7. ABOUT THE TREND:
Surprise Creating the wow factor is the main
Effect purpose of this trend by appealling
and giving a surprise effect when
staring at the objects..
Emotion
by DROOG DESIGN PEGGY wardrom
8. Surprise
Effect
Emotion
PUMA CITY transportable retail ANTENNA DESIGN NY REVERSIBLE DESTINY FROM TOKIO
10. ABOUT THE TREND:
Emotional TRYING TO BRING UP EMOTIONS AND
Design FEELINGS AND EVEN SOMETIMES WAKING
UP THE CHILD SIDE OF A PERSON IS THE
MAIN GOAL OF THIS KIND OF DESIGN.
Emotion
STEFANO GIOVANNONI
15. Emotional
Design
The flying carpet
Barcellona
Emiliana design studio
Emotion Catalan design
Due to its topography,
the flying carpet turns
into a comfortable and amusing
three.
Dimensional space to sit,
strecht and relax,
either in domestic or public
areas.
Any of its corners can be lifted
by movable wedges covered in
natural grey felt.
The carpet is available in three
colours,
two sizes and two different
wedge heights.
17. ABOUT THE TREND:
Classic recreating classics, mostly inspired
Reloaded in the 80’s, 70’s and 50’s with new
contemporary features.
Emotion
Philip Starck Ferruccio Laviani
24. Art4Sale
Emotion
ABOUT THE TREND:
TOTAL PROTOTYPE/ LIMITED MASS PRODUCTION
EXPERIMENTATION UNIQUE EDITIONS/
PIECES SMALL EDITIONS
Target: SPECIFIC Target: Mass Market
DESIGN Art4Sale ART
29. ABOUT THE TREND:
Sustainable Between feelings of emotion and
Design rationality... comes sustainable
design, a trend that has gain more
and more importance all over the
Emotion years, concerning about the future
Rationality of our planet.
DAVID GRAAS
FOSSILE STORAGE UNIT | Oulhani Garzon Sionis, Roche Bobois
37. ABOUT THE TREND:
Minimal The term "minimalist" is often applied
Design colloquially to designate anything which is
spare or stripped to its essentials. Hightly
influenced by japonese accuracy, aesthetical
Rationality purity and japonese architecture.
TOKUJIN YOSHIOKA
45. Minimal
Design
Rationality
IT looks like a big glass cube of almost ten meters on each side, totally
transparent. The visual impact is, unsettling, a hologram: the structure appears to
split himself as you look at it, and inside it seems to be nothing if not the well-
known trademark of Apple, which dominates as outstanding. The fading that is
perceived from the outside is contrasted with the solid concrete of the interior,
where the products are experienced and used. The cube actually performs the
function of entry, while the real store - 2300 square meters - is developed entirely
underground, where it is accessed by a spiral staircase in steel and glass. Here you
will find a desk with more than 13 meters, a Genius Bar, an i-Pod Bar and The Studio,
the recreation center of the store, where customers can receive direct and
personal support for their projects by Apple-trained technicians. The store offers
customers more than 100 Macs and 200 i-Pod to try before you buy, as well as the
largest assortment of accessories in the world. The staff, 300 Mac Specialists, is
presented in high numbers than any other store. Apple is open 24 hours on 24, 365
days a year.
APPLE STORE NY
47. ABOUT THE TREND:
NoFrills Can be confused to minimalism, however is a
bit different. Mainly because of its
characteristcs: DEMOCRATIC Design ; SHAPE vs
FUNCTION; LOW PRICES; ACESSIBLE and
Rationality sustainable.
IKEA
50. ABOUT MUJI:
NoFrills A SILENT BRAND, MUJI Is known for the lack of
labelling in its products, promoting a
silent astethical sense, with ecology in mind,
and products that appeal to be seducing,
Rationality democratic, convinient and cromatic talking
- outstanding.
51. NoFrills
Rationality
“Solid, genuine,
antifashion and
hardworking design”;
“Our work has always
rotated around the
appreciation of things
that are simple, hard-
wearing, and as rough
and fundamental as we
can get away with.
For too long relevance
and function have been
placed second to
fashion, while the basic
necessities of any
product, its
serviseability and
longevity, have suffered”
The time for “Utility” is
here.
Tom Dixon Tom Dixon
53. ABOUT THE TREND:
Trend-based aesthetic expressiveness in two dimensions.
SuperFlat Ultra-thin objects, surfaces that evoke the fluidity of
the digital world. The lack of depth exalts the primacy
of gesture, line, the silhouette. It is the graphic that
Rationality you object or decoration with the help of ancient
techniques (stencils, drawings, wallpaper) and new
technologies (laser).
DAVID GRAAS NEL
58. Hybrid
Rationality
Emotion
ABOUT THE TREND:
If Fusion is the place where cultures blend,
Hybrid is the place of alchemical
manipulation of materials and forms. And
'the world in which new materials amaze,
where the plastic masquerading as steel,
where the natural blend with the artificial,
where the shapes take on different
appearances of their substance (chair /
vacuum cleaner, hammock fur, cables /
jewelry ). Hybrid reveals the scientific and
technological advance that allows you to
manipulate more and more creative heritage
"genetic" of things to merge or turn. BACK TO PAST 70’S-80’S
61. Enivrance
in Paris
Hybrid "The food industry needs new shapes, new textures, new styles" said
Edouard Malbois, who heads Enivrance, the first food and drink
bureau de style in the world. "Our job is Imaginary Foods, a new
discipline situated between the real world and the world of
Rationality fantasy." Spices, Enivrance suggested, would be ideal crushed into
paper-thin leaves and sold as books with each page torn
Emotion individually.
62. Molecular cooking
The cutting edge of research on
Hybrid cooking. It is, in effect, set a
kitchen on the principles of the
scientific study of matter and
based on respect of the
Rationality molecular structure of food and
its possible transformation,
Emotion without additives and chemicals.
Through molecular cooking is in
progress. a review of traditional
cooking methods to create new
flavors and dishes from
improving dietary point of view.
For example? "You can maintain the
taste and digestibility of typical
'raw egg, making it" cook ", you
can" fry "fish in a mixture of
melted sugar, rather than the' oil,
and find that it will halve the
cooking time. Or again: you can
get an instant ice-cream, low
calorie, low sugar content and
therefore also suitable for
diabetics, freezing with liquid
nitrogen, rather than with ice.
63. FERRAN ADRIÀ
Ferran Adrià, the world
Hybrid
famous Catalan chef, has
won the adulation of food
critics and cooks by
Rationality whipping up startling
combinations of texture,
Emotion temperature and taste: bite-
size cuttlefish ravioli that
explode in a burst of
coconut and ginger, soft-
boiled quail egg with a
crispy caramel crust, a
polenta of frozen
powdered Parmesan cheese,
almond ice cream on a
swirl of garlic oil and
balsamic vinegar: a true
tale of amazing alchemical
miracles and trascendental
gastronomy.
64. FERRAN ADRIÀ + LAVAZZA =
Hybrid E’SPESSO
This collaboration has
produced E'spesso the
Rationality first coffee that you eat
Emotion and DON’T drinK along
with other coffee
products based on
highly innovative new
concepts that have been
led to the cafeteria.
testing products such
as Coffeesphere, a real
egg coffee, made with
the technique of
Sferificaciòn, developed
by the brilliant AdriÀ.
67. Trends
They work like a spira.l... at
a certain point they are
positioned at the same
moment but in different
levels and so, with
different characteristics
and features that were
influenced by certain
behaviours and macro /
micro environments.
TRENDS OH...
SWEET
TRENDS