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Promote Yourself Using Social Media

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Presentation I gave to the Idaho Media Professionals in Boise, Idaho. Contains information on how to promote yourself using social media networks such as Facebook, Twitter, Pinterest and more.

Presentation I gave to the Idaho Media Professionals in Boise, Idaho. Contains information on how to promote yourself using social media networks such as Facebook, Twitter, Pinterest and more.

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  • 1. Promote Yourself Using Social Media A Beginner’s Workshop Social Media and WordPress Consultant Dennis J. Smith http://www.dennisjsmith.com
  • 2. Who Am I? Dennis J. Smith Self-Published Author Public Speaker and Webinar Presenter Social Media and WordPress Trainer Winner of Top 50 Authors in Idaho Award On Facebook and Twitter since 2007
  • 3. Promote Your Business or CauseUsing Social Media – A Beginner’s Handbook Covers Pinterest, WordPress, Blogger, Facebook, Twitter, Google+, Blog Talk Radio and more! 3rd Edition on Paperback and Amazon Kindle Reviews: 4.7 Stars out of 5 “Who needs this book? Anyone that owns a business. Step into the light with this easy to understand Social Media Bible that, thankfully, doesnt weigh four pounds.” “This book has helped me define how to use Social Media beyond the simple uses I currently do, and at the same time to expand on how I can use Social Media to be more effective to Promote my Business and its events.”
  • 4. Why Social Media? Inexpensive way to promote and sell your product(s) Connect with your followers and build relationships with them Meet others in your industry or profession Groups and Fan Pages on Facebook, Google+ and LinkedIn  Search for “Screenwriters”(FB and LI)  Search for “Producers”(FB and LI)  Search for “Actors”(FB and LI) Because others are doing it! Don’t get left out! Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 5. Social Media Sites Facebook Twitter LinkedIn Google+ Pinterest WordPress YouTube Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 6. FacebookBenefits of Facebook Free – It doesn’t cost you a dime to be on Facebook Connect with other in your profession Create Custom Fan Pages Sell your product and services right from Facebook Let your followers leave reviews Let others discuss your work Build a relationship with your customers Share videos and other promo materials with others Announce your next project or product to your followers first Facebook Ads – Target your audience, over 955 million users on Facebook! Users spend an average of 405 min. a month on Facebook Everyone and your dog is on Facebook! Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 7. Facebook Profile and Fan Page
  • 8. Facebook Custom Fan Page Link to your website Sell Your product or services right from Facebook Display your blog in Facebook Display Twitter streams, WordPress, & other social media feeds Run Facebook approved contests and sweepstakes Show Videos, slide shows Add Google+ Stream Show Pinterest Pinboards Show Scribd PDF’s
  • 9. Facebook Custom Fan Page
  • 10. TwitterBenefits of Twitter Promote your product or services in 140 characters or less Follow other in the same industry Connect with others in your industry or with those who have the same likes as you. Promote your upcoming events Share your knowledge with others Send out links where to purchase of your product 500+ million users Users spend about 89 min. on average Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 11. LinkedInWhy use LinkedIn? Connect with other in your industry Various groups on LinkedIn Connect with others in your area of interest LinkedIn Ads to promote your product or services 150 million users as of Feb. 2012 Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 12. Google+Why use Google+? Brand new! Just over 1-yr since launch of Google+ It’s ran by the world’s largest search engine company Google+ Hangouts with other in your profession via video chat More control over who you share information with using Circles Use search specific topics others are talking about 100 million active usersThings to keep in mind with Google+: No Ads Not as many users as Facebook, Twitter Have to learn how Google+ works Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 13. Google+ ProfilePromote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 14. Why use Pinterest? Brand new and Hot! Pinterest saw +4377 percent growth between May 2011 and May 2012 Driving lots of traffic to websites Pinterest is Visual – Users “Pin” items to a board(s) that looks like a checkerboard of photos. Pin your YouTube video to drive traffic to your videos Easy to learnPinterest Articles and Information http://pinterest.com/dennisjsmith/pinterest-articles-and- information/ Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 15. PinterestPromote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 16. WordPressWhy use WordPress? Inexpensive website solution. Can be less than $5 dollars a month! Your own domain name I.E. http://www.dennisjsmith.com Great way to promote your products and services Easier to set-up and maintain than a standard website Optimizes well with Google to get better search results Sell your product and services from your website without expensive shopping cart software Set-up newsletter to maintain contact with your customers and notify then when you have a new products or events. Blog post can automatically post to Facebook, Twitter, LinkedIn and many other social media sites. Over 57 million sites are using WordPress around the world! Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 17. WordPress SitePromote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 18. YouTubeWhy YouTube? Video ranks high in Google Searches Create video book trailers Create How-To videos Great way to promote your product Videos can be shared to Facebook, Twitter, Google+ and other social media sitesTools Any Video Camera or Flip Cam Windows Live Movie Maker – From Microsoft or any other video editing software will do. Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 19. Promote Your Book WithVideo Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 20. Social Media Tips Post on a regular schedule (1-3 times a day) depending on type of page. Post during peak times  Best time to post is 1pm to 4pm ET on FB according to Bit.ly. Facebook traffic fades after 4pm.  Best time to post is 1pm to 3pm ET on Twitter Monday through Thursday and avoid after 8pm or after 3pm on Fridays.  Wednesday at 3pm ET is peak posting time on Facebook Post relevant information Post photos and video to get the most likes! Comment as your Fan Page when possible Share! Share! Share! Encourage others to Share! Respond to your fans Be genuine and be yourself! Don’t use all CAP! IT’S LIKE SHOUTING! Don’t make spelling or grammar errors Have fun with it! Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 21. Resources GreenHostUSA.com – WordPress Hosting Problogger.net – Blogging resources Copyblogger.com – Online marketing advice MariSmith.com – Social Media Expert DennisJSmith.com – Social Media News, Advice and Information SocialMediaExaminer.com – Social Media News Mashable.com/social-media – Social Media News Google and Bing – Search Engines Scribd.com – Share and Sell PDF’s http://www.chrisbrogan.com/author-social-media Article with advice for self-published authors Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 22. Reminders Keep same look and feel across all platforms Keep your website content fresh – Google likes this Use social media management tools like HootSuite, RSS feeds sparingly or not at all Monitor your pages for comments and respond Check your Facebook Insights (Fan Page Statistics) under Page Admin Keep up on social media. It’s always changing! Promote Your Business or Cause Using Social Media – A Beginner’s Handbook www.dennisjsmith.com
  • 23. Promote Your Business or Cause Using Social MediaAvailable on Paperback and Kindle via CreateSpace.com and Amazon.com
  • 24. Services Offered Custom Facebook Fan Page Starting at $147 WordPress Website Set-Up Starting at $297 Facebook and Social Media Online Tutoring Kindle and Nook Book Conversion Services Social Media Consulting Website Hosting Public Speaking Webinars www.dennisjsmith.com/webinar
  • 25. Contact Dennis dennisjsmith.com greenhostusa.com djsmith@ignitehost.net Find Dennis and up-to-date information on Facebook at: http://www.facebook.com/SocialMediaBook http://www.facebook.com/socialmediawriter Twitter @socialmediadjs LinkedIn http://in.dennisjsmith.com Website and Blog http://www.dennisjsmith.com Pinterest http://pinterest.com/dennisjsmith YouTube http://www.youtube.com/djsmithidaho
  • 26. Thank You!© 2012 Dennis J. SmithSlides, PDF or any other training material may not be distributed without written or electronic permission of Dennis J. Smith .

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