Online Video Marketing Trends and Stats -- How online video is changing social media and search optimization (VSEO)

YOU AND YOUR AUDIENCE – HOW ONLINE VIDEO IS CHANGING THE SOCIAL AND SEARCH OPTIMIZATION LANDSCAPE

New Face of Customer Engagement
Vidaroo is a video technology company that provides a proprietary video delivery platform for online video and social content syndication across the web and on other platforms.
Vidaroo’s interactive network reaches over 10 Million visitors across highly targeted and trafficked lifestyle and entertainment websites.
Gen2Media’s award winning production team has created content for the most recognizable brands and celebrities.

Key Drivers
Search
Social Technology
Online Video
TOP 3 WEB DESTINATIONS
Google
Facebook
YouTube
Online Video Growth Continues at an Explosive Rate

A Shift in Media Consumption
Median Broadcast TV Viewer Age -- 51(2009 TV Season Median Age )
CBS: 55 (with DVR factored in: 54)
ABC: 51 (with DVR factored in: 50)
NBC: 49 (with DVR factored in: 47)
Fox: 46 (with DVR factored in: 44)
The CW: 34 (with DVR factored in: 33)
Internet TV to Surpass Broadcast by 2020
-Magna Global
The Diffusion Group

A Shift in Media Consumption
Early Days of TV
NBC
CBS
ABC
Today
86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos
83.5% (178 Million) of Total US Internet Audience (April) – 30.3 Billion videos
Cisco predicts that by 2013 90% of all Web traffic will be generated by video

Why Online Video?
Faster
Cheaper
Easier
Social Media
Information
Online Shopping
Entertainment
Pew Research Center – Online Pursuits

How Video is Driving Social Media
Engagement
Relationship Building
Product Exploration

How Video is Driving Search
90% of online sessions begin with a search.
81% of users find web sites they were looking for through search engines.
Search engines average 300-500 million searches per day.
95% of users don’t go beyond the first 3 pages
According to Forester Research Video SEO is 53 times more likely to drive a first page search result than traditional SEO.
According to Comscore, 44% of universal search results on Google featured video (1/08)

Video – Marketer’s Jackpot
Fierce competition
SEM
VSEO

What they Say with their Wallets!
A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching

Photobook

conclusions
The opportunity is still young. Get in on the action now.
Make it fun and easy to deliver video. Invest in a professional online video application. Do NOT try DIY.
Video is now an integral part of the online experience. Every company should consider a video strategy in its overall marketing plan.

get started with video today
For more on using online video to achieve your business objectives please
See me after the presentation
Contact me directly at (321) 293-3401
Visit us online at Vidaroo.com
Reach Out linkedin/maryspio2
twitter.com/maryspio

Online Video Marketing Trends and Stats -- How online video is changing social media and search optimization (VSEO)

by Mary Spio on Jun 24, 2010

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Online Video Marketing Trends and Stats -- How online video is changing social media and search optimization (VSEO) — Presentation Transcript

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