Nestle lc1 presentation

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Diana Lim

nesle lc1 yogurt

Business

Managing Internal Growth and Nestle: The Story of LC 1 Presented by: Diana Lim

The Company ,[object Object],[object Object],[object Object],[object Object]

Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Growth Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Story of LC 1 ,[object Object],[object Object],[object Object]

The Story of LC 1 ,[object Object],[object Object],[object Object],[object Object]

Launch of LC 1 in France ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launch of LC 1 in Germany ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Strengths Weakness Strong R&D Team/ food science Late entry into market Low cost operator Positioned as too scientific Opportunities Threats Health consciousness Mature markets Introduce more health-based products in Germany Intense competition

Reflecting on the Success of LC 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nestle’s campaign for LC 1 ,[object Object],[object Object],[object Object],[object Object]

TV Spot ,[object Object],He has his spikes

TV Spot That’s the reason why I help my body with health food

TV Spot It’s good for my body’s defenses

TV Spot Nestle LC 1 for daily consumption with health plus

Print Media ,[object Object],[object Object],[object Object]

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