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CES Gets Physical
15 sound bites from
International Consumer Electronics Show
Fitness Tech Summit & Digital Health Summit
...
2

sound bites
International International
sound bites CES 2014
CES 2014

Devices should measure you, not
just what you do...
3

sound bites International
CES 2014

People want technology to work but
they need a positive, bona fide
experience to wo...
4

sound bites International
CES 2014

If the device is only telling you what
you’re doing, it’s not going to be
interesti...
5

sound bites International
CES 2014

To make these devices essential, they
have to enable you to do important
things you...
6

sound bites International
CES 2014

Individualized expert training is the next
wave in digital fitness.
– Simon Drabbic...
7

sound bites International
CES 2014

Different types of algorithms serve
different functions:
Biometrics tell you your n...
8

sound bites International
CES 2014

Once data is simple, meaningful,
intelligent, and accurate, there will
be trust in ...
9

sound bites International
CES 2014

[On why wearable devices should be
made to be visible]
Wearing a device moves it fo...
10

sound bites International
CES 2014

We need to remember that the device is
a part of a system. We need to ask, “If
you...
11

sound bites International
CES 2014

Healthcare is boring. We have to
take cues from the entertainment
industry to make...
12

sound bites International
CES 2014

Now that we’re paying for [healthcare], we
expect to be marketed to. Tell me why y...
13

sound bites International
CES 2014

Doctors will be become information
analysts.
– Walter DeBrower, Founder and CEO, S...
14

sound bites International
CES 2014

We are changing when health is realized
– it’s no longer at the point of care. We
...
15

sound bites International
CES 2014

Employers are discovering that one way to
engage employees is to help them have a
...
16

sound bites International
CES 2014

Simplicity is key against the
cacophony of healthcare.
-- Alexandra von Plato, Pre...
17

sound bites International
CES 2014

more insights on digital health
and fitness:
• Digital Health Breaks New Ground at...
18

sound bites International
CES 2014

denise lee yohn
author of What Great Brands Do: The Seven Brand-Building Principle...
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DLYohn Digital Health & Fitness at CES 2014

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15 sound bites from the Fitness Tech Summit & Digital Health Summit at the International Consumer Electronics Show, January, 2014

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DLYohn Digital Health & Fitness at CES 2014

  1. 1. CES Gets Physical 15 sound bites from International Consumer Electronics Show Fitness Tech Summit & Digital Health Summit January, 2014
  2. 2. 2 sound bites International International sound bites CES 2014 CES 2014 Devices should measure you, not just what you do. – Simon Drabbic, Director Product Creation, Adidas
  3. 3. 3 sound bites International CES 2014 People want technology to work but they need a positive, bona fide experience to work. -- Marco Suvilaakso, Group Director of Product Management, Polar Electro
  4. 4. 4 sound bites International CES 2014 If the device is only telling you what you’re doing, it’s not going to be interesting for long. It should take you on a journey. – Dr. Steven LeBoeuf, President, Valencell
  5. 5. 5 sound bites International CES 2014 To make these devices essential, they have to enable you to do important things you can’t do any other way. – Jef Holove, CEO, Basis Science
  6. 6. 6 sound bites International CES 2014 Individualized expert training is the next wave in digital fitness. – Simon Drabbic, Director Product Creation, Adidas
  7. 7. 7 sound bites International CES 2014 Different types of algorithms serve different functions: Biometrics tell you your numbers Assessments answer “How am I doing?” Analysis/Coaching answers “How do I reach my goals?” Insights answer “Any surprises?” -- Dr. Steven LeBoeuf, President, Valencell
  8. 8. 8 sound bites International CES 2014 Once data is simple, meaningful, intelligent, and accurate, there will be trust in algorithms. -- Judd Armstrong, Founder and CEO, JayBird
  9. 9. 9 sound bites International CES 2014 [On why wearable devices should be made to be visible] Wearing a device moves it forward in your consciousness. – Jef Holove, CEO, Basis Science
  10. 10. 10 sound bites International CES 2014 We need to remember that the device is a part of a system. We need to ask, “If you could deliver the solution without the device, would you?” -- Ruth Thomson, Business Development, Cambridge Consultants
  11. 11. 11 sound bites International CES 2014 Healthcare is boring. We have to take cues from the entertainment industry to make it exciting and engaging. -- Nadeem Kassam, Founder/Catalyst, BASIS & BioBeats
  12. 12. 12 sound bites International CES 2014 Now that we’re paying for [healthcare], we expect to be marketed to. Tell me why your service cost what it does; make me feel like this is an opportunity; win my dollar. -- Lisa Maki, CEO, PokitDok
  13. 13. 13 sound bites International CES 2014 Doctors will be become information analysts. – Walter DeBrower, Founder and CEO, Scanadu
  14. 14. 14 sound bites International CES 2014 We are changing when health is realized – it’s no longer at the point of care. We can engage people earlier and get to the preventative stage. -- Tom Paul, Chief Consumer Officer, UnitedHealthcare
  15. 15. 15 sound bites International CES 2014 Employers are discovering that one way to engage employees is to help them have a better life. Companies’ interests are moving from cutting costs to being a better employer to work for. -- Christopher Nicholson, VP & COO, Humana Wellness
  16. 16. 16 sound bites International CES 2014 Simplicity is key against the cacophony of healthcare. -- Alexandra von Plato, President and Global Chief Creative Officer, Publicis Healthcare Communications Group
  17. 17. 17 sound bites International CES 2014 more insights on digital health and fitness: • Digital Health Breaks New Ground at CES • Ten Commandments of Digital Health • The Problem with Personal Health Data
  18. 18. 18 sound bites International CES 2014 denise lee yohn author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) http://deniseleeyohn.com @deniseleeyohn

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