Brief case study of hotel's pre-opening use of Facebook for marketing effectiveness.

1. Ampersand Hotel Kensington, London
Pre-Opening Guests + Facebook as Market Research
@AmpersandHotel
E A Craig – craig@ogn-xtra.com
Oneglobe Network
Aug 31, 2012

2. Amersand Hotel uses
Facebook to
Promote Soft Opening
Like to Enter

3. Contest extended
Feedback from
Winner’s stay required

4. Key element –
‘How did you
Find out about the
Contest – question 2
Drop down permits
Choice of 1 of 3 – SLH,
Splendia or Superbreak
My source a Tweet from
SLH

5. Option to share via Post
On my Facebok

6. Well done Thank You
Page – confirms
Winner announcement
date

7. Platform used to
Create + manage the
contest

8. Kudos – a well integrated Strategy
that stepped Beyond the usual Facebook
promo
• Generate pre-opening buzz
• Obtain guest experience feedback
• Determine strongest social source
(A pay for performance model in the making?)