MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Gavin Mc Ardle
1. English To Go Ltd
www.English-To-Go.com
www.SelfAccess.com
www.InstantWorkbook.com
www.MigrantEnglish.com
Poland
2. Products
Instant Lessons Online Courses
Weekly Warmers Blended Courses
Anna Grammar Co-Branded Sites
Max Vocab World’s Largest Lesson
Peru
3. Virtual Company
• English To Go Ltd started as a virtual company - no office - no storefront
• English-To-Go.com site was the storefront and office
• Virtual publisher / e-publisher – online delivery of published material
• Two publishing models
- printed material delivered through English-To-Go.com
- interactive digital material through SelfAccess.com
Malaysia
4. Online Business Model
Global market – no restrictions
Required:
international distribution of materials
international payment processes
international marketing efforts
international sales efforts and processes
Uruguay Austria Italy
5. International Distribution of Materials
IP control difficult Universality of sites very tricky
Materials can be delivered in Access for paying customers
individualized and controlled creates security issues
way
Instant global publishing
Mexico
6. International Payment Processes
Cost of sale creates issues for Subscription model
small payments
Invoiced sales
Complexity of payment steps
Individual sales - TT, PayPal,
Issues of trust WorldPay, cash, bank draft,
personal cheque, cash, credit
Exchange rate issues card
Ukraine
7. International Marketing Efforts
Cost in reaching niche groups PR and news
in different geographical
markets Supporting global learning
Difficulty in measuring and
analyzing marketing efforts
Complexity in timing
international marketing
Online communities
Personal connection with
customers
8. International Sales
Global cold calling Understanding the range of
different budget rules and
Reacting to ease of expressions requirements for
of interest
Institutions
Local agents Government departments
Scratch cards Always learning
Israel
10. Technical Issues
Very important Server hardware
Server hosting
Not easy to take into Server operating software
consideration simply or cheaply
Site Database
Publishing software - creating,
editing, layout, file format for Payment software
delivery
Web Site front end
Belgium
11. The Good News
Web Publishing Exciting
ePublishing Involving
Interactive Resources Interesting
Global Reach Absorbing