"How to Align Your Brand Touchpoints" Worksheet (by Denise Lee Yohn)
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Use a Brand Touchpoint Wheel to interpret and reinforce your brand appropriately at all touchpoints. ...
Use a Brand Touchpoint Wheel to interpret and reinforce your brand appropriately at all touchpoints.
Watch the video and download the worksheet here: http://deniseleeyohn.com/brandtouchpointalignmentvideo
This is part of a 10-video series, "How to Build a Breakthrough Brand" (http://deniseleeyohn.com/breakthroughbrand). Whether you’re building a brand from scratch or looking to strengthen your competitive advantage, “How to Build a Breakthrough Brand” provides the tools and instruction you need. Each of the 10 videos introduces a key step in the brand development process, and the accompanying worksheet outlines the points to get you started.
Visit http://deniseleeyohn.com for more brand-building insights and instruction.
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