Presentation by Journey Kenya at E-Tourism East Africa Conference September 2-3rd 2010 Nairobi

1. Connec&ng you to the world
Online solu&ons

2. The Evolu&on…
Hotel
Sabre THIS
Hospitality
Samadari
Journey
Kenya

3. E‐tourism in Africa
• Only 2% credit and debit card booking in Africa vs 45% globally
• Mul&ple steps – emails and telegraphic transfers
• Not following the money – shiL from west to east
Pivotal ques&on: How do you use innova&on in technology to
achieve higher bed occupancy, higher spends and longer periods
of stay?

4. Capitalise on the Opportunity...
• Ac&vi&es and Experiences
Diversifica&on • Mul&‐currency
• Independent travellers
Market segmenta&on • DINKS and Affluent travellers
• E‐commerce enabled distribu&on in Africa
Visibility • World class presence
• 24/7 x 365
Efficiency • Automated no&ces
Management • Hotel specific reports e.g. Click through rates
Informa&on • Industry reports

5. Journey Kenya/Samadari – Online
Booking and Payment
• Hassle‐free holiday booking and online payment
• Processes all major online credit and debit card payments
• Increased web visibility in aarac&ng independent travelers,
who are increasingly booking travel online
• World Class – Stunning photography
• Showcasing the diversity of experiences
– Discover ‐ Kite Surfing, Scuba Diving, Nairobi vibe, Fashion
– Events – Rhino Charge, Safari Sevens Rugby, MTV Africa Music Awards
• Unlimited specials / packages
• Mul&‐currency – all global currencies

7. Innova&on to drive traffic
• We pride ourselves in coming up with crea&ve ideas to
promote tourism e.g.
– Partnerships with Paramount to Launch Madagascar2
– Listener’s choice prize for MTV Africa Music Awards run across 8
countries and 10 radio sta&ons
– Adver&sing in Conde Nast, featuring our proper&es in a des&na&on
– ‘Journey of a life&me’ compe&&on to 16m WAYN members globally
• News on events, des&na&ons, experiences
• Social networking sites
– Twiaer
– Facebook

8. ‘Journey of a life&me’ promo&on

9. What next?
Engage the Customer
2 Trip planner
3 Customer tes&monials
4 Community of travelers – ‘share photos, stories, videos’
5 Mobile phone plamorm
Hotels
7 Last minute deals and specials capability
8 Resellers in major interna&onal markets & mul&lingual
9 Value added programmes e.g. learning tracking in the Maasai
Mara or Volunteerism…
10 Integrate local air &cke&ng

10. And then…
Hospitality Websites
HotelT.H.I.S provides a professional hotel website for the hospitality industry that
meets the following features/quali&es of effec&ve websites:
Services
Digital Strategy, Crea&ve Design, Integrated Marke&ng, Rich Applica&on Development,
E‐Commerce, Web & Email Hos&ng

12. Easy to use
Customer experience Hotel experience
• By loca&on, experience, ac&vity, • Availability maintained daily, up to
Search price range, places of interest Rates &
availability
date rates, promo&onal items
• Hotel descrip&on, photography,
• E‐mail and SMS alert
Select ameni&es, facili&es and services No&fica&on
• Choose room type and enter • Straight through processing OR
Book &Pay credit and debit card details Confirma&on • Key in hotel reserva&on number
• E‐mail voucher received aLer • As per nego&ated terms
Confirma&on hotel confirms booking Payment • Monthly management informa&on
Request a quote
Leads generation

14. Easy and secure booking process
• Interac&ve calendar view
Select dates • Start from op&on
• Can display customised promo&ons by room type
Select a room • Unlimited room types can be listed with unique pricing
Guest informa&on • PCI compliant – guaranteeing highest security levels
• 24/7 x 365
Confirma&on • Real‐&me automated booking confirma&on
Management • Hotel specific reports e.g. revenue, availability, expiry dates
Informa&on • Industry reports

15. GDS connec&vity
• Reach over 600,000 travel agents worldwide
• Seamless connec&vity to Sabre, Travel port (Worldspan +
Galileo) and Amadeus
• Most extensive IDS connec&vity e.g. to Expedia, Travelocity,
Lastminute.com, Hotwire, Orbitz, Priceline, Opodo
• Over three dozen private label GDS codes on RedX Distribu&on
Management System
• RedX Control Center lets you update rates and availability real
&me making the rates available worldwide
• GDS marke&ng op&ons available

16. In summary…
• Process online hotel bookings on your own site
• Verify credit and debit card details
• Mul&lingual booking engine over 25 languages including –
Chinese, Spanish, Italian, Turkish, Korean, Russian, Polish
• Intui&ve – user friendly and easy to navigate
• Easy and flexible rates management
• One place to manage availability on all GDSs, connec&ng you
to over 600,000 travel agents
• Customised customer e‐mails, pre and post holiday
• Management informa&on e.g. failed booking reports due to
availability
• Local sales and service provided by Journey Kenya

17. Visit our stand!
For a chance to win a free website design or
free website review, simply indicate which of
the two services you would like at the back of
your business card and hand in your card at
the Hotel T.H.I.S stand. The winner will be
announced later today.

18. Trish Moeketsi
patricia@journeykenya.com
+254(20)2426888
www.journeykenya.com