This document provides an agenda and updates for a BUSCD session on April 9th, 2012. It includes the following: - An upcoming meeting with Mullen on April 23rd at 4:30pm and a blog post due the following Monday. - The next week's class on April 18th will feature a panel of recent graduates discussing getting a job and real world lessons. - The blog post assignment is due April 16th at 8:00am and involves interviewing someone with your desired job. - The penultimate class on April 23rd may include presentations from Mullen or working in the studio depending on scheduling. - The final assignment is presenting a brand narrative and solution to a problem on

1. #BUSCD Session 11
April 9 2012

2. Updates
--Mullen, Mon April 23, 4:30?
--Meetings/conferences
--Blog post for next week (Monday)
interview the person who has the job
you aspire to have:
what is it like; skills; challenges; frustrations; day in life; biggest
surprises pro or con; what they expected or not; how they got it; were
they prepared; anything they learned in school relevant

3. Next Week Class: Wed, April 18
--panel of recent grads: getting a job, what to expect
real world learnings, relevance of BU
--TBD
--what will you invent work in progress/workshop

4. Blog Post Due April 16 -- 8:00 am
interview the person who has the job
you aspire to have:
what is it like; skills; challenges; frustrations; day in life; biggest
surprises pro or con; what they expected or not; how they got it; were
they prepared; anything they learned in school relevant

5. Penultimate Class: April 23
--Mullen, Wed, April 18
--But, pay attention to email just in case
--Presentations from Mullen
--Reel
--Tour
--Studio/Work Time
--If not, we’ll wing it here

6. Assignment: Springpad Brand Narrative

7. April 30
Final Presentations
--what is the problem you are solving?
--for whom and why?
--what is your core idea, the thing you have build?
--why will your audience/community engage?
--how will you raise awareness?
--what are the tools/platforms you used to create it?
--why should it work?
--what constitutes success?

8. You will have made something
--the whole thing: the site, experience, etc
--the full blown business plan for the experience
OR
--the marketing campaign for its launch
bicyling videos: full blown site and production
and plans for keeping it alive
bu energy games: full blown campaign to generate
excitement and involvement and plans for how to do

9. @janenelin
Senior Digital Social Strategist, Mullen
Creator of The Good Belly Project
A Modern Creative Planner