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Conversion Rate Optimierung (CRO) im E-Commerce

by Wolfram Latschar on Jul 24, 2010

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Business & Mgmt

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optimierung conversion ecommerce rate cro

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Conversion Rate Optimierung (CRO) im E-Commerce — Presentation Transcript

CONVERSION – RATE – OPTIMIERUNG CONVERSION FUNNEL KPI Tools Zielkunden • Demografie, Psychografie Segmente und Verhalten • Sales und Costs je • Seitenstruktur / Lesbarkeit Marketing Ad Impression Channels • Sales und Costs je • Landing Page Online Unique Visitors Optimierung, UX Shop • Sales und Costs je • Benchmarking und Best Warenkorb Shopping Cart Entry Practices • Customer Lifetime Value / • TCO, Lebenszyklus- Kunden Customer Lifetime Costs Konzept