The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.

1. Content Generation & Distribution The Seismic Shift

2. Past and Present Historically, content and journalism has been inextricably linked… …Is the future of journalism and the future of content intertwined?

3. The Significance of Journalism Journalism has performed a great service for society, and will always be needed “Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.” -Thomas Jefferson

4. One More Quote… “A journalist is a grumbler, a censurer, a giver of advice, a regent of sovereigns, a tutor of nations. Four hostile newspapers are more to be feared than a thousand bayonets.” -Napoleon Bonaparte From Heat and Light: Advice for the Next Generation of Journalists By Mike Wallace and Beth Knobel

6. Walter Cronkite: helped bring down Vietnam when he said after visiting there in 1968 that the war was unwinnable

7. Woodward and Bernstein: Watergate

9. Yet 60 Minutes did so in such a way that it made news a profitable venture in broadcast

10. And as a result, large news organizations were built out profitably

12. All media will change

13. News on demand will become the rule

14. News will become more focused and more personalized

16. Information overload will be omnipresent

17. Trusted providers will still be important

18. News will still made by people

19. Content comes from everyone, not just journalists

21. The long tail of publishing and news will cut into some organization’s ability to survive

23. But that changed with radio, then the movie newsreels, then TV and now with the Web and social media

24. Content is

25. Words

26. Music

27. Video

28. Games

29. Entertainment

30. Applications

31. Data

32. And much moreWhat Is Content?

34. Do these drastic changes affect understanding?

35. Andrew Heywood of CBS…“Research by CBS among teens and pre teens showed that even though few of them finished a single article or show about a current events topic, they snacked from enough sources to have an amazingly complete picture of the overall issues. He calls this Media Impressionism.”

39. Informal posting of news via various feeds on Facebook, Twitter, etc.

40. Central curation by “friends” as curators

42. Brands will also serve as content generators

46. The Hope “Television saved the movies. The Internet is going to save the news business.” Matt Drudge (The Drudge Report)

47. Thank You! David L. Smith Founder & CEO, Mediasmith smith@mediasmith.com Twitter: @mediadls