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Presentation by Rory Montgomery of eRes HTI at the E-Tourism Africa Summit 2010

Presentation by Rory Montgomery of eRes HTI at the E-Tourism Africa Summit 2010

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    Eres HTI Eres HTI Presentation Transcript

    • Presented by Rory Montgomery Marketing Services Executive HTI (Pty) Ltd and eRes Development Corporation
      • Introduction:
        • 20 Years in the hospitality software industry
        • 9 full time developers – CRS, CRM, IBE, PMS and POS
        • Over 80 group customers:
          • Over 2 500 Properties on eRes
          • Over 125 000 Rooms on many shelves globally
        • Developed on International standards – Open Travel
        • Top 5 CRS in the world (H2C – Independent Study)
      ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’ Integration Automation
    • ‘ LIVE Online Distribution’ Integration Automation
      • Apex
      • Opera
      • Protel
      • Medallion
      • Epitome
      • Amadeus PMS (Hogatex)
      • Hotelier
      • HotSoft
      • Orbit
      • Guest Manager
      • Nightsbridge
      • and others…
      • Expedia
      • Booking.com
      • Hotels.com
      • ResHub GDS
      • Tourvest
      • Thompsons
      • Flight Centre
      • ECCO Tours
      • MyMarket / Rennies / Bid Travel
      • African Eagle
      • SafariNow.com
      • Fairfield Tours
      • In1Solutions
      • and many others…
      • Property 1
      • PMS – Apex PMS
      • POS
      • GL
      • Banqueting etc.
      • Property 2
      • PMS - Opera
      • POS
      • GL
      • Banqueting etc.
      • Property 3
      • PMS – Apex PMS
      • POS
      • GL
      • Banqueting etc.
      • Property 4
      • PMS – Opera PMS
      • POS
      • GL
      • Banqueting etc.
      AGGREGATE… ‘ LIVE Online Distribution’
    • Tour Operators & Travel Agents (Voice) Call Centre (IBE) (Web Public facing) (GDS) Next Generation (ADS) Travel Marketing Portals ‘ LIVE Online Distribution’ Channel Managers (Q1 2011)
      • Call Centre  Online
      • LIVE Inventory and rates
      • Rates Management
      • Inventory (Occupancy)
      • Rules Based
        • Specials
        • Restrictions
        • Closeouts
        • Packages
      • Low Cost
      • Accessible
      • Social Networks
        • Facebook
        • Twitter
        • TripAdvisor
        • Blogger etc.
      • OTA’s, IDS’ and GDS
      • LIVE Inventory and rates
      ‘ LIVE Online Distribution’
      • Environment
        • Unstable economy and highly competitive
      • Objectives
        • Drive traffic to site
        • Lookers into Bookers
        • Quality guaranteed bookings
      • Online Distribution – more shelves 24 / 7
      • Channel Management – relationships
      ‘ LIVE Online Distribution’
      • Build Good Baseline Rate Structure (Rack / FIT – seasonal profile)
      • LINK other Rates to Baseline (Rack) (follow seasonal profile)
        • Seasonal Profiles
      • Discounting??
        • Rate Integrity / Rate Discipline
        • Competitors Reaction – same price positioning?
        • Packaging – Opaque Discounting?
      ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
      • LIVE Distribution
      • Scarcity vs. Perishability
        • Balance diminishing inventory and potential revenue
      • HIGH DEMAND – Maximise Revenue
      • LOW DEMAND – Encourage Occupancy
      • Encourage GTD Bookings
        • Prepayment
      ‘ LIVE Online Distribution’
      • RULES Based
        • Rates Management and Inventory Management working in unison
        • Examples
      • eRes Yielding Tools
        • Open/Close Rate(s)
        • Open/Close Inventory
        • Restrictions
        • Opportunity Cost / Hurdle Points
      • RevPAR - Measurement
      ‘ LIVE Online Distribution’
    • Segment Discount Restriction Channel(s) Web 1–5 nights 5% None Company IBE Web > 6 night 10% > 6 nights Company IBE Tour operators 10% / 20% / 30% Contracted STO’s & PCO’s Loyalty - Gold 30% Loyalty Web & CRS Redemptions Corporate Rate – FNB 17% Contract API (Midweek only) Early Bird 20% > 180 days Web & CRS (Non-refundable Deposit) Last Minute 40% < 48 hours Web & CRS (Perishable / Distressed beds) ‘ LIVE Online Distribution’
      • RULES Based
        • Rates Management and Inventory Management working in unison
        • Examples
      • eRes Yielding Tools - Automated
        • Open/Close Rate(s)
        • Open/Close Inventory
        • Restrictions
        • Opportunity Cost / Hurdle Points
      • RevPAR - Measurement
      ‘ LIVE Online Distribution’
    • What is RevPAR? EXAMPLE ‘ LIVE Online Distribution’ Room Nights Sold Total Room Nights (Occupancy Percentage %) x ADR (Average Daily Rate) = Revenue Per Available Room
    • Example: December 2010 RevPAR 1: ADR = R1 000 Occupancy = 50% RevPAR = R500 RevPAR 2: ADR = R750 Occupancy = 80% RevPAR = R600 ADR and Occupancy have to work together… ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’ Thank you to Ashwin Kamlani – President & Founder of Hotel Internet Help Incorporated – Miami / Fort Lauderdale
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
    • ‘ LIVE Online Distribution’
      • Protea Hotels
      • Southern Sun Group
      • City Lodge Group
      • Three Cities Group
      • Signature Life Hotels
      • Relais Hotels
      • Rani Resorts
      • Singita
      • Sabi Sabi
      • Faircity Hotels
      • Footsteps in Africa
      • Guvon Hotels
      “ Judge us by the companies we keep” ‘ LIVE Online Distribution’
      • Islands in Africa
      • Desert & Delta
      • First Resorts
      • Moloko Hotels & Resorts
      • Gooderson Leisure
      • The Thornybush Collection
      • Res247 / MTBeds / Kulula
      • Ezemvelo KZN Parks
      • & Beyond East Africa
      • Book Mauritius
      • And many more…
    • Thank you for your time today and we look forward to being of assistance to you in the future! For some interesting insights into the world of online hotel marketing products and strategies, Join the LinkedIn Group ‘ Sales Marketing and Revenue Technology Hotel Professionals’ END Presented by: Rory Montgomery Email: [email_address] Telephone (JHB, RSA): +2711 803 2208 Cape Town Representative: John Smook Email: [email_address] ‘ LIVE Online Distribution’