 16. 15:50 - 16:30How will they use it? Outline the user journey Sketch out key screens paper prototype Eewei Chen @ultraman / #uxcam #uxcampanel
  17. 17. 16:30 - 16:45 Why will they use it?User, motivations, app name, market, ideas, USP, competitors A cool app name always helps! Eewei Chen @ultraman / #uxcam #uxcampanel
  18. 18. 16:45 - 16:55 16:55 - 17:10 Final presentationsTell a story. Role play? TV Ad? Sell your product and brand. Eewei Chen @ultraman / #uxcam #uxcampanel
  19. 19. Next steps Usability test prioritisation Business model wire frames Story map Resource, cost and delivery plan HTML prototypeStory writing and estimation Eewei Chen @ultraman / #uxcam #uxcampanel
  20. 20. Thank you!Eewei Chen @ultraman / #uxcam #uxcampanel

×