The beacon.store platform provides a comfortable way to configure and setup of beacons during the lifecycle of an app. Developers must not go through an App-Review Process anymore, because updates of the shop beacon-infrastructure are done in realtime. In addition the platform enables a virtual attachment of any programable-web-capable device to act as an additonal remote device, triggered by beacon events. We created this to make the implementation and administration of beacons within a native app as easy as possible. Since beacons by design are not capable of any program-logic operations the platform virtually provides this logic-feature, by providing the possibilty to attach any kind of remote device(s) and message(s) to a beacon. This enables the receiving app not only to react to standard beacon triggered events (e.g.did-enter/did-exit-region), but also to process further information provided by the beacon.store platform (e.g.turn-on-additional-displays/installations,provide-user-data). Any App which is attached to the beacon.store platform is able to retrieve an updated list of currently active beacons for an environment. Beacons can be marked as active/inactive at any time and additional information can be attached to a beacon at any time. Our working scenario could be, that by entering a beacon region additional content (JSON/XML/CSV/Plain text) is delivered to any device (Arduino based device, Philips HUEs, an iPad-App, etc.) via the TCP-Server and processed. This enables the App to trigger any set of interaction within a shop environment. The Platform is a rails application which uses a Python-Based TCP-Server as message dispatcher. The Dispatcher just forwards messages of any kind, to remote devices. So developers can setup messages in the format which the can best process on their remote device. After test 2014 at the Mammut Store Frankfurt, Mammut Germany is planing roll-out the technology for all Stores and We will open source the Beacon.Store plattform.

1. T O D A Y
SHARES
OR PINSS T A Y D I G I T A L

2. REALLY?

3. STRATEGY
BRINGING ONLINE FAVOURITES AND
SOCIAL RECOMMENDATIONS IN-STORE,
ALLOWING FOR THE BEST OF ONLINE
BUT WITH THE ADDITIONAL TOUCH
OF CUSTOMER SERVICE AND
BEING ABLE TO TRY ON
AND TOUCH THE PRODUCTS.

4. CHANGE

5. WITH
PROTOTYPEINSTALLATIONS IN STORES OF

7. S I M P L E

8. B Y I N N O VAT I N G T H E
D I G I TA L I N F R A S T R U C T U R E

9. Share/Pin
Saved in Mammut Store App.
By using the Beacon.Store API
Bluetooth Smart
iBeacons
Visual Guidance
Philips Hue
DIGITAL INFRASTRUCUTRE: BEACON.STORE

10. A
HANDSFREE
SHOPPINGE X P E R I E N C E

11. BEACON.STORE IS
OPEN SOURCEBECAUSE BEACON‘S CAN TRIGGER CUSTOM EVENTS
OR DEVICES LIKE PHILIPS HUE,ARDUINO ETC.

13. ONE
APITO CONNECT ONLINE & OFFLINE
AND IMPLEMENT IT IN YOUR APP.

15. TECH

16. BEACON RADIUS
STORE INSTALLATION
CUSTOMER
1
2
1. Client enters Shop-Beacon-Radius
2. Shop installations react on client-entry, e. g. turn on light
3. Beacons trigger actions on client movement in store
CUSOMTER PERSPECTIVE

17. BEACON.CONFIG
STORE INSTALLATION
1
2
1. Shop owner performs
Beacon-Shop-Setup by
himself via webbrowser
2. Shop owner configures
for each beacon desired
interaction in store or
within app by himself
Shop updates are available
in realtime. No further
App-Review-Process
required.
STORE PERSPECTIVE
2
BEACON
S T O R E
DATA
BASE
BEACON.CONFIG
BEACON.CONFIG

18. BEACON.CONFIG
STORE INSTALLATION
21.App reads updated Shop
configuration on Shop
entry event triggered by
Beacon.
2. Beacon configuration for
Shop is fetched from
Database.
3. Beacon.Store processes
Shop configuration and
triggers available Actions
via Message Dispatcher.
INFRASTRUCUTRE
BEACON
S T O R E
DATA
BASE
BEACON.CONFIG
BEACON.CONFIG
MESSAGE
DISPATCHER
CUSTOMER
1
3

19. INSIGHT STORY FROM
ABOUT BEACON.STORE
CONTEXT IS KEY
BEACONS ARE A COST-EFFECTIVE, EASY WAY TO TRACK PEOPLE AS THEY COME IN STORE,AND GIVE SHOP ASSISTANTS THE
RIGHT INFORMATION TO BETTER RECOMMEND PRODUCTS THAT SHOULD HELP LEAD TO CONVERSIONS.
MOBILE - ALREADY USED BY PEOPLE AS THEY SHOP - IS A GOOD WAY TO DELIVER ADDITIONAL INFORMATION ANDVIDEO CONTENT,
SHOULD PEOPLE WANT IT.THAT’S PART OF A WIDER TREND WE’VE SEEN AT CONTAGIOUS, CALLED CONTEXTUAL INTEGRATION -
USING REAL TIME LOCATION,WEATHER AND PERSONAL DATA TO TARGET PEOPLE AT THE RIGHT TIME WITH THE RIGHT MESSAGE.
THE COLOUR-CODED SYSTEM WITH PHILIPS HUE IS NIFTY.

20. P L E A S E
WATCHC A S E M O V I E