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  1. 1. BREANNA WESTON BREANNA@DIGITALNATIVESCOACH.COM (503) 567-8402 LinkedIn for the Workplace Day 1
  2. 2. “It’s not what you know, but who you know.”
  3. 3. 7 Tips for Networking ● Resist the urge to arrive late ● Ask easy questions ● Ditch the sales pitch ● Share your passion ● Smile ● Don’t hijack the conversation ● Remember to follow up ●
  4. 4. Personal
  5. 5. Register for an Account ● LinkedIn ● Account types ● Fill in your Profile ○ More likely to receive opportunities. ○ Websites ○ Twitter ○ Public Profile ○ Add Sections ● Recommendations
  6. 6. Connections ● 50 connections makes your profile complete ● Identifies by degree of separation ● Find by ○ Search ○ Import ○ Suggestions
  7. 7. Groups ● To join groups ○ Find Groups ○ Create a Group ● Layout
  8. 8. Jobs ● Find Jobs ● Post Jobs
  9. 9. Inbox
  10. 10. Companies ● Follow ● Create
  11. 11. Company
  12. 12. Add a Company ● Verify ● Admin Tools ● Overview ● Careers ● Products and Services ● Follower and Page Statistics
  13. 13. Advertising ● How do I get started? ○ All you need is a LinkedIn Account and a credit card to get started: ○ Create an ad – write your ad in minutes using a LinkedIn account ○ Select a target audience – determine which LinkedIn members should see your ad ○ Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions ○ Your ad will be reviewed by a member of our customer support team, usually within 24 hours. If your ad meets our guidelines and is approved, it will become active on the website.
  14. 14. Advertising ● How will my ads look? ● Ads consists of these elements: ○ Headline (up to 25 characters of text) ○ Description (up to 75 characters of text) ○ From: (your name or any company) ○ Image: (50x50 pixel image) ○ URL (website people visit once they click on your ad) ● A text-only version of the ad may be shown in locations such as the top of the home page. For tips on how to create effective ads, review our Best Practices.
  15. 15. Advertising ● How much does it cost? ○ Controlling your costs You control how much you spend each day by selecting a bid and setting a daily budget, which represents the most that you’re willing to spend each day. You can set your budget as low as $10 or as high as $1,000 or more. You can start and pause your ads at any time. ○ Pay per click (CPC) or per 1,000 impressions (CPM) There are two options for how to pay for your ads: Pay per Click (CPC) and Pay per 1,000 Impressions (CPM). Most people choose CPC, which means that you pay when someone clicks on your ad. This payment method allows you to specify a bid – the maximum amount you’re willing to pay for each click (for example, $3.00 per click). ○ Each click will cost between $2.00 (the minimum cost per click) and your bid.
  16. 16. FOR THURSDAY: OTHER BUSINESS TOOLS Work on your Personal or Company LinkedIn Account