Websites can suffer from two key problems. Either searchers don’t find the site or those who do, fail to buy.
This presntation will explain the actions you can take to avoid common problems and drive more customers, more sales and more profit through your website.
No technical knowledge is required. We will be using the free Google Analytics tool to illustrate our examples as we lead you through the key features - such as marketing campaigns, products, shopping behaviour and sales bottlenecks.
Viewers will gain the necessary knowledge and understanding of ecommerce analytics to ensure that their website is a peak performer!
Trainer, John Wood, is founder of eGenie (www.egenie.biz) and has been delivering web analytics for organisations large and small for over 10 years.