Mobility Solution for a Jobs Board
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Mobility Solution for a Jobs Board

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Mobility Solution designed for a web based job site. It is example of audience driven user experience design based on personas. This solution included the use of SMS, URL based messaging, mobile web & ...

Mobility Solution designed for a web based job site. It is example of audience driven user experience design based on personas. This solution included the use of SMS, URL based messaging, mobile web & application design to offer the user an all pervasive mobile presence.

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Mobility Solution for a Jobs Board Mobility Solution for a Jobs Board Presentation Transcript

  • Proposed WAP support for Monster…A Web to WAP selection initiative
  • How can WAP help Monster?  Immediate access when needed – Interview calls, resume update requests etc.  Reach - Reaching out to a bigger audience - Reaching jobs out to un-registered users - Reaching out to users who cannot use Job sites @work Managed Mobility ServicesMonster – A web to WAP
  • Registered audience who is looking for specific kind of information relating to him. Interview calls etc Registered on Monster but without mobile number or with the wrong mobile number Un-registered audience Un-registered audience who are looking for who want to register but something interesting to cannot because of net do but not interested in access, time etc. anything drawn out. Managed Mobility ServicesMonster – A web to WAP
  • Un-Registered audience: Upto 90% of the audience! •Easy search options for those looking for a job •Application options for those who are not registered yet (?) •Registration options for mobile registration •Content nuggets for information snacking •Information about career services available Managed Mobility ServicesMonster – A web to WAP
  • User Persona – Geetha, 26, Female  A PR executive  Not registered on Monster  Is happy at her current job  Scenario: Comes across the job channel while surfing  Problem: Likes a couple of jobs but cannot apply for them Managed Mobility ServicesMonster – A web to WAP
  • Application flow ~Job description~ Assistant Manager- PR and Corporate XX jobs found for exp Communication 8yrs, location delhi, Skill Sets: (onle functional area IT/ female ) Telecom & level manager Job description Good PR skills. Product manager, Very good written and Wipro spoken English. Product management Good co-ordination head, ACL-wireless skills Product manager, a Knowledge of Industry client of HR solutions (people & price). limited Fair knowledge of Project manager, graphic software to Peoplesoft execute basic job at Project manager – his/her own. J2EE, an international Preferences : ~Job application~ MNC client of HR minds Someone Who has Your mobile number is Next> worked on a same not registered on Modify Jobs for you position in any of the Monster. ------------------ big corporate houses. Want to Register? Search within results May be from PR and Member already? add Click & search Simple search advertising firm. mobileto register? Want number ------------------ APPLY Apply -------------------- Home More > Home Company >> -------------------- Managed Mobility ServicesMonster – A web to WAP
  • Registration flow for un-registered users (Step 1 of 5) ~Choose functional Functional area area~ » Accounting /Tax/ ~Registration~ Company Secretary/ Step 1 of 5 ~Check username~ Audit Name: ‘ektarohra’ is already » Administration […..] registered! » Advertising/ PR/ Events Username: You can choose » Anchoring/ TV/ Films/ [……….] Ektarohra_1 Production Check username Check Ektarohra_in » Architects/ Interior Password: OR Design/ Naval Arch [………] Try your own » Banks/ Insurance/ Retype password: [……] Financial Services [………] CHECK » Bio Tech/ R&D/ E-mail ID: -------------------- Scientist […..] Login as ektarohra » Businessman/ Mgmt. Mobile number: Consultants/ Free... […...] » Content/ Editors/ Functional area: CHOOSE Journalists [Choose] » Corporate Planning/ Preferred location: ~Registration~ Consulting/ Strategy [Choose] Thank you for » Direct Sales Agent/ Experience: registering on Monster Insurance Agents […..] You need to complete Next> REGSITER Register 3 steps to apply for: -------------------- Assistant Manager- Home PR and Corporate Communication Go on to Step 2> Managed Mobility ServicesMonster – A web to WAP
  • Registration flow for un-registered users (Step 2 of 5) ~Choose highest qualification~ ~Registration~ ~Registration~ Step 3 of 5 Step 2 Step 2 of 5 » 12th For finishing step 3, Highest qualification: Choose » Aviation please send your [Choose] » B.A. resume as an Institute: » B.Arch attachment to [Choose] » B.Com resume@monsterjobs. Year of passing: » B.Ed com e.g. 1986 » B.Pharm From the e-mail ID [………] » B.Plan used in registration Area of specialization: » B.Sc i.e. [Choose] » BBA devingel@gmail.com Current industry: » BCA You will receive a [Choose] » BDS service message on Current Level: » BE/B.Tech your mobile, after [Choose] Next> clicking on the service Current employer: message, you can […..] ~Registration Step 2~ continue applying for SUBMIT STEP 2 Step 2 Thank you for filling in Assistant Manager- -------------------- Step 2 of the resume PR and Corporate Home submission process. Communication You will need to fill step Contact employer 3 as well to apply for: directly Assistant Manager- Jobs for you PR and Corporate Click & search Communication Keyword search Step 3 Go on to Step 3> -------------------- Managed Mobility ServicesMonster – A web to WAP Home
  • Registration flow for un-registered users (Step 3 of 5) She gets an SI on her phone with “Monsterjobs” as Geetha sends her sender’s name resume as an e-mail attachment. ~Registration Step 3~ Thank you for completing the 3 step registration process for Monster. Text resume received Apply to the post of Click to apply Assistant Manager-PR and Corporate Communication Go on to Step 4> Managed Mobility ServicesMonster – A web to WAP
  • Registration