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Improving the User Experience of Your Applications
Dr. David Geerts – Research Manager – Centre for User Experience Research (IBBT / KU Leuven)
“The extent to which a product can be used by specified
      users to achieve specified goals with effectiveness,
 efficiency, and satisfaction in a specified context of use”
                                              ISO 9241-11
Peter Morville’s
UX Honeycomb
Emotional Design
(Donald Norman)
ISO 9241-210
context of use
user requirements




10 / 141
design solutions
evaluate designs
USER CENTERED DESIGN PRINCIPLES
model human processor
fitt’s law
gestalt principles
Donald
Principles
                  Norman                                     ’s
             for Transforming Difficult Tasks into Simple Ones
1. “USE BOTH KNOWLEDGE IN THE WORLD
          AND KNOWLEDGE IN THE HEAD””
2. “SIMPLIFY THE STRUCTURE OF TASKS”

1.Keep task the same, but provide
  mental aids

1.Use technology to make the
  invisible, visible

1.Automate but keep the task the
  same

2.Change the nature of the task
3. “MAKE THINGS VISIBLE:
BRIDGE THE GULFS OF EXECUTIONAND EVALUATION”
4. “GET THE MAPPINGS RIGHT”
5. “EXPLOIT THE POWER OF CONSTRAINTS,
           BOTH NATURALANDARTIFICIAL”
6. “DESIGN FOR ERROR”
7. “WHENALLELSE FAILS, STANDARDIZE…”
User Experience Myths
EVERYTHING SHOULD BE ACCESSIBLE IN 3 CLICKS
                  “When users find what they want they don't
                  complain about number of clicks”
PEOPLE WILL LEARN HOW TO USE OUR SOFTWARE
                 But not when there are better alternatives
                 available ...
DESIGN HAS TO BE ORIGINAL
        But not at the cost of becoming unusable ...
THANKS!
  @davidgeerts
Credits
http://alivepixel.deviantart.com/art/Happy-people-1-94410611

http://www.userfocus.co.uk/articles/cogwalk.html

http://www.developer.nokia.com/Resources/Library/Design_and_UX/designing-for-nokia-devices/usability-
overview/about-usability.html

http://semanticstudios.com/publications/semantics/000029.php

http://www.gamestudies.org/0501/ermi_mayra/

http://www.lessonsoffailure.com/software/user-interface-affordances/

http://www.flickr.com/photos/lordferguson/1580261051/

http://martin.kleppmann.com/2007/07/20/usability-aspects-of-gas-cookers.html

http://createwithcontext.com/insights-how-people-really-use-the-iphone.php

http://www.webseoanalytics.com/blog/wp-content/uploads/2011/05/seo-myths-mythbuster.jpg

http://www.uie.com/articles/three_click_rule/

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User experience design

Editor's Notes

  1. Image by http://alivepixel.deviantart.com/art/Happy-people-1-94410611
  2. Image by http://www.userfocus.co.uk/articles/cogwalk.html
  3. Image by http://www.userfocus.co.uk/articles/cogwalk.html
  4. Image by http://www.userfocus.co.uk/articles/cogwalk.html
  5. Image by http://www.developer.nokia.com/Resources/Library/Design_and_UX/designing-for-nokia-devices/usability-overview/about-usability.html
  6. Image by http://semanticstudios.com/publications/semantics/000029.php
  7. Image by http://gs-trivia.blogspot.com/2007/12/interaction-design.html
  8. Image by http://iso9241-210.blogspot.com/2010/04/iso-9241-210-on-ilmestynyt-korvaa-iso.html
  9. Image by Centre for User Experience Research (CUO), IBBT / KU Leuven, Belgium
  10. Images left and upper right by Centre for User Experience Research (CUO), IBBT / KU Leuven, BelgiumImage below right by http://www.gamestudies.org/0501/ermi_mayra/
  11. Image by Centre for User Experience Research (CUO), IBBT / KU Leuven, Belgium
  12. Image by Centre for User Experience Research (CUO), IBBT / KU Leuven, Belgium (c) Rob Stevens
  13. Image by https://wiki.ucl.ac.uk/display/UCLICACS/Rationality+and+Interaction
  14. Images top and bottom by Vero VandenAbeeleImage middle by http://www.uxventure.com/2011/10/fitts-law/
  15. Image (back) by http://yusylvia.wordpress.com/tag/gestalt/Image (front) by http://www.interaction-design.org/encyclopedia/gestalt_principles_of_form_perception.html
  16. Image (back) by http://forge.morfeo-project.org/wiki_en/index.php/Generic_Task_Model
  17. Image (back) by http://www.flickr.com/photos/lordferguson/1580261051/Image (front – top) by Image (front – bottom) by http://learnline.cdu.edu.au/units/hit381/resources/popups/normantheoryofaction.html
  18. Image by http://martin.kleppmann.com/2007/07/20/usability-aspects-of-gas-cookers.html
  19. Image by BiekeZaman
  20. Image by BiekeZaman
  21. Images by http://createwithcontext.com/insights-how-people-really-use-the-iphone.php
  22. Image byhttp://www.webseoanalytics.com/blog/wp-content/uploads/2011/05/seo-myths-mythbuster.jpg
  23. Images by http://www.uie.com/articles/three_click_rule/
  24. Image by http://goodinvestmentguide.net/tag/stock-market-software/
  25. Image left by http://www.find-me-a-gift.co.uk/backwards-clock.htmlImage right by weburbanist.com/2009/03/03/futuristic-strange-concept-bicycles-designs/
  26. Image byhttp://www.lessonsoffailure.com/software/user-interface-affordances/