In this desk, I speak about the various challenges to Smart home adoption from an end consumer standpoint. I had presented this keynote at the Air Summit in Hyderabad in October 2017.

1. CHALLENGES IN
ADOPTION OF
SMART HOMES

6. ARE SMART HOMES IMPACTING
LIFESTYLE OR SIMPLY SELLING
FEATURES?

10. CONSIDER VIJAY -
VIJAY IS NOT TECH-SAVVY

11. Vijay is married,
has a daughter
and is designing his
first home, a 2BHK in
Gachibowli

12. Vijay not only wants
beautiful interiors but
also wants a fully
functional and efficient
home.

13. DISCOVERY RESEARCH EXPERIENCE ADOPTIONVALIDATION SUPPORT
How does this
work in
practice and
how do I
validate its
genuineness?
What are the
devices that
can solve my
smart home
challenges?
What brand is
best for me?
And why?
Can I
experience it in
my home or
in-store
somewhere?
How do I install
this? Is there
professional
help available?
Is there technical
support available
if something
stops working or
if I move?

14. 84 out of 100 consumers in a survey of
homeowners said they were open to doing home
automation but didn’t know where to start
*Survey of 100 urban households across major cities in India

16. INDULGENCE INSTEAD
OF INSPIRATION

17. Vijay’s Smart Home
journey is far from
being a reality
because of the
complexity of the
process

18. UNDERSTANDING INDUSTRY
CHALLENGES

19. ➜ Lack of Standardization
➜ Lack of brand loyalty in an immature market
➜ Product Development in absence of familiarity
➜ Data Monetization Business Models are missing
➜ Sales Force Capability a key challenge for OEMs
➜ Baseline problems remain to be solved:
○ Interoperability
○ Privacy
○ Security
➜ System Integrators coping up with rapid evolution
of products

20. POSSIBLE SOLUTIONS

21. CONSUMER CENTRIC
PRODUCTS THAT
INTEGRATE THE
POWER OF IOT WITH
EVERYDAY LIFESTYLE
NUANCES

22. RESKILLING ON-GROUND
WORKFORCE:
● “Lifestyle Solutions Specialists”
rather than System Integrators
● Keen sense of Lifestyle preferences
for an involved purchase
● Problem identification approach

23. END-CONSUMER CENTRICITY
TO BE BUILT INTO THE ECOSYSTEM

24. START THINKING ABOUT
THE EARLY MAJORITY

25. OPPORTUNITIES IN DISGUISE

26. SERVICE
SUBSCRIPTION

27. OPPORTUNITIES FOR KEY STAKEHOLDERS
Platforms / Ecosystems Device / Appliance Manufacturers
Opportunity to integrate core business proposition
within the device. For example, Alexa integrates
with Amazon store to allow purchases made by
voice - making it easier for consumers to buy from
their platform.
Opportunity to gain consumer behaviour insights
right within their home across the entire
ecosystem. For example, personalizing the
ad-serving experience further from search query
insights on Google Home.
Software / Apps
Opportunity to provide value added services. For example, in
case of security: cloud storage for CCTV footage recordings.
For example, In case of entertainment: Spotify premium
subscription for Spotify-enabled speakers at home.

28. THE IDEAL SMART HOME:
A LOCAL BLOCKCHAIN FOR VIJAY
SOURCE: https://www.slideshare.net/BiagioBotticelli/blockchain-for-iot-smart-home/44

29. CREATING HIGHER VALUE FROM A ONE-SHOT
PURCHASE IS A HOLY GRAIL
Using updates to continuously improve products, remind consumers of
supplies or maintenance issues, and connect to other products among
other use cases is an enticing concept to manufacturers ever in search of
higher margins and customer loyalty.
Most of today’s smart home products are at the lower edge of envisioned
capabilities, capable of storing data, responding to user commands from
smartphones, tablets and computers, and sending alerts. A few products
like Nest’s smart thermostat have entered Level II, if only at its lower edge.
More intelligence, more modeling, and more weaving of information that
can help a product execute ever-better decisions on a consumer’s behalf
are coming.
Disruption requires innovative products blended with innovations in
business models. The industry is watching the edge of the movement
forward. The companies that mesh product advancement with valuable
business models will have strong positions for a long time

30. HOW DO WE ENABLE
VIJAY’S HOME FOR THE
FUTURE

32. ➜ Create Lifestyle Solutions (Not IoT)
➜ Think Consumer Benefits (Not Features)
➜ Build for convergence
(Not closed proprietary systems)
➜ Get creative with business models
➜ Solve baseline problems by collaboration:
○ OEM
○ TMC (Technology, Media, Communications)
○ System Integrators
➜ Bring Customer within the ecosystem

33. The following quote resonates with our central purpose at Smarthome NX
"Everything begins with an idea." - Earl Nightengale

34. Helps consumers find
Expert Help
Inspires Consumers
Accelerates
Innovators & Brands
Helps consumers live better by
engaging with their homes
OUR APPROACH LEADS US TO
BUILD A PLATFORM THAT:
Brings together a fragmented
industry

35. LET’S SEE THESE FEATURES IN DETAIL
IDEAS & INSPIRATION
A content repository that
inspires users about the
benefits and application of
home technology in a
simple to understand
manner.
FIND AN EXPERT
A gateway for consumers
to directly find experts in
their area who can help
them kickstart their
Smarthome journey
GTM FEATURES
Superpowers for our
partners to help them
launch new products and
services to consumers.
Leverage our platform’s
content, audience and
data to help grow your
business.
VIRTUAL HOME PROFILES
Enabling the next
generation of home users
to get personalised
recommendations to live
better directly from our
partners.
INDUSTRY CONNECT
Industry news, interviews
and forums so that brands,
distributors and start-ups
in the Smart home industry
can cope up with the ever
evolving landscape

36. LET’S REINVENT HOMES
www.smarthomenx.com
dhaval@smarthomenx.com
+91-98201 99530