This is a rough sketch of a model to explain the few dimensions you have to care about in an (emerging) Enterprise 2.0

1. The Enterprise 2.0
Continuum
Michael Hafner, phomek Medienbüro
Donnerstag, 13. Oktober 11

2. 2.0:
Who is in charge?
• we‘re not working on just one thing.
• it‘s neither an IT, a communications or an HR-
thing alone.
• we handle a fourdimensional space
Donnerstag, 13. Oktober 11

3. Content
Networks
Doing Things
Infrastructure
Donnerstag, 13. Oktober 11

4. This is a model
• its not a theory
• it‘s not wisdom (yet)
• it visualizes some guidance: what do you have to
care about as a 2.0 agent
Donnerstag, 13. Oktober 11

5. Content
Networks
Doing Things
0 Blogs
0Wiki, Collab
0 Comments
0 Single Sign On
0 Ratings
Infrastructure
Donnerstag, 13. Oktober 11

6. Content
0 Pilots 0 Videomessages Networks
0 specific Blogs
Doing Things
Infrastructure
Donnerstag, 13. Oktober 11

7. Move to the upper
right corner.
• doing things and creating infrastructure is a lot of
work - but that‘s the easy part.
• managing content in a content strategy and
activating (engaging, enchanting, - whatever)
networks) is the far more difficult part.
• That‘s where things start to live. This is the fun
zone, that some consider as dangerous...
Donnerstag, 13. Oktober 11

8. Content
support
Businessprocesses
Networks
Doing Things
0 Blogs
0Wiki, Collab
0 Comments
0 Single Sign On
0 Ratings
Infrastructure
Donnerstag, 13. Oktober 11

9. Content cultural change,
efficiency, creativity
support
Businessprocesses
0 Pilots 0 Videomessages Networks
0 specific Blogs
Doing Things
0 Blogs
0Wiki, Collab
0 Comments
0 Single Sign On
0 Ratings
Infrastructure
Donnerstag, 13. Oktober 11

10. Content cultural change,
0 Virals
efficiency, Workflows
0 creativity
0 the way of work
support
Businessprocesses
0 Pilots 0 Videomessages Networks
0 specific Blogs
Doing Things
0 Blogs
0Wiki, Collab
0 Comments
0 Single Sign On
0 Ratings
Infrastructure
Donnerstag, 13. Oktober 11

11. You will never be
there.
• there is no good or bad
• we need all four dimensions to get things going...
• it‘s a moving target (thank god...)
Donnerstag, 13. Oktober 11

12. A word on the donkey:
Everybody has an idea
about donkeys. You think of
it, and you think something.
But have you ever met one?
Doesn‘t matter. The donkey
always works.
Donnerstag, 13. Oktober 11