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Gavin Mc Ardle
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Gavin Mc Ardle

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  • 1. English To Go Ltd  www.English-To-Go.com  www.SelfAccess.com  www.InstantWorkbook.com  www.MigrantEnglish.com Poland
  • 2. Products  Instant Lessons  Online Courses  Weekly Warmers  Blended Courses  Anna Grammar  Co-Branded Sites  Max Vocab  World’s Largest Lesson Peru
  • 3. Virtual Company • English To Go Ltd started as a virtual company - no office - no storefront • English-To-Go.com site was the storefront and office • Virtual publisher / e-publisher – online delivery of published material • Two publishing models - printed material delivered through English-To-Go.com - interactive digital material through SelfAccess.com Malaysia
  • 4. Online Business Model  Global market – no restrictions Required:  international distribution of materials  international payment processes  international marketing efforts  international sales efforts and processes Uruguay Austria Italy
  • 5. International Distribution of Materials  IP control difficult  Universality of sites very tricky  Materials can be delivered in  Access for paying customers individualized and controlled creates security issues way  Instant global publishing Mexico
  • 6. International Payment Processes  Cost of sale creates issues for  Subscription model small payments  Invoiced sales  Complexity of payment steps  Individual sales - TT, PayPal,  Issues of trust WorldPay, cash, bank draft, personal cheque, cash, credit  Exchange rate issues card Ukraine
  • 7. International Marketing Efforts  Cost in reaching niche groups  PR and news in different geographical markets  Supporting global learning  Difficulty in measuring and analyzing marketing efforts  Complexity in timing international marketing  Online communities  Personal connection with customers
  • 8. International Sales  Global cold calling  Understanding the range of different budget rules and  Reacting to ease of expressions requirements for of interest  Institutions  Local agents  Government departments  Scratch cards  Always learning Israel
  • 9. IP Protection  Attitudes  Ignorance  Rules  Inertia  Opportunity  Cutting your losses Russia
  • 10. Technical Issues  Very important  Server hardware Server hosting  Not easy to take into Server operating software consideration simply or cheaply  Site Database  Publishing software - creating, editing, layout, file format for  Payment software delivery  Web Site front end Belgium
  • 11. The Good News  Web Publishing  Exciting  ePublishing  Involving  Interactive Resources  Interesting  Global Reach  Absorbing

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