Brand experience Dream Center Peoria Presentation.pdf
Just Tell Your Story —A simple strategy for confident, measurable B2B marketing.
1. A simple strategy for confident,
measurable B2B marketing.
JUST TELL YOUR STORY
Presented by
Chris Meyer
2. ABOUTIAR
¡ Innovation + Access = Relationships
§ IAR Marketing leverages innovation to help you gain
deeper access to markets and strengthen business
relationships — your most valuable asset.
11. CONTENTMARKETING
Be the
thought leader. Be a great storyteller.
Make every interaction
a transaction.
Data = $$
Account for ROI as a
process, not an event.
YOUR
CONTENT
13. RAISEAWARENESS
ENGAGE
§ Jump-start your story with a fresh voice
and vision to attract and sustain
attention.
§ Tool Kit
Ø Social Media
Ø Search
Ø Websites
Ø Advertising
Ø Video
Ø Internal
14. EMPOWERINSPIRE
EDUCATE
§ Bring intelligence, insight and
knowledge to the conversation.
§ Tool Kit
Ø Webinars
Ø White Papers
Ø E-Books and Infographics
Ø Training & E-Learning
Ø Case Studies
Ø Collateral
15. REACHBEYOND
AMPLIFY
§ Turn up the volume, add frequency to
attract a wider audience of opinion-
leaders and influencers who can
validate your point of view.
§ Tool Kit
Ø E-News
Ø Blogs and Comments
Ø Live and Virtual Events
Ø Public and Media Relations
Ø Issues Management
Ø Advocacy
16. CONVERTCLOSE
ACTIVATE
§ Leverage momentum and critical mass
(whatever your metrics) to turn more
prospects into better customers.
§ Tool Kit
Ø Lead & Demand Generation
Ø Data Analysis & Insights
Ø Sales Presentations
Ø Meeting Design & Facilitation
19. § Do you know your brand story?
§ Is it original? Is it great?
§ Who needs to hear it?
§ And what do you want them to do next?
§ Do you know your competition?
§ What’s their story? Does yours neutralize theirs?
§ What are your strengths & weaknesses?
§ People? Process? Systems? Platforms? Products? Services?
§ It’s 10 o’clock — do you know where your business is?
§ Where do you want to be next year? In three years? Five?
§ What’s in your way?
§ Move it, go around or embrace it!
KNOWNEED
20. A simple strategy for confident,
measurable B2B marketing.
JUST TELL YOUR STORY
Presented by
Chris Meyer
CHRIS@IARMARKETING.COM