Brief overview of Facebook and Google+ for Business

1. Facebook and Google+

2. Drew Griffin
App Developer
Author
Speaker

6. WHAT DIFFERENTIATES
FACEBOOK AND GOOGLE+
WHAT IS BEST FOR YOUR BUSINESS?

7. GOOGLE+ AND FACEBOOK
ARE
MASSIVE

8. GOOGLE IS THE #1 AND #2
LARGEST SEARCH ENGINE

15. SO IT MAKES SENSE TO PLAY IN
THEIR PLAYGROUND, YES?

16. FACEBOOK HAS LIKE A BAZILLION,
GAZILLION ACTIVE USERS.....YES
THATS A TECHNICAL TERM
(BAZILLION-GAZILLION)

21. WHAT IS EDGERANK AND HOW
CAN YOU MANIPULATE IT?

22. UE= AFFINITY
“IF I INTERACT WITH YOU, AND YOU
INTERACT WITH ME, THE MORE YOU
(POSTS) WILL SHOW UP

23. WE= WEIGHT
CERTAIN THINGS YOU DO ON FB HAS
‘WEIGHT’
• ‘LIKING’
• ‘COMMENTING’
• SHARING

24. DE= TIME / DECAY
WHEN YOU POST MAKES A DIFFERENCE

25. DE= TIME / DECAY
WHEN YOU POST MAKES A DIFFERENCE

26. STUDIES SHOW :
BEST TIME TO POST
7AM EST
5PM EST
11PM EST

27. WHAT SHOULD YOU POST?

28. STORIES AND RELATED POSTS TO
YOUR AUDIENCE

29. IMAGES

30. HOW TO SET UP YOUR BUSINESS PAGES
ON FACEBOOK AND GOOGLE+

31. GOOGLE+
FOR BUSINESS
BY CHRIS BROGAN

32. GOOGLE+
FOR SMALL BUSINESSES
BY LYNETTE YOUNG

36. YES.....AND NO

37. LEVERAGING FACEBOOK TO BUILD
SUBSCRIBER LISTS AND ENHANCE
CUSTOMER EXPERIENCE

38. HOW DO YOU ENHANCE THE CUSTOMER
EXPERIENCE?

39. OFFER SOMETHING OF VALUE!

40. LIKE A FREE
EDUCATION WEBINAR
OR
PDF REPORT
OR
VIDEO SERIES

43. IN OTHER WORDS:
PROVIDE VALUE
OR ENTERTAINMENT

44. THANK YOU
@DREWMGRIFFIN
FACEBOOK.COM/DREWMGRIFFIN