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Why building an organization is not a piece of cake


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Acquisition - Retention - Farewell

Published in: Recruiting & HR
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Why building an organization is not a piece of cake

  1. 1. Why building an organization is not a piece of cake?
  2. 2. Hello! I am Ola HR Marketing Manager @netguru Employer Branding Consultant You can find me at: @olapsz
  3. 3. RetentionAcquisition Farewell Today we’ll talk about:
  4. 4. 1. Acquisition How to make your team bigger?
  5. 5. “ The executives (...) they first got the right people on the bus (and the wrong people off the bus) and then figured out where to drive it. Jim Collins, “Good to Great”
  6. 6. ● Start with “why” ○ Why do you want to make your team bigger? ○ What you can achive? ■ Be more productive ■ Move your company forward ■ Don’t lose your vision and goals Let’s start with some questions:
  7. 7. ● Who should join your team? ○ Define who is necessary ○ Define who is unnecessary ○ Divide it into steps - don’t hire at once ○ “Fire fast, hire slow” Let’s start with some questions:
  8. 8. ● Present your company values ○ What is your unfair adventage? ○ Why someone should join your team? ● Talk about your company culture ○ Present your product ○ Show your team ○ Let others know about your success (even these small ones) Methods
  9. 9. ● Do inbound marketing ○ use LinkedIn/Golden Line/ StackOverflow ○ social media ○ blog, blog, blog! ● Be available offline ○ tech events, job fairs, ○ give talks, be present ○ share you knowledge Methods
  10. 10. ● Invest in company branding ■ Does your business need it? ■ It’s a long-term investment ■ Be consistent with your goals and values ■ Build the trust Methods
  11. 11. ● Benefits ■ Money is important, but not the most important ■ People with passion need constant motivation ■ Small team - huge opportunity: ● be who you want to be ● no ceiling effect ● everyone learns from experience Methods
  12. 12. Methods ● Your website matters ○ Design the career tab in a friendly way ○ Inform about you values ● Win Candidate Experience ○ Be fair and respectful ○ Respone quickly ○ Provide feedback
  13. 13. 2. Retention How to make your team stable?
  14. 14. “ Talented people who continue to develop skills and increase their value to your organization and to your customers are your most important resource. Tom O'Leary
  15. 15. ● Implement the company values ○ The more fair the rules are, the easier to cope with them ○ Don’t forget about raises, contracts and other documents ● Involve employees in important decision making ● Organize one-on-one evaluation meetings ○ Always be prepared for the meeting How to make your team stable?
  16. 16. ● Don’t be the “founders only” ○ 98% for business, but there are still 2% for other stuff ○ Help them to maintain good work-life balance ○ Create a community ■ Events, meetings, offline parties How to make your team stable?
  17. 17. ● Give feedback ○ And ask for feedback to you and the company ■ Create a space for coming up with ideas ○ Trello can be helpful here ■ Never give unfulfilled promises How to make your team stable?
  18. 18. 3. Farewell How to say goodbye?
  19. 19. How to say goodbye? ■ Prepare a retrospective ■ Organize one-on-one meetings, exit interviews ■ Get feedback ■ Try to keep it positive
  20. 20. Let’s review the main ideas Be Quick Forget About a Huge Budget Cultivate Company Values Always Be Learing Move Fast, Break Things Personal & Company Branding Are Important
  21. 21. Thanks! Any questions? You can find me at: @olapsz