REALTOR Association Executive Institute 2011 One Touch Online Resources

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One Touch Tech Resources
03/21/2011 09:00 AM - 10:30 AM
Lone Star Ballroom A3 & A4, Conference Center Second Floor

Online resources are a powerful association management tool. Harness that power and organize your online resources so you can find what you're looking for in seconds rather than hours. Learn which online resources to turn to first so you can devote your time to address member needs. You'll leave with a toolbar that acts as an online table of contents for all REALTOR association communication, social networks, and online resources. And you can share this toolbar with your members to enhance their time management as well.

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  • REALTOR Association Executive Institute 2011 One Touch Online Resources

    1. 1. One Touch Online Resources @DougDevitre, e-PRO, ABR, CRS, CIPS, GRI
    2. 2. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
    3. 3. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
    4. 4. How much time do you spend searching?
    5. 5. How long does it take you to find your homepage?
    6. 6. How long does it take you to find a blog post?
    7. 7. How long does it take you to find your Facebook page?
    8. 8. How long does it take you to findassociation tweets?
    9. 9. How long does ittake you to find a YouTube video?
    10. 10. How long does it take you to find useful presentations?
    11. 11. 5 minutes to findgood content X 5 times = 25 minutes per day
    12. 12. http://www.youtube.com/watch?v=iWd9fAEkH_w
    13. 13. http://ypnlounge.blogs.realtor.org/2011/03/15/take-aways-from-the-nar-issues-conference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed %3A+ypnlounge+%28YPN+Lounge%29
    14. 14. http://www.slideshare.net/NARResearch/ mortgage-delinquencies-by-state
    15. 15. SlideShare ZipCast
    16. 16. SlideShare ZipCast
    17. 17. Do you have to be acontent creator to provide value?
    18. 18. http:/REassociations.OurToolbar.com
    19. 19. Toolbar Considerations• Works best on Firefox and Internet Explorer• NAR content organized by category• All local associations with 500+ members• Research of content may not be included• Firewall may prevent from proper download
    20. 20. Toolbar@DougDevitre.com to request an update
    21. 21. http://Conduit.com
    22. 22. Content ManagementNAR Home Blog Facebook Twitter YouTube SlideshareState Home Blog Facebook Twitter YouTube SlideshareLocal Home Blog Facebook Twitter YouTube Slideshare
    23. 23. Links vs. RSS Feeds
    24. 24. Every social mediaprofile creates a URL http://twitter.com/DougDevitre
    25. 25. Blog Category Links• http://dougdevitredelivers.com/category/event-recaps/• http://dougdevitredelivers.com/category/agents/• http://dougdevitredelivers.com/category/instructors/• http://dougdevitredelivers.com/category/realtor-associations/• http://dougdevitredelivers.com/category/brokers/ “Categories help you micro-niche your blog.”
    26. 26. Every social media profile creates an RSS feed 1. http://www.youtube.com/rss/user/movewithdoug/videos.rss2. 3.
    27. 27. Example RSS Feeds• Blog• Category of blog posts• YouTube videos• SlideShare presentations• Podcast audio files• Favorite websites on Delicious• Twitter stream• Flickr photos
    28. 28. http://budurl.com/ trackprofiles
    29. 29. http://www.youtube.com/rss/user/movewithdoug/videos.rss http://YouTube.com/MoveWithDoug
    30. 30. http://www.slideshare.net/rss/user/dougdevitre/presentations http://SlideShare.net/DougDevitre
    31. 31. http://twitter.com/statuses/user_timeline/8571172.rss http://Twitter.com/DougDevitre
    32. 32. Example RSS Feeds• http://feeds.delicious.com/v2/rss/dougdevitre?count=15• http://www.slideshare.net/rss/user/dougdevitre/presentations• http://www.slideshare.net/rss/user/dougdevitre/favorites• http://www.youtube.com/rss/user/movewithdoug/videos.rss• http://twitter.com/statuses/user_timeline/8571172.rss• http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200• http://friendfeed.com/dougdevitre?format=atom
    33. 33. Blog Category RSS Feeds• http://dougdevitre.com/category/event-recaps/feed• http://dougdevitre.com/category/instructors/feed• http://dougdevitre.com/category/realtor-associations/feed• http://dougdevitre.com/category/agents/feed• http://dougdevitre.com/category/brokers/feed
    34. 34. http://DougDevitre.com/AEI
    35. 35. http://www.komodomedia.com/download/#social-media-mini-iconpack
    36. 36. Example RSS Feeds• http://feeds.delicious.com/v2/rss/dougdevitre?count=15• http://www.slideshare.net/rss/user/dougdevitre/presentations• http://www.slideshare.net/rss/user/dougdevitre/favorites• http://www.youtube.com/rss/user/movewithdoug/videos.rss• http://twitter.com/statuses/user_timeline/8571172.rss• http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200• http://friendfeed.com/dougdevitre?format=atom
    37. 37. Twitter
    38. 38. HootSuite
    39. 39. Twitvid
    40. 40. Twazzup
    41. 41. YouTube
    42. 42. Google Applications
    43. 43. Reputation Management
    44. 44. Link Shorteners
    45. 45. Communication Tasks • Copy link, paste link • Copy code, paste code
    46. 46. How
much
are
YOU
worth
per
hour? 58
    47. 47. Staff Time Per Hour• $10/hour entry level assistant• $25/hour membership coordinator• $50/hour book keeping• $75/hour department head• $100/hour REALTOR® Association ExecutiveAre figures are based on assumptions
    48. 48. 60
    49. 49. http://www.realtor.org/prodser.nsf/products/141-350?OpenDocument
    50. 50. More Resources• http://Twitter.com/DougDevitre• http://Linkedin.com/in/DougDevitre• http://Facebook.com/DougDevitreDelivers• http://SlideShare.net/DougDevitre• http://YouTube.com/MoveWithDoug

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