What do clients really want from an agency?


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Have you worked in advertising agency or digital agency? Thinking day and night why is you client not happy? The presentation tries to put the basic essentials of what a clients needs from a agency and how you can put a smile in the face of your client. Based on a article from Agency Management Round Table.

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What do clients really want from an agency?

  2. 2. Can I say something. I’m the type of person if you ask me a question and I don’tknow the answer I’m going to tell you I don’t know but I bet you what I know howto find the answer and I will find the answer. – Will Smith (The Pursuit of Happyness) .
  3. 3. Clients want you to care as much about their business as they do. All clients, big or1 small, want to be your favourite and the one you’re always thinking about.
  4. 4. Lieutenant Dan got me invested in some kind of fruit company. So then I got acall from him, saying we dont have to worry about money no more. And I said,thats good! One less thing. - Tom Hanks (Forrest Gump )
  5. 5. Dont be penny wise and pound foolish. Do what is2 in the best interest of the client even if it means spending less.
  6. 6. All right, Ill tell you why you dont have your ten million dollars. Rightnow, you are a pay check player. You play with your head, not yourheart. . - Tom Cruise (Jerry Maguire )
  7. 7. Proactively bring them ideas, listen intelligently, ask insightful questions, push back3 when you think the client is wrong and help drive the business towards achieving its goals.
  8. 8. Lucius Malfoy: Well... let us hope that Mr. Potter will always be around to save the day.Harry: Dont worry. I will be. - Daniel Radcliffe (Harry Potter)
  9. 9. Clients want their agencies to be accessible 24 x 7. It may be unpopular to say/admit — but clients4 expect their agency staff to check email and voicemail at night and on the weekends.
  10. 10. Everything is the devil to you, Mama! Well, I like school, and I like football!And Im gonna keep doin them both because they make me feel good! - Adam Sandler (Waterboy)
  11. 11. Like co-workers, an agency and client can get into a productive rhythm together after they’ve worked5 side by side for a while. They love it when their account team stays intact.
  12. 12. They said I was a valued customer. Now they send me hate mail. - Isla Fisher (Confessions of a Shopaholic)
  13. 13. The agency has to help the client in spending every dollar wisely. It’s about having a big picture6 vision so that all of the money/efforts are pulling in the same direction.
  14. 14. If theres something wrong, those who have the ability totake action have the responsibility to take action. - Nicolas Cage (National Treasure)
  15. 15. Clients need their agency to do what they say they’re going to do. That means bringing projects7 in on time and on budget. It means owning a problem until it gets resolved.
  16. 16. Listen to me, Im gonna tell you something. I know some sickpeople in my life, this guy is the craziest, wildest *astard I ever metin my life! - Bryan Callen (The Hangover)
  17. 17. Work hard, party harder. We are all working toward a common goal and every time we inch closer to8 achieving that goal, it’s important to pat each other on the back. A little appreciation can go a long way.
  18. 18. Developed and designed by DigitalUncovered.com Based on an article from Agency Management Round TableAll pictures are the property and copyright of their respective owners.
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