This was a presentation I made at the Location World conference on 2nd October 2018 at Conrad Centennial, Singapore. It is a perspective and some thoughts on how we can build the Smart home of the future.

1. Smart Homes. Simplified.
www.smarthomenx.com

2. Where is the Smart Home
of the Future?

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Market Size
$4 billion
Total Addressable Market
$116 billion
by 2030
Projected Market Size
ASIA
From $3.1 billion
to $116 billion
Asia smart home market will perform
significant growth in the next 5 years
Source: According to an AT Kearney report

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Better Devices &
ecosystems
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Are we getting close?

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Better Infrastructure
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Are we getting close?

7. Consider Chris & Emma

8. DINK Couple
Fast-paced Lifestyle
Pet
An extra room
Travel frequently

9. Their lifestyle
has evolved and
therefore
they need their homes to
be convenient, more
user-friendly and
Not just beautiful
Rent out my room on AirBnb securely with adequate security and
remote unlocking mechanisms
Monitor my pet remotely and feed him when I am at work.
Let me view my video library across all screens in my house
Save energy smartly
Keep my indoor environment clean and healthy
Switch on the heating by anticipating cold weather in advance
Convenience and comfort is a key priority
A constant need to be connected no matter what

10. 9 in every 10 people in a survey of homeowners
said they wanted smart home automation but
didn’t know where to start

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Discovery journey for a Smart home buyer
DISCOVERY RESEARCH EXPERIENCE ADOPTIONVALIDATION SUPPORT
How does this
work in practice
and how do I
validate its
genuineness?
What are the
devices that can
solve my smart
home challenges?
What brand is best
for me? And why?
Can I experience it
in my home or
in-store
somewhere?
How do I install
this? Is there
professional help
available?
Is there technical
support available if
something stops
working or if I
move?

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Reinvent Smart homes solutions along this journey
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The adoption process of Smart homes needs to be made simpler

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Evaluating Industry Challenges
Baseline problems:
Lack of standardization
and interoperatibility
Privacy and security
Customer centricity in
product development:
Selling solutions rather
than products is not
easy
Sales:
When consumers do not
know what product they
need, how can an
innovative product be
sold?

14. CONSUMER CENTRIC
PRODUCTS THAT
INTEGRATE THE
POWER OF IOT
WITH EVERYDAY
LIFESTYLE NUANCES

15. RESKILLING ON-GROUND
WORKFORCE:
● “Lifestyle Solutions
Specialists” rather than
System Integrators
● Keen sense of Lifestyle
preferences for an
involved purchase
● Problem identification
approach

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Start thinking about the early majority

17. OPPORTUNITIES IN DISGUISE

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Innovation in Business Models

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Platforms / Ecosystems
Device / Appliance
Manufacturers
Integrate core business proposition within the
device. For example, Alexa integrates with
Amazon store to allow purchases made by
voice - making it easier for consumers to buy
from their platform.
Gain consumer behaviour insights right within
their home across the entire ecosystem. For
example, personalizing the ad-serving
experience further from search query insights
on Google Home.
Software / Apps
Provide value added services. For example, in case of
security: cloud storage for CCTV footage recordings. For
example, In case of entertainment: Spotify premium
subscription for Spotify-enabled speakers at home.
Opportunities for key stakeholders

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Omnicommerce Approach
AWARENESS EVALUATION PURCHASE
ONLINE OFFLINE
A dire need to have an omnicommerce approach

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Collaborate rather than compete
Collaboration will bring us closer to a smarter future.
Forward and backward
integration
•Smart Cities
•App developers
•Consumer Services
Build for and around
ecosystems
•Open integrable
capabilities
•Developer friendly
Beyond the basics
•Build for Beyond just
automation
•Collaborate with Consumer
Services

22. Thank You
www.smarthomenx.com
Dhaval Doshi
Phone: +91 (982)-019-9530
Email: dhaval@smarthomenx.com