Just Tell Your Story —A simple strategy for confident, measurable B2B marketing.

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A simple strategy for confident, measurable B2B marketing.

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Just Tell Your Story —A simple strategy for confident, measurable B2B marketing.

  1. 1. A simple strategy for confident, measurable B2B marketing. JUST TELL YOUR STORY Presented by Chris Meyer
  2. 2. ABOUTIAR ¡ Innovation + Access = Relationships §  IAR Marketing leverages innovation to help you gain deeper access to markets and strengthen business relationships — your most valuable asset.
  3. 3. BRANDSTORY
  4. 4. THENNOW ¡ Then §  “Half of my advertising works, I just don’t know which half.” ¡ Now §  “How does anything work!?”
  5. 5. ¡  Markets are saturated COMPLICATEDSATURATED
  6. 6. ¡  Marketing is complicated SATURATEDCOMPLICATED
  7. 7. MORECHOICES
  8. 8. ¡ Define your market on your terms YOUROPPORTUNITY
  9. 9. YOURVALUES
  10. 10. YOURSTORY Honest and compelling. Customer focused. Benefit driven. Accountable and sustainable. Editorial attention. YOUR VALUES
  11. 11. CONTENTMARKETING Be the thought leader. Be a great storyteller. Make every interaction a transaction. Data = $$ Account for ROI as a process, not an event. YOUR CONTENT
  12. 12. CONTENTNETWORK YOUR BRAND ENGAGE EDUCATE AMPLIFY ACTIVATE
  13. 13. RAISEAWARENESS ENGAGE §  Jump-start your story with a fresh voice and vision to attract and sustain attention. §  Tool Kit Ø  Social Media Ø  Search Ø  Websites Ø  Advertising Ø  Video Ø  Internal
  14. 14. EMPOWERINSPIRE EDUCATE §  Bring intelligence, insight and knowledge to the conversation. §  Tool Kit Ø  Webinars Ø  White Papers Ø  E-Books and Infographics Ø  Training & E-Learning Ø  Case Studies Ø  Collateral
  15. 15. REACHBEYOND AMPLIFY §  Turn up the volume, add frequency to attract a wider audience of opinion- leaders and influencers who can validate your point of view. §  Tool Kit Ø  E-News Ø  Blogs and Comments Ø  Live and Virtual Events Ø  Public and Media Relations Ø  Issues Management Ø  Advocacy
  16. 16. CONVERTCLOSE ACTIVATE §  Leverage momentum and critical mass (whatever your metrics) to turn more prospects into better customers. §  Tool Kit Ø  Lead & Demand Generation Ø  Data Analysis & Insights Ø  Sales Presentations Ø  Meeting Design & Facilitation
  17. 17. REPEATREPEAT ENGAGE EDUCATE AMPLIFY ACTIVATE
  18. 18. BIGDATA
  19. 19. §  Do you know your brand story? § Is it original? Is it great? §  Who needs to hear it? § And what do you want them to do next? §  Do you know your competition? § What’s their story? Does yours neutralize theirs? §  What are your strengths & weaknesses? § People? Process? Systems? Platforms? Products? Services? §  It’s 10 o’clock — do you know where your business is? § Where do you want to be next year? In three years? Five? §  What’s in your way? § Move it, go around or embrace it! KNOWNEED
  20. 20. A simple strategy for confident, measurable B2B marketing. JUST TELL YOUR STORY Presented by Chris Meyer CHRIS@IARMARKETING.COM

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