Today video is now an integral part of the online experience. According to Comscore 86. 3 % (173 Million) of Total U.S. Internet Audience viewed 32.4 Billion videos in January alone. Every company should consider a video strategy in its overall marketing plan. How do you grab the attention of your customers and provide them with the value that builds loyalty and brand bond? A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result Cisco predicts that by 2013 90% of all Web traffic will be generated by video. Comscore estimates that companies using online video see sales lifts between 20 – 40% The opportunity to drive business advantage using online video is still young. Get in on the action now. Make it fun and easy to deliver video. Invest in a professional online video application.