SlideShare a Scribd company logo
1 of 17
WassUP with Search?
Google Still #1
Everything Google
Google Instant
Google Instant & Long Tail
Google Places Modified 7 Pack Merged Places
Google Places & Facebook Places
Local Is Mobile
Smartphone Market  Grew 30%  Year/Year Source: *eMarketer March 2010 **Forrester  - U.S. Data ` Neilson Data Smartphones  Will  Surpass  Feature Phones In 2011 Mobile Is The Access Point That Matters Today
50%  Of  Web Traffic  Will Come  Through   Mobile  Devices Within 3 Years* Google  Mobile Searches  Have  Increased   5x  in The Past Two Years.   High End Device Users Search  50x More vs.  Feature Phone Users 54%   of users who researched online but bought  offline , used their mobile device to search - Google ComScore Study Jan 2010 Mobile 50% PC 50% Year  2013 Google Mobile Search Traffic Mobile Web Usage Is Exploding
Source:  Google Internal Data, based on a basket of 20,000 keywords within the shopping category Mobile Search Grows With Smartphone Market
Mobile SEO is Web SEO
SEO Ranking Factors
Organic Marketing is Connected Source: SEOMoz.org
White Hat vs Black Hat SEO Source: SEOMoz.org
SEO in 2011 Source: SEOMoz.org
Social Sharing Influences Search Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article  Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389

More Related Content

What's hot

Matching Mobile Applications for Cross Promotion
Matching Mobile Applications for Cross PromotionMatching Mobile Applications for Cross Promotion
Matching Mobile Applications for Cross PromotionGene Moo Lee
 
MEF Mobile Apps Privacy Policy Research 2013
MEF Mobile Apps Privacy Policy Research 2013MEF Mobile Apps Privacy Policy Research 2013
MEF Mobile Apps Privacy Policy Research 2013MEFContentandCommerce
 
Facebook vs mixi
Facebook vs mixiFacebook vs mixi
Facebook vs mixiRahul Roy
 
The Mobile Opportunity
The Mobile OpportunityThe Mobile Opportunity
The Mobile OpportunityKevin Getch
 
Japan Mobile SNS Study 2010
Japan Mobile SNS Study 2010Japan Mobile SNS Study 2010
Japan Mobile SNS Study 2010Alexei Poliakov
 
Dialing up Mobile Research with Behavioral Data
Dialing up Mobile Research with Behavioral DataDialing up Mobile Research with Behavioral Data
Dialing up Mobile Research with Behavioral DataResearch Now
 
Facebook's privacy breach
Facebook's privacy breachFacebook's privacy breach
Facebook's privacy breachManishaRani37
 
Industry updates on key mobile trends 5 11 12
Industry updates on key mobile trends 5 11 12Industry updates on key mobile trends 5 11 12
Industry updates on key mobile trends 5 11 12Cristina Lucero
 
Designing Cybersecurity Policies with Field Experiments
Designing Cybersecurity Policies with Field ExperimentsDesigning Cybersecurity Policies with Field Experiments
Designing Cybersecurity Policies with Field ExperimentsGene Moo Lee
 
Mobile Innovations Workshop
Mobile Innovations WorkshopMobile Innovations Workshop
Mobile Innovations WorkshopResearch Now
 
What makes a good website? How mobile devices change higher education today f...
What makes a good website? How mobile devices change higher education today f...What makes a good website? How mobile devices change higher education today f...
What makes a good website? How mobile devices change higher education today f...Eduniversal
 
Reaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and AdsReaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and AdsEarthbound Media Group
 
Emergence of mobile
Emergence of mobileEmergence of mobile
Emergence of mobileBrad Bihun
 
Japan sns site
Japan sns siteJapan sns site
Japan sns sitehuiliu1988
 

What's hot (20)

McGoran -- Keynote
McGoran -- KeynoteMcGoran -- Keynote
McGoran -- Keynote
 
Matching Mobile Applications for Cross Promotion
Matching Mobile Applications for Cross PromotionMatching Mobile Applications for Cross Promotion
Matching Mobile Applications for Cross Promotion
 
