1. The Vendre Group
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
www.4CSalesProcess.com

2. The Vendre Group
Table Of Content
4C Sales Process™ The Model Of Corporate America :
 Business Description - Slide 3
 Product Description - Slide 4
 4C Sales Process Description - Slide 5
 Training Services - Slide 6
 Assessment Services - Slide 7
 Planning Services - Slide 8
 Email Marketing Services - Slide 9
 Market Data, Training/Development - Slide 10
 Market Data, Sales Attributes - Slide 11
 The Bottom Line - Slide 12
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
www.4CSalesProcess.com

3. The Vendre Group
Business Description
2011
"Strive Not To Be A Success,
The Vendre Group An Atlanta Based LLC.,
But Rather To Be Of Value."
Albert Einstein Delmar Harrod, Corporate Sales Advisor/Author
Worked With The Coca-Cola Company, Delmonte Foods Inc.,
Pitney Bowes Inc., Xerox Corporation
Vision
Assist People And/Or Organizations:
• Improve Performance Capabilities
• Promote Behavior Change And Growth
• Create A Consistent Sales/Communication Approach
Mission
Provide Valued Added And Practical:
• Sales Training
• Sales Processes
• Sales Solutions
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
3
www.4CSalesProcess.com

4. The Vendre Group
Product Description
2012
4C Sales Process™ The Model Of Corporate America
Unique Blend Of Corporate Structure
With A Practical, Realistic And Common-Sense Approach
“Best In Class”
Assembly
Of
Sales Practices
And
Communication Training
Utilized By Corporate 500 Companies
Proven To Deliver
Positive
And
Predictable
Results
Corporate 500 Companies Knows Success Is Sales Effectiveness
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
4
www.4CSalesProcess.com

5. The Vendre Group
4CSalesProcess™
The Model Of Corporate America
Clear Concise Consistent Communication
Understanding Of Strategy/Plan Message, Approach, Results Achieved
Desired Results To Achieve Results And Process And Modifications
Clear Concise Consistent Communication
Expectation Implementation Execution Metric Outcome
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
5
www.4CSalesProcess.com

6. The Vendre Group
The Vendre Group
Training Services
1, Training Services Modified Sample Of Training Modules
Combining Real Examples With Selling Techniques 1. Clear
 L.L.E .Process™ (Learn, Listen, Exchange)
 Personality Styles and Decision Maker Roles
 The 4CSales Process™ Sales Call Plan
2. Concise
 Defining The Gap
 F.A.B. Statements
 Valued Proposal Worksheet
3. Consistent
 Components Of A Winning Presentation
 Handling Objections
 Profit Story
4. Communication
 Follow-Up/Evaluation
RESULTS  Why Follow Up?
EFFICIENCY  Follow-Up/Evaluation Worksheet
CONSISTENCY Throughout The Training Modules
SUSTAINABLE  Real Experiences
PROFITABLE SALES  Closing Techniques
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
6
www.4CSalesProcess.com

7. The Vendre Group
The Vendre Group
Assessment Services
2, Assessment Services
Assessment Varies Based On Needs Assessment
Process Remains The Same Sampling Questions
• Do You Have A Clearly Defined Vision And Mission Statement?
• What Does Your S.W.O.T Analysis Reveal?
• Does Everyone Know Exactly What Their Duties And Responsibilities Are?
• What's Working For You?
• What Do You Feel Not Working For You?
• What Is Your Planning And Communication Process?
• Why Are Current Customers Doing Business With You Versus Competition?
• Can You Identify Value-Added Extras That You Are Not Yet Offering?
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
7
www.4CSalesProcess.com

8. The Vendre Group
The Vendre Group
Planning Services
3, Planning Services
A. Organization Planning Process B. Individual Sales Planning
Uniquely Blend Organization And Individual Plans Inclusive of Facts, Business History,
Competitive Information, And Strategic Plans With Realistic Objectives.
Benefits:
• Provides Standard Methodology, Procedure, Formats and Instructions
• Ensure Individual Plans Are Aligned With The Organization
• Prioritize And Focus Your Entire Organization
• Ensure Accountability With A Common "Call To Action“
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
8
www.4CSalesProcess.com

9. The Vendre Group
The Vendre Group
Email Marketing Services
4. Email Marketing
Why Email?
An Easy, Effective, Highly Affordable Way To Get Your Message To Your Customers Or Members, By Hitting “SEND”
• 91% Of Internet Users Between Ages Of 18 To 64 Send Or Read Email ¹
• 147 Million People Across The Country Use Email, Most Use It Every Day ¹
• For The Same Response, Direct Mail Costs 20 Times As Much As Email ²
• Email ROI Is The Highest When Compared To Other Internet Marketing Mediums ³
Why Constant Contact?
400 Customized Templates - 97% Deliverable Rate - Free Customer Support - Industry Respected Name
Constant Contact
Email Marketing
FREE For 60 Days
CLICK
On The Link Just Below
4csalesprocess.constantcontact.com
¹eMarketer ²Forrest Research, Inc. ³Direct Marketing Association
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
9
www.4CSalesProcess.com

10. The Vendre Group
Market Data
Training/Development
95.9% Of Salespeople Say, “Continuous Learning Is Critical To Their Success” ¹
Leading-Edge Companies “Get It": ²
• 6% Of Payroll Spent On Learning/Training
• 90% Of Their Employees Trained During A Given Year On Average
• 11 -18% Higher Than Industry Average Use Outside Training Organizations
Companies That Continuously Invests In Training Achieves: ²
• 50% Higher Net Sales Per Employee
• 40% Higher Gross Profits Per Employee
Recessional Environment: ³
• 13% Sales Decrease With Untrained Sales Professionals
• 17% Sales Increase With Trained Sales Professionals
• 79% Successful Rate With Trained Versus Untrained Sales Professionals
Investing In Sales Training Is One Of The Most Safest And Profitable Return
¹ ES Research Group and Sales Performance International
² American Society for Training and Development Conducted A Study From a Pool Of 540 Companies
³ Sales Training.net
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
10
www.4CSalesProcess.com

11. The Vendre Group
Market Data
Sales Attributes
Value
• Professional Sales People Sell Value, NOT Low Price
Value
Decision • 14% Of All Buyers Consider The Lowest Price, As The Primary Reason To Make A Purchase
Maker
Trust
Decision Makers
Planned • Sales People Need To Present To The Correct Decision Makers To Make A Sale
Problem
Solving
Approach • 65% Of All Sales Calls In Any Industry Are Made On The Wrong Person
Problem Solving
Sales
Objections • Every Sale Is Really A Solution To A Problem
• 75% Of Sale People Close The Sale Because They Can/Or Have Solved A Problem
Listening/
Close Questions Planned Approach
• Sales People Offer A Variety Of Products And Services, “Whatever Stick Sales Approach”
• 55% Of The Sales Presentations Made In Any Industry, Are NOT A “Planned Approach“
Listening/Questions
• Top Performing Sales People Use Effective Questioning To Uncover Problems And Needs
• 80% Of The Time Most Sales People Talk And 20% Of The Time Listen
Sales Objections
• Sales People Welcome Customer Objections To Their Product Or Service Offering
• 50% More Sales Objections During A Successful, Than A Non-successful Presentations
Trust/Rapport
• Sale People View Trust And Rapport As Irrelevant; Product And Service Is More Important
• 80% Of Sales Are Lost Because No Element Of Trust And Rapport With The Prospect
Ask/Close
• Sales People Today Wait For The Prospect To “Buy”
• 65% Of All Sales Calls In The U.S. Today, The Salesperson Will Never Ask For The Order
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
11
www.4CSalesProcess.com

12. The Vendre Group
The Bottom Line
4C Sales Process™ Benefits:
• A Clear, Concise, Consistent, Communication Process™
• Assembly Of Methods Used By Corporate 500 Companies
• Common Language And Method For Identifying Opportunities
• Builds And Strengthens Relationships
• Demonstrates Your Unique Strengths And Distinct Value
• Enhances Your Reputation For Trusted Advice And Solutions
• Consistent And Measurable Process To Manage Results
Assessment
• Do You Have A Need To Sustain, Find More Clients, Or Make More Sales?
• Do You Have A Need Or Looking For More Ways To Increase Your Revenue?
• Do You Feel That You Need Better Sales And/ Or Training Support?
• Do You Want Or Believe There Is A Need To Change Your Communication Style?
• Do You Want To Be Recognized As “Best In Class”?
If You Answer “YES” To Any Of The Above Questions:
Contact Us Now
The Vendre Group
www.4CSalesProcess.com
Enhancing Your Communication, Sales Effectiveness and Performance Capabilities
12
www.4CSalesProcess.com