Mobile advertising is consisted of ads that appear on mobile devices like smartphones, tablets, eReaders and other gadgets. Phone advertising has different forms, styles, web sites, and platforms.

1. How Mobile Advertising in Western Australia Works?
Mobile advertising in Western Australia is very
important for local businesses in order promote their
products and services.
All businesses need a mobile marketing strategy. Why?
Latest statistics revealed that more than 4.5 million 3G
smartphones were in used in Australia. This is really
worth targeting as this will allow businesses to reach
more potential consumers.
There are a lot of people that who glued to their
smartphones. This is backed up by reports stating that
40 percent of internet time is spent on mobile devices. Thus, this means that mobile devices play a
big role in advertising.
Mobile advertising is consisted of ads that appear on mobile devices like smartphones, tablets,
eReaders and other gadgets. Phone advertising has different forms, styles, web sites, and platforms.
In order for mobile advertising to work, there are different types of mobile ads that business
owners can explore to proliferate the word about their stores or businesses. The type of mobile ads
that one should use depends on the industry, target audience, and budget.
 App-based mobile advertising: This is the form of advertising that involves mobile apps as
statistics reveal that 80 percent of the time spent using the mobile device was spent in apps.
There is no need to make an app where you can post your ad as it will be handled by services
like Google AdMob help advertisers create mobile ads that appear within third-party mobile
apps.
 Social media: Another way to do phone advertising to promote one’s business is through the
aid of social media. For example, Facebook allows advertisers to create ads that are
integrated into Facebook’s mobile app. Facebook also have the Promoted Post ads that
posts the ads on the news feed of the users.
 In-game mobile advertising: In this form advertising, mobile ads appear within mobile games as it
is found out that a lot of people playing games in their mobile devices. In-game apps appear
as banner ads or full-image ads that appear on the screen. As 80% of mobile device time in
spent on apps and game apps eat up most of this time.
 QR codes: One of the new versions of mobile advertising is through QR codes, which users
will have to scan and they will be directed to a web page that the QR code is attached to.
One of the qualities of QR codes is it is clouded with mystery thinking what behind the
code, which attracts some mobile phone users. Moreover, this way is easier than searching
for the web site of a particular business.

2.  Location-based marketing: Location-based mobile ads are deemed as one of the most effective
form of advertising for businesses who wish to gain more clients from a particular area. This
is best form of mobile advertising in Western Australia for those businesses targeting people
on a specific location.
 Mobile search ads: This type of phone advertising is a basic Google search ads built for
mobile devices and is often added as an extra add-on extension and included click-to-call or
maps features.
 Mobile image ads: This type of ad uses images, photos or pictures to that appear on mobile
devices since a lot of people are visual and have short attention span that tend to skim
through mobile pages.
 SMS: One of the old yet effective forms of mobile advertising in Western Australia is
though SMS marketing that enables businesses to send a text message to promote products
and services. Carriers offer this type of services. However, there are creative ways to do this
like chain text messages or sending promo codes to capture the interest of users.