Your SlideShare is downloading. ×
0
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Case Study: Using Social Media to Create Community Movements
Upcoming SlideShare
Loading in...5
×

Case Study: Using Social Media to Create Community Movements

895

Published on

Hunger on the streets of New York City is not a new issue. How do you take an established message and inspire new interest around it? Saatchi & Saatchi Wellness used social and digital to raise awareness, incite action and advocate change for Crossroads Community Services at St. Bart's, a NYC-based nonprofit that provides food, shelter, and support to help hungry and homeless New Yorkers break out of the cycle of poverty. This case study on the Saatchi & Saatchi Wellness' marketing campaign for Crossroads will show how the agency took award-winning artists, innovative creative, digital and social channels and community action groups to create a movement -- and made it go viral around the globe.

Published in: Marketing
1 Comment
0 Likes
Statistics
Notes
  • I'm looking forward to an update of this file as I found it to be incredibly helpful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
895
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×