Codename 'Digital Pigeon' is a business model that allows independent content creators to monetize their digital products through SMS micropayments. It provides high-value advertising targeting to advertisers. The business partners with telecom companies to enable billing via SMS and a hosting company to support its data infrastructure. It finds and contracts advertisers and markets to appropriate content creators. The target customers are content creators like musicians and artists. Content is distributed to consumers for free via SMS and email, with advertising fees generating revenue.

1. Codename ‘Digital Pigeon’ – Business Model CORE CAPABILITIES PARTNER NETWORK VALUE CONFIGURATION VALUE PROPOSITION CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL COST STRUCTURE REVENUE STREAMS allowing independednt content owners and creators to monetise their digital product through SMS micropayments providing advertisers with high value advert targeting telecoms company that enables us to bill via SMS hosting company to support our data infrastructure finding and contracting advertisers marketing to appropriate content creators FREE, 100% RETURN advert –supported promotion and distribution of digital image, audio, catalogue, slideshow and text content for content owners via SMS and email high value advert targeting on a CPC basis without upfront fees with premium targeting and support options Content owners such as musicians, artists, cartoonists, independent traders (catalogues), writers – any content owner with a customer or fanbase to whom content may be offered. casual-cost content and relevant advertising via SMS and email, with scope for special offers and exclusives ADVERTISING FEES Infrastructure Offer Primary Customer Sales Force Facilitating content creators marketing to THEIR customers Hosted account, provision of ordering mechanism, newsletter and content promotion support Marketing Hosting overheads SMS overheads Finance TARGET CUSTOMER DISTRIBUTION CHANNEL content consumer Secondary Customer Customers order content on the internet, delivered (and charged) to mobile phone and then to email CUSTOMER RELATIONSHIP social network site, personal or business website, blog etc. COST STRUCTURE REVENUE STREAMS content downloads No cost advertisers Custom online application inserted into content providers website Creating software for content acquisition, conversion and delivery Creating software for advert targeting