MEF Mobile Apps Privacy Policy Research 2013
MEF Mobile Apps Privacy Policy Research 2013MEF Mobile Apps Privacy Policy Research 2013
MEF Mobile Apps Privacy Policy Research 2013
 
Facebook vs mixi
Facebook vs mixiFacebook vs mixi
Facebook vs mixi
 
The Mobile Opportunity
The Mobile OpportunityThe Mobile Opportunity
The Mobile Opportunity
 
Japan Mobile SNS Study 2010
Japan Mobile SNS Study 2010Japan Mobile SNS Study 2010
Japan Mobile SNS Study 2010
 
Dialing up Mobile Research with Behavioral Data
Dialing up Mobile Research with Behavioral DataDialing up Mobile Research with Behavioral Data
Dialing up Mobile Research with Behavioral Data
 
Telecom
Telecom Telecom
Telecom
 
Facebook's privacy breach
Facebook's privacy breachFacebook's privacy breach
Facebook's privacy breach
 
Ana Facebook 101
Ana  Facebook 101Ana  Facebook 101
Ana Facebook 101
 
Industry updates on key mobile trends 5 11 12
Industry updates on key mobile trends 5 11 12Industry updates on key mobile trends 5 11 12
Industry updates on key mobile trends 5 11 12
 
Designing Cybersecurity Policies with Field Experiments
Designing Cybersecurity Policies with Field ExperimentsDesigning Cybersecurity Policies with Field Experiments
Designing Cybersecurity Policies with Field Experiments
 
Mobile Innovations Workshop
Mobile Innovations WorkshopMobile Innovations Workshop
Mobile Innovations Workshop
 
Karine Nahon, Behind the scenes: Information flows in networks
Karine Nahon, Behind the scenes: Information flows in networksKarine Nahon, Behind the scenes: Information flows in networks
Karine Nahon, Behind the scenes: Information flows in networks
 
Cambridge Analytica
Cambridge AnalyticaCambridge Analytica
Cambridge Analytica
 
What makes a good website? How mobile devices change higher education today f...
What makes a good website? How mobile devices change higher education today f...What makes a good website? How mobile devices change higher education today f...
What makes a good website? How mobile devices change higher education today f...
 
Reaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and AdsReaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and Ads
 
Emergence of mobile
Emergence of mobileEmergence of mobile
Emergence of mobile
 
Japan sns site
Japan sns siteJapan sns site
Japan sns site
 
eXtension Talk
eXtension TalkeXtension Talk
eXtension Talk
 

Viewers also liked

Escultor Marketing Consultancy
Escultor Marketing ConsultancyEscultor Marketing Consultancy
Escultor Marketing Consultancyguest90897
 
Accelerating Revenue Growth
Accelerating Revenue GrowthAccelerating Revenue Growth
Accelerating Revenue Growthsalheureux
 
Umeak Argia Harrapatu Nahian Zebiltzan
Umeak Argia Harrapatu Nahian ZebiltzanUmeak Argia Harrapatu Nahian Zebiltzan
Umeak Argia Harrapatu Nahian ZebiltzanFernando Unknow
 
Link Specific Ranking Factors for SEO
Link Specific Ranking Factors for SEOLink Specific Ranking Factors for SEO
Link Specific Ranking Factors for SEOEduki Software
 
Content Analytics for Legacy Data Retention
Content Analytics for Legacy Data RetentionContent Analytics for Legacy Data Retention
Content Analytics for Legacy Data Retentiondwightbowman
 

Viewers also liked (7)

Escultor Marketing Consultancy
Escultor Marketing ConsultancyEscultor Marketing Consultancy
Escultor Marketing Consultancy
 
Eduki SEO Dashboard
Eduki SEO DashboardEduki SEO Dashboard
Eduki SEO Dashboard
 
Accelerating Revenue Growth
Accelerating Revenue GrowthAccelerating Revenue Growth
Accelerating Revenue Growth
 
