UX design is more than a way to make products that suck into products that don’t suck. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too.
2. THE NEW
EXPECTATION
The world has reached a level
of technological maturity where
functional just isn’t good enough.
And simple and intuitive is
the price of entry.
4. WHAT’S
AT STAKE?
• CONVERSION
• ADOPTION
• ENGAGEMENT
Understand the metrics.
Create a program that
delivers performance.
5. PLAY TO WIN
Increased task productivity
High usage of new features
Creation of quality content
RESULTS IN…
Increased job performance/quality
Surfacing of expertise/collaboration
Accelerated project timelines
Fewer support calls and emails
6. SPECIFICALLY
LET’S REDUCE NAVIGATION
TIME IN HALF
Average time spent to reach
destinations (considered problem
paths) is 43.6 seconds.
Cut time in half (to 21.7 seconds)
7. CREATE
MOMENTUM
WHEN, HOW, AND WHAT YOU
CREATE ARE DESIGN OBSTACLES.
Prototype to solve these issues.
Create a tangible vision to rally
team members and create clarity
to move forward.
9. Strategy
Build a strategy for your site that:
• Defines your market and positions your brand
• Describes the audiences to be addressed
• Delineates requirements and functionality to consider
10. UX Design
Craft a prototype to help visualize the experience and
elicit feedback to work through strategic considerations
• Look at the navigation and content organization of your
website
• Look at the specific web pages of your site, showing
what and where elements appear
11. Visual Design
Visual Design brings the user interface and brand to life with
such elements as color schemes, visuals, font style, and text.
But Visual Design isn’t about making things “pretty”…
It’s about getting the job done.
12. Content
Content drives visitors to your site
Content turns prospects into leads
Look at content as utility – a way to educate your consumer
Make it social - shareable
15. We like to work with
amazing people
WE HOPE
YOU’RE NEXT
Dian Crawford, Partner
503-706-0031
dianc@tiltagency.com
Editor's Notes
People often think that [UX design] is a way to make products that suck into products that don’t suck. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too. VALUE (Content, utility, etc.)
People often think that [UX design] is a way to make products that suck into products that don’t suck. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too. VALUE (Content, utility, etc.)
ROI FOR USABILITY” … spending 10% of a projectbudget on usability should improve your conversion rate by 83%.”Study by Jakob Nielson
- With a focus on ROI, we can help you close business and build long-term relationships that bare more dollars. Whether it’s an Intranet or a marketing site, we’ve been there and understand the metrics.
Prototyping is imperative for any business because it increases the rate at which you generate good ideas and bring them to market. Where you innovate, how you innovate, and what you innovate are design challenges. When you bring visual thinking into that strategic discussion, you join a powerful tool with abstract concepts to crystallize new thought. The prototype is typically an interface drawing, wireframe, or interactive model that describes an experience, system, or service. We build these models very quickly; they're rough and not necessarily elegant, but they work. The goal is to elicit feedback that helps us work through the problem we're trying to solve. When you rapidly prototype, you're also begin to build the strategy itself. And you do so very early in the innovation cycle. This allows you to unlock one of your organization's most valuable assets: your own people's intuitions.
Content strategy "the practice of planning the content creation, delivery, and governance” and "a repeatable system that defines the entire editorial process for a website development project."
Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. It is what search engines and people are looking for. It’s what drives visitors to your site and turns prospects into leads.