2007 09 24 Didw

Managing the Decentralization of Identity ,[object Object],[object Object]

Let’s say we all get Identity worked out. ,[object Object]

We’ve got identity worked out. Now what? ,[object Object]

How do we deal with human beings whose reach exceeds our grasp? ,[object Object],[object Object]

To de-axe our heads, we take the wayback machine to Alvin Toffler in 1980: ,[object Object],[object Object],[object Object]

The tension is between control and freedom. Between dependence and independence. ,[object Object],[object Object]

What does identity have to do with independence? ,[object Object],[object Object],[object Object]

Clue: Private “social networks” do not make a marketplace. ,[object Object],[object Object]

Markets are what? ,[object Object],[object Object],[object Object]

To be in a relationship you have to be… What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s the Boy Scout’s Law!

Scouting rules aren’t bad for a marketplace. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What if sellers were good scouts? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Of course we tend to see businesses as creatures other than boy scouts. ,[object Object]

The habitat looks a little different in the networked world. ,[object Object]

“ Somewhere along the line, we confused going to work with building a fort.” — David Weinberger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Since the PC, we’ve been watching Drucker proven right. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We’ve been quoting Drucker but inside companies rather than outside them. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The customer needs to take the lead. ,[object Object]

How can the customer take the lead? ,[object Object],[object Object],[object Object],[object Object]

For the customers to relate, they’ll need to be independent of CRM jails ,[object Object],[object Object]

Independence isn’t about “power”. ,[object Object],[object Object]

The customer needs to be the Point of Integration ,[object Object],[object Object]

VRM is the customer’s RM, for vendors. Not of vendors. Key difference. ,[object Object],[object Object],[object Object],CRM VRM

VRM doesn’t exist yet. But it will. ,[object Object],[object Object],[object Object],[object Object]

A few use cases… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2007 09 24 Didw

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2007 09 24 Didw