Umeak Argia Harrapatu Nahian Zebiltzan
Umeak Argia Harrapatu Nahian ZebiltzanUmeak Argia Harrapatu Nahian Zebiltzan
Umeak Argia Harrapatu Nahian Zebiltzan
 
PréSentation1
PréSentation1PréSentation1
PréSentation1
 
Link Specific Ranking Factors for SEO
Link Specific Ranking Factors for SEOLink Specific Ranking Factors for SEO
Link Specific Ranking Factors for SEO
 
Content Analytics for Legacy Data Retention
Content Analytics for Legacy Data RetentionContent Analytics for Legacy Data Retention
Content Analytics for Legacy Data Retention
 

Similar to Wassup for SEO in 2011

Beyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes MoneyBeyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes MoneyBenjamin Rudolph
 
Video google and mobile webs
Video google and mobile websVideo google and mobile webs
Video google and mobile websdburgess11
 
The mobile-movement research-studies
The mobile-movement research-studiesThe mobile-movement research-studies
The mobile-movement research-studiesNigel Mark Dias
 
2011 the mobile movement
2011 the mobile movement2011 the mobile movement
2011 the mobile movementPim Piepers
 
Smx west multiplatform search behavior meunier
Smx west multiplatform search behavior meunierSmx west multiplatform search behavior meunier
Smx west multiplatform search behavior meunierBryson Meunier
 
2011 the mobilemovement
2011 the mobilemovement2011 the mobilemovement
2011 the mobilemovementuginwong.com
 
Mobile SEO - The Evolution of Search
Mobile SEO - The Evolution of SearchMobile SEO - The Evolution of Search
Mobile SEO - The Evolution of SearchEldad Sotnick-Yogev
 
Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011lawebcomco
 
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA
 
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessHow to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessVivastream
 
K8 - Facebook Measurement from Rob Creekmore of Facebook
K8 - Facebook Measurement from Rob Creekmore of FacebookK8 - Facebook Measurement from Rob Creekmore of Facebook
K8 - Facebook Measurement from Rob Creekmore of FacebookKenshoo
 
Futures of the Internet presentation
Futures of the Internet presentationFutures of the Internet presentation
Futures of the Internet presentationAnnNic
 
Ogury Luncheon Presentation
Ogury Luncheon PresentationOgury Luncheon Presentation
Ogury Luncheon PresentationMediaPost
 
Search social and mobile
Search social and mobileSearch social and mobile
Search social and mobileEvgeny Tsarkov
 
Legal Technology: Change is Good
Legal Technology: Change is GoodLegal Technology: Change is Good
Legal Technology: Change is GoodNicole Black
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
 

Similar to Wassup for SEO in 2011 (20)

Beyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes MoneyBeyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes Money
 
Video google and mobile webs
Video google and mobile websVideo google and mobile webs
Video google and mobile webs
 
The mobile-movement research-studies
The mobile-movement research-studiesThe mobile-movement research-studies
The mobile-movement research-studies
 
2011 the mobile movement
2011 the mobile movement2011 the mobile movement
2011 the mobile movement
 
Smx west multiplatform search behavior meunier
Smx west multiplatform search behavior meunierSmx west multiplatform search behavior meunier
Smx west multiplatform search behavior meunier
 
2011 the mobilemovement
2011 the mobilemovement2011 the mobilemovement
2011 the mobilemovement
 
The Mobile Tsunami Reloaded
The Mobile Tsunami ReloadedThe Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
 
Mobile SEO - The Evolution of Search
Mobile SEO - The Evolution of SearchMobile SEO - The Evolution of Search
Mobile SEO - The Evolution of Search
 
Marketingcharts mobile-marketing-data-2011
Marketingcharts mobile-marketing-data-2011Marketingcharts mobile-marketing-data-2011
Marketingcharts mobile-marketing-data-2011
 
Hubspot - Mobile Mark
Hubspot - Mobile MarkHubspot - Mobile Mark
Hubspot - Mobile Mark
 
Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011
 
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
 
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessHow to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
 
K8 - Facebook Measurement from Rob Creekmore of Facebook
K8 - Facebook Measurement from Rob Creekmore of FacebookK8 - Facebook Measurement from Rob Creekmore of Facebook
K8 - Facebook Measurement from Rob Creekmore of Facebook
 
Futures of the Internet presentation
Futures of the Internet presentationFutures of the Internet presentation
Futures of the Internet presentation
 
Ogury Luncheon Presentation
Ogury Luncheon PresentationOgury Luncheon Presentation
Ogury Luncheon Presentation
 
Mobile Analytics
Mobile AnalyticsMobile Analytics
Mobile Analytics
 
Search social and mobile
Search social and mobileSearch social and mobile
Search social and mobile
 
Legal Technology: Change is Good
Legal Technology: Change is GoodLegal Technology: Change is Good
Legal Technology: Change is Good
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast
 

Recently uploaded

办理西悉尼大学毕业证成绩单、制作假文凭
办理西悉尼大学毕业证成绩单、制作假文凭办理西悉尼大学毕业证成绩单、制作假文凭
办理西悉尼大学毕业证成绩单、制作假文凭o8wvnojp
 
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 AvilableCall Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilabledollysharma2066
 
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxInspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxShubham Rawat
 
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证kbdhl05e
 
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptxE J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptxJackieSparrow3
 
西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做j5bzwet6
 
(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)oannq
 
Call Girls In Dwarka Sub City ☎️7838079806 ✅ 💯Call Girls In Delhi
Call Girls In Dwarka Sub City  ☎️7838079806 ✅ 💯Call Girls In DelhiCall Girls In Dwarka Sub City  ☎️7838079806 ✅ 💯Call Girls In Delhi
Call Girls In Dwarka Sub City ☎️7838079806 ✅ 💯Call Girls In DelhiSoniyaSingh
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan
 
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ EscortsDelhi Escorts Service
 
Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝soniya singh
 

Recently uploaded (12)

Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
 
办理西悉尼大学毕业证成绩单、制作假文凭
办理西悉尼大学毕业证成绩单、制作假文凭办理西悉尼大学毕业证成绩单、制作假文凭
办理西悉尼大学毕业证成绩单、制作假文凭
 
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 AvilableCall Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
 
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxInspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptx
 
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证
 
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptxE J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptx
 
西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做
 
(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)
 
Call Girls In Dwarka Sub City ☎️7838079806 ✅ 💯Call Girls In Delhi
Call Girls In Dwarka Sub City  ☎️7838079806 ✅ 💯Call Girls In DelhiCall Girls In Dwarka Sub City  ☎️7838079806 ✅ 💯Call Girls In Delhi
Call Girls In Dwarka Sub City ☎️7838079806 ✅ 💯Call Girls In Delhi
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
 
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
 
Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Govindpuri Delhi 💯Call Us 🔝8264348440🔝
 

Wassup for SEO in 2011

  • 5. Google Instant & Long Tail
  • 6. Google Places Modified 7 Pack Merged Places
  • 7. Google Places & Facebook Places
  • 9. Smartphone Market Grew 30% Year/Year Source: *eMarketer March 2010 **Forrester - U.S. Data ` Neilson Data Smartphones Will Surpass Feature Phones In 2011 Mobile Is The Access Point That Matters Today
  • 10. 50% Of Web Traffic Will Come Through Mobile Devices Within 3 Years* Google Mobile Searches Have Increased 5x in The Past Two Years. High End Device Users Search 50x More vs. Feature Phone Users 54% of users who researched online but bought offline , used their mobile device to search - Google ComScore Study Jan 2010 Mobile 50% PC 50% Year 2013 Google Mobile Search Traffic Mobile Web Usage Is Exploding
  • 11. Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category Mobile Search Grows With Smartphone Market
  • 12. Mobile SEO is Web SEO
  • 14. Organic Marketing is Connected Source: SEOMoz.org
  • 15. White Hat vs Black Hat SEO Source: SEOMoz.org
  • 16. SEO in 2011 Source: SEOMoz.org
  • 17. Social Sharing Influences Search Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article  Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389