MARK IV is a content provider for medical and scientific animation. It is backed by over four decades of professional expertise in the field of medicine. It is located in Coimbatore, South India with offices in UK and Singapore. www.markivstudios.com

1. Company providing Medical & Scientific communication services for the pharmaceutical, biotech, medical equipment & health care industry Specialization in Medical & Scientific Animation. One of the pioneers in the field of Medical Animation in the country. With four decades of medical expertise, we provide a broad spectrum of services ranging from new product launches, sales force training materials, MOA videos, CME kits & interactive sales & marketing materials Introduction

5. CASE STUDY: Sales force training kits Client: Novartis International AG , Australia Title: Sales force raining kits - Osteoporosis The action of osteoblast and osteoclast cells in normal condition and during osteoporosis was provided comparatively which ensured better understanding.

6. CASE STUDY : Medical Education Programs Client: Pixmed Medical Communication AS, Norway Title: Medical Education programs – 3d modeling of Human knee The client wanted the human knee to be modeled in low poly and high poly, photo realistically textured and rigged with limitations in all the joints and movements.

7. CASE STUDY : Trade show Exhibits The animation explained the operational procedure of the blade housed within the balloon catheter. The cutting of the blade through the intimal, media, adventitial layer of coronary artery and heart muscle and the healing process was depicted in a visually appealing manner with technical perfection. Client: Macbrud Corporations, USA Title: Trade show exhibits – Demonstration of Innovative Surgical equipment

8. Editorial Board OTOLARYNGOLOGY Dr.P.G.Visvanathan, M.S.,D.L.O.,F.R.A.C.S.,F.I.C.S., NEPHROLOGY Dr.Mangal Kumar Veerasamy, M.D.,MRCP.,Ph.D., CARDIOLOGY Dr.J.K.Periyasamy, M.D., D.M, FCCP, FICC., INTERNAL MEDICINE Dr.K.Umakanthan, M.B.,B.S.,M.D.,

9. CASE STUDY : Product Launch Client: PFIZER, INDIA Title: Product launch – TRULIMAX – Mechanism of Action The biggest challenge was to depict the complete action of the drug from its administration, its uptake, molecular mechanisms in the body and elimination. The uptake of the drug by the phagocytes in the body, migration to the infected sites, bactericidal activity by azithromycin & inhibition of the protein synthesis was shown with importance to technical accuracy.