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REALTOR Association Executive Institute 2011 One Touch Online Resources

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One Touch Tech Resources …

One Touch Tech Resources
03/21/2011 09:00 AM - 10:30 AM
Lone Star Ballroom A3 & A4, Conference Center Second Floor

Online resources are a powerful association management tool. Harness that power and organize your online resources so you can find what you're looking for in seconds rather than hours. Learn which online resources to turn to first so you can devote your time to address member needs. You'll leave with a toolbar that acts as an online table of contents for all REALTOR association communication, social networks, and online resources. And you can share this toolbar with your members to enhance their time management as well.

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Transcript

  • 1. One Touch Online Resources @DougDevitre, e-PRO, ABR, CRS, CIPS, GRI
  • 2. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  • 3. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  • 4. How much time do you spend searching?
  • 5. How long does it take you to find your homepage?
  • 6. How long does it take you to find a blog post?
  • 7. How long does it take you to find your Facebook page?
  • 8. How long does it take you to findassociation tweets?
  • 9. How long does ittake you to find a YouTube video?
  • 10. How long does it take you to find useful presentations?
  • 11. 5 minutes to findgood content X 5 times = 25 minutes per day
  • 12. http://www.youtube.com/watch?v=iWd9fAEkH_w
  • 13. http://ypnlounge.blogs.realtor.org/2011/03/15/take-aways-from-the-nar-issues-conference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed %3A+ypnlounge+%28YPN+Lounge%29
  • 14. http://www.slideshare.net/NARResearch/ mortgage-delinquencies-by-state
  • 15. SlideShare ZipCast
  • 16. SlideShare ZipCast
  • 17. Do you have to be acontent creator to provide value?
  • 18. http:/REassociations.OurToolbar.com
  • 19. Toolbar Considerations• Works best on Firefox and Internet Explorer• NAR content organized by category• All local associations with 500+ members• Research of content may not be included• Firewall may prevent from proper download
  • 20. Toolbar@DougDevitre.com to request an update
  • 21. http://Conduit.com
  • 22. Content ManagementNAR Home Blog Facebook Twitter YouTube SlideshareState Home Blog Facebook Twitter YouTube SlideshareLocal Home Blog Facebook Twitter YouTube Slideshare
  • 23. Links vs. RSS Feeds
  • 24. Every social mediaprofile creates a URL http://twitter.com/DougDevitre
  • 25. Blog Category Links• http://dougdevitredelivers.com/category/event-recaps/• http://dougdevitredelivers.com/category/agents/• http://dougdevitredelivers.com/category/instructors/• http://dougdevitredelivers.com/category/realtor-associations/• http://dougdevitredelivers.com/category/brokers/ “Categories help you micro-niche your blog.”
  • 26. Every social media profile creates an RSS feed 1. http://www.youtube.com/rss/user/movewithdoug/videos.rss2. 3.
  • 27. Example RSS Feeds• Blog• Category of blog posts• YouTube videos• SlideShare presentations• Podcast audio files• Favorite websites on Delicious• Twitter stream• Flickr photos
  • 28. http://budurl.com/ trackprofiles
  • 29. http://www.youtube.com/rss/user/movewithdoug/videos.rss http://YouTube.com/MoveWithDoug
  • 30. http://www.slideshare.net/rss/user/dougdevitre/presentations http://SlideShare.net/DougDevitre
  • 31. http://twitter.com/statuses/user_timeline/8571172.rss http://Twitter.com/DougDevitre
  • 32. Example RSS Feeds• http://feeds.delicious.com/v2/rss/dougdevitre?count=15• http://www.slideshare.net/rss/user/dougdevitre/presentations• http://www.slideshare.net/rss/user/dougdevitre/favorites• http://www.youtube.com/rss/user/movewithdoug/videos.rss• http://twitter.com/statuses/user_timeline/8571172.rss• http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200• http://friendfeed.com/dougdevitre?format=atom
  • 33. Blog Category RSS Feeds• http://dougdevitre.com/category/event-recaps/feed• http://dougdevitre.com/category/instructors/feed• http://dougdevitre.com/category/realtor-associations/feed• http://dougdevitre.com/category/agents/feed• http://dougdevitre.com/category/brokers/feed
  • 34. http://DougDevitre.com/AEI
  • 35. http://www.komodomedia.com/download/#social-media-mini-iconpack
  • 36. Example RSS Feeds• http://feeds.delicious.com/v2/rss/dougdevitre?count=15• http://www.slideshare.net/rss/user/dougdevitre/presentations• http://www.slideshare.net/rss/user/dougdevitre/favorites• http://www.youtube.com/rss/user/movewithdoug/videos.rss• http://twitter.com/statuses/user_timeline/8571172.rss• http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200• http://friendfeed.com/dougdevitre?format=atom
  • 37. Twitter
  • 38. HootSuite
  • 39. Twitvid
  • 40. Twazzup
  • 41. YouTube
  • 42. Google Applications
  • 43. Reputation Management
  • 44. Link Shorteners
  • 45. Communication Tasks • Copy link, paste link • Copy code, paste code
  • 46. How
much
are
YOU
worth
per
hour? 58
  • 47. Staff Time Per Hour• $10/hour entry level assistant• $25/hour membership coordinator• $50/hour book keeping• $75/hour department head• $100/hour REALTOR® Association ExecutiveAre figures are based on assumptions
  • 48. 60
  • 49. http://www.realtor.org/prodser.nsf/products/141-350?OpenDocument
  • 50. More Resources• http://Twitter.com/DougDevitre• http://Linkedin.com/in/DougDevitre• http://Facebook.com/DougDevitreDelivers• http://SlideShare.net/DougDevitre• http://YouTube.com/MoveWithDoug