YOU AND YOUR AUDIENCE – HOW ONLINE VIDEO IS CHANGING THE SOCIAL AND SEARCH OPTIMIZATION LANDSCAPE<br />
New Face of Customer Engagement<br /><ul><li>Vidaroo is a video technology company that provides a proprietary video deliv...
Vidaroo’s interactive network  reaches over 10 Million visitors across highly targeted and trafficked lifestyle and entert...
Gen2Media’s  award winning production team has created content for the most recognizable brands and celebrities. </li></li...
A Shift in Media Consumption<br />Median Broadcast TV Viewer Age  -- 51(2009 TV Season Median Age )<br />CBS: 55 (with DVR...
A Shift in Media Consumption<br />Early Days of TV <br />NBC<br />CBS<br />ABC<br />Today<br />86. 3 % (173 Million) of To...
Why Online Video?<br />Faster<br />Cheaper<br />Easier<br />Social Media<br />Information <br />Online Shopping<br />Enter...
How Video is Driving Social Media<br />Engagement<br />Relationship Building<br />Product Exploration<br />
How Video is Driving Search <br />90% of online sessions begin with a search.<br />81% of users find web sites they were l...
Video – Marketer’s Jackpot<br />Fierce competition<br />SEM<br />VSEO<br />
What they Say with their Wallets!<br /><ul><li>A Kelsey Group study found  55% of people who view a video visit the compan...
conclusions<br />The opportunity is still young. Get in on the action now.<br />Make it fun and easy to deliver video. Inv...
get started with video  today <br />For more on using online video to achieve your business objectives please <br />See me...
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Online Video Marketing Trends and Stats -- How online video is changing social media and search optimization (VSEO)

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Today video is now an integral part of the online experience. According to Comscore 86. 3 % (173 Million) of Total U.S. Internet Audience viewed 32.4 Billion videos in January alone. Every company should consider a video strategy in its overall marketing plan.
How do you grab the attention of your customers and provide them with the value that builds loyalty and brand bond?
 A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result
 Cisco predicts that by 2013 90% of all Web traffic will be generated by video. Comscore estimates that companies using online video see sales lifts between 20 – 40%
The opportunity to drive business advantage using online video is still young. Get in on the action now. Make it fun and easy to deliver video. Invest in a professional online video application.

Published in: Business, Technology

Online Video Marketing Trends and Stats -- How online video is changing social media and search optimization (VSEO)

  1. 1. YOU AND YOUR AUDIENCE – HOW ONLINE VIDEO IS CHANGING THE SOCIAL AND SEARCH OPTIMIZATION LANDSCAPE<br />
  2. 2. New Face of Customer Engagement<br /><ul><li>Vidaroo is a video technology company that provides a proprietary video delivery platform for online video and social content syndication across the web and on other platforms.
  3. 3. Vidaroo’s interactive network reaches over 10 Million visitors across highly targeted and trafficked lifestyle and entertainment websites.
  4. 4. Gen2Media’s award winning production team has created content for the most recognizable brands and celebrities. </li></li></ul><li>Key Drivers<br />Search<br />Social Technology<br />Online Video <br />TOP 3 WEB DESTINATIONS<br />Google<br />Facebook<br />YouTube<br />Online Video Growth Continues at an Explosive Rate<br />
  5. 5. A Shift in Media Consumption<br />Median Broadcast TV Viewer Age -- 51(2009 TV Season Median Age )<br />CBS: 55 (with DVR factored in: 54)<br />ABC: 51 (with DVR factored in: 50)<br />NBC: 49 (with DVR factored in: 47)<br />Fox: 46 (with DVR factored in: 44)<br />The CW: 34 (with DVR factored in: 33)<br />Internet TV to Surpass Broadcast by 2020<br /> -Magna Global<br />The Diffusion Group <br />
  6. 6. A Shift in Media Consumption<br />Early Days of TV <br />NBC<br />CBS<br />ABC<br />Today<br />86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos<br />83.5% (178 Million) of Total US Internet Audience (April) – 30.3 Billion videos<br />Cisco predicts that by 2013 90% of all Web traffic will be generated by video<br />
  7. 7. Why Online Video?<br />Faster<br />Cheaper<br />Easier<br />Social Media<br />Information <br />Online Shopping<br />Entertainment<br />Pew Research Center – Online Pursuits<br />
  8. 8. How Video is Driving Social Media<br />Engagement<br />Relationship Building<br />Product Exploration<br />
  9. 9. How Video is Driving Search <br />90% of online sessions begin with a search.<br />81% of users find web sites they were looking for through search engines.<br />Search engines average 300-500 million searches per day.<br />95% of users don’t go beyond the first 3 pages<br />According to Forester Research Video SEO is 53 times more likely to drive a first page search result than traditional SEO.<br />According to Comscore, 44% of universal search results on Google featured video (1/08)<br />
  10. 10. Video – Marketer’s Jackpot<br />Fierce competition<br />SEM<br />VSEO<br />
  11. 11. What they Say with their Wallets!<br /><ul><li>A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching</li></li></ul><li>Photobook<br />
  12. 12.
  13. 13. conclusions<br />The opportunity is still young. Get in on the action now.<br />Make it fun and easy to deliver video. Invest in a professional online video application. Do NOT try DIY. <br />Video is now an integral part of the online experience. Every company should consider a video strategy in its overall marketing plan.<br />
  14. 14. get started with video today <br />For more on using online video to achieve your business objectives please <br />See me after the presentation<br />Contact me directly at (321) 293-3401<br />Visit us online at Vidaroo.com<br />Reach Out linkedin/maryspio2<br />twitter.com/maryspio<br />

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