1. BRANDING FOR YOUR COMPANY
Think About It
-Suitable for your development/games style
-Interesting Design logo
-Something a potential target audience can associate with.
MARKETING OBJECTIVES
-People to play game (twine users, non-twine users, as many people as possible)
-Monetizing the game (Advertising; appeal to advertising,
-Develop brand (company, game franchise; characters- transmedia storytelling)
-Twine Games ( Awareness, do it yourself gaming, chose your own adventure; sell to a
community.)
-New Gameplay Style
-Develop a community, a round game or twine
Marketing Segmentation For Red Run. (identifying the target audience)
• Twine Users
• Text based game users, both digital and book related.
• Story Driven Fans (adventure games e.g, walking dead) (RPGS)
• Indie Game Fans
• Social Gamers
• Hardcore
• Casual
• Fans of the genre (of your game) This breaks of into different aspects including, films,
roleplay, cosplay, literature and games.
• Richard Barticles (DMG) Gamer Type
Unit 04-A02 Lucy Taylor