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Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
Gavin Mc Ardle
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Gavin Mc Ardle

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  • 1. English To Go Ltd  www.English-To-Go.com  www.SelfAccess.com  www.InstantWorkbook.com  www.MigrantEnglish.com Poland
  • 2. Products  Instant Lessons  Online Courses  Weekly Warmers  Blended Courses  Anna Grammar  Co-Branded Sites  Max Vocab  World’s Largest Lesson Peru
  • 3. Virtual Company • English To Go Ltd started as a virtual company - no office - no storefront • English-To-Go.com site was the storefront and office • Virtual publisher / e-publisher – online delivery of published material • Two publishing models - printed material delivered through English-To-Go.com - interactive digital material through SelfAccess.com Malaysia
  • 4. Online Business Model  Global market – no restrictions Required:  international distribution of materials  international payment processes  international marketing efforts  international sales efforts and processes Uruguay Austria Italy
  • 5. International Distribution of Materials  IP control difficult  Universality of sites very tricky  Materials can be delivered in  Access for paying customers individualized and controlled creates security issues way  Instant global publishing Mexico
  • 6. International Payment Processes  Cost of sale creates issues for  Subscription model small payments  Invoiced sales  Complexity of payment steps  Individual sales - TT, PayPal,  Issues of trust WorldPay, cash, bank draft, personal cheque, cash, credit  Exchange rate issues card Ukraine
  • 7. International Marketing Efforts  Cost in reaching niche groups  PR and news in different geographical markets  Supporting global learning  Difficulty in measuring and analyzing marketing efforts  Complexity in timing international marketing  Online communities  Personal connection with customers
  • 8. International Sales  Global cold calling  Understanding the range of different budget rules and  Reacting to ease of expressions requirements for of interest  Institutions  Local agents  Government departments  Scratch cards  Always learning Israel
  • 9. IP Protection  Attitudes  Ignorance  Rules  Inertia  Opportunity  Cutting your losses Russia
  • 10. Technical Issues  Very important  Server hardware Server hosting  Not easy to take into Server operating software consideration simply or cheaply  Site Database  Publishing software - creating, editing, layout, file format for  Payment software delivery  Web Site front end Belgium
  • 11. The Good News  Web Publishing  Exciting  ePublishing  Involving  Interactive Resources  Interesting  Global Reach  Absorbing

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