The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Content Generation & Distribution The Seismic Shift
Past and Present Historically, content and journalism has been inextricably linked… …Is the future of journalism and the future of content intertwined?
The Significance of Journalism Journalism has performed a great service for society, and will always be needed “Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.” -Thomas Jefferson
One More Quote… “A journalist is a grumbler, a censurer, a giver of advice, a regent of sovereigns, a tutor of nations. Four hostile newspapers are more to be feared than a thousand bayonets.” -Napoleon Bonaparte From Heat and Light: Advice for the Next Generation of Journalists By Mike Wallace and Beth Knobel
Brought on by the low or no pay factors like Demand Media, HuffPo and others
The long tail of publishing and news will cut into some organization’s ability to survive
But resources and brands providing the content matter, and always will
Some Good News
According to Reason Magazine:
Before the merger, AOL, already employed 900 journalists, or more than the L.A. Times does now Gawker Media, reportedly employs 130 people SB Nation, a sports blog network has a reported 410 paid writers
So the question is… Are there really fewer jobs in journalism or less total journalist compensation?
It used to be words on a page
But that changed with radio, then the movie newsreels, then TV and now with the Web and social media
“Research by CBS among teens and pre teens showed that even though few of them finished a single article or show about a current events topic, they snacked from enough sources to have an amazingly complete picture of the overall issues. He calls this Media Impressionism.”