Presentation at EVENTtech 2014 on how Bonfyre can create incredible engagement at corporate events. Presented by Fred Bendana of Creative Producers Group and Chris Dornfeld of Bonfyre. Visit http://www.bonfyreapp.com for more information.

1. START A BONFYRE: CREATING COMMUNITY EXPERIENCES
Fred Bendaña
SVP of Creative Producers Group
Chris Dornfeld
President of Bonfyre

2. Sharing content with everyone is not the same as
communicating with people who matter
For thousands of
years we told stories
to one another
Mail allowed our
conversations to
cover great distances
Telephones enabled
conversations to
occur in real time
Social networks
allowed us to “share”
instantly with everyone

3. Bonfyre is an engagement platform that is equally valuable
to people and organizations
Bonfyres can be customized with dozens
of advanced features to tailor-fit for a
particular use case.
Each bonfyre is a private social network
for real-time chat, photo and video
sharing.
The results: 3x-5x higher participation
rates vs. intranets or other social
platforms
30% to 60%
10% to 20%
People Sharing Content
Bonfyre Others

4. Join our bonfyre for EVENTtech 2014!
Download the App on
your Smartphone
Create an account Select “find” a Bonfyre Search for
“ EVENTtech ”
and join!
1 2 3 4

5. Start by building community
Connecting people with what they care about
Connect people with what they care about and keep initial interactions
focused on fun (build community)
Start conversations to help people move out of their comfort zone
(focus on human engagement)
Use surveys and data to inform conversation, improve ROI and
increase opportunities for better engagement

6. Creating positive relationships and happiness increases all
metrics of success
Turnover
People with friends at work
are 7X less likely to leave
Productivity
Google has increased
productivity by 37% by
focusing on making
employee happier
Innovation
Happy people are
significantly more innovative
Revenue
Companies with a majority of
employees who are engaged
produce 400% more revenue

7. The Brown Shoe Company
Case Study

8. The Brown Shoe Company is challenging their people to
act with insight, speed, and humanity
Goal: Shift to high-performing, empowered and engaged
Strategy: Stop talking about culture, get employees
involved and win their hearts and minds
Introduce new tools, new language, and start connecting
and re-imagining the employee experience – in person
and virtual
b

9. Engagement Agency
Technology Partner
We started with one email invitation
and a little bit of mystery

10. Added thoughtful messaging to build interest and trust
Day 4 Day 5

11. 0
200
400
600
800
1000
1200
1400
1600
1800
2000
15 days before the meeting
500
500 participants
7,043 opens
574 content uploaded
20% people sharing content
50% of HQ joined the bonfyre in 5 days with 1 email, 3
posts and 400 pints of ice cream

12. We introduced new ideas and new resources
New employee
nomination form
What inspires
you?
What will you
share?

13. An event focused on extending the interactive experience

14. An energetic, fun experience that gave people a voice

15. And allowed people to interact with their company and
leadership in a whole new way

16. Employees began to embrace bonfyre and share their story
Send-offs Hobbies Family Community

17. 0
200
400
600
800
1000
1200
1400
1600
1800
2000
750
750+ participants
34,187 opens
3,433 content uploaded
33% people sharing content
43 additional bonfyres
A remarkable level of engagement and ROI
20 days before the meeting First 30 days after the meeting

18. Why are we having success leveraging Bonfyre?
Convenient
Familiar technology that is
easy to use and at
everyone’s fingertips
Thoughtful strategy
Developed virtual and real
experiences that connected
people and gave them a
voice in the process
Content
Great content that was fun,
relevant and engaging
Real time
People have different
emotional connection to real
time content

19. What is next?
Integration of virtual and real experiences
beyond digital agendas
Event experiences that are ongoing and much
more interactive
Companies that listen, change and connect
people to what they care about

20. Questions and Answers
Keep sharing and connecting on Bonfyre 
Chris Dornfeld
President
Bonfyre
w. www.bonfyreapp.com
p: 314.446.6320
e: chris@bonfyreapp.com
Fred Bendana
Senior Vice President
Creative Producers Group
w. www.creativeproducersgroup.com
p: 314.367.2255
e: fbendana@getcreative.com