Yogi Berra was known for as much for his quotes as he was for his baseball career. When it comes to sales in print one of Yogi’s best quotes is, “You can observe a lot just by looking.”

1. Words make a Big Difference in
Written Sales Pitches
Yogi Berra was known for as much for his
quotes as he was for his baseball career.
When it comes to sales in print one of Yogi’s
best quotes is, “You can observe a lot just by
looking.”
Most marketers try to be clever but yet not too creative in order to get a response or to make a
sale. Sometimes the past can also work in the future.
Sometimes just one different word can make all of the difference in the world as to the amount of
responses received from a customer. Just as other little things in an ad campaign can make a
huge difference.
 For example, if offering a coupon in a print ad, using “tear out this coupon” instead of
“cut out this coupon” can make a big difference in the responses.
 If you are using catalog marketing, if you put ordering details on every page of the
catalog instead of just the actual ordering page, sales will go up.
 In a television advertisement, the longer the phone number is on the screen, the higher the
response.
 In insurance mailings, tests showed that the bigger the order form the bigger sales were.
The final paragraph of any printed sales pitch is the most important. This is what the customer
will be most likely to remember and this last paragraph has to tell the reader that you want their
business and NOW is the time to take action.
To be a good salesperson, you do not have to necessarily be a fast talker or even be extremely
organized. You just have to have the confidence to ask for the order.
This is very important whether in person or in print or in a television ad. If you do not actually
ask for the order, you will never get a sale.
In print, you have to remember that you are basically acting as a substitute for a live salesperson.
If you had a huge sales staff, you would always send your finest salesperson out in the field to do
the job for you. So when doing a sales pitch in print you have to continually ask yourself how a
great salesperson would do it. And then put it in print.
Always remind people what they will get when you ask for the order.
Words make a Big Difference in Written Sales Pitches
Want more advice about driving more traffic to your online business? Then I invite you to check out my blog at
http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and your life. And be
sure to leave me a comment or question there, I'd love to hear from you!

2. Compare what you are selling to something else that they can relate to, such as “for the price of
this widget alone, you would pay more for a couple of lunches.
Always remind them that they will miss out if they don’t order or reply now.
Always emphasize that the deal has a limited time offer or that there are limited numbers.
On a sales letter, use a final pitch as a P.S. Most people will remember this the most.
Be very suggestive by giving the customer ideas that will push them towards a sale such as:
 “Why not reply the minute you finish reading this?”
 “Don’t waste time, why not do this now?”
 “It’s so easy to procrastinate, isn’t it? Why not reply now?”
 “Why not order now, while you are thinking about it?”
Always try to ask for the sale at least three times at the end. And keep asking throughout the
entire sales pitch.
But once again, the moment of truth comes when you ASK for the order.
Few things in life cost less or make more of a difference than doing something as though your
life depended on it, and after all, it just might.
Words make a Big Difference in Written Sales Pitches
Want more advice about driving more traffic to your online business? Then I invite you to check out my blog at
http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and your life. And be
sure to leave me a comment or question there, I'd love to hear from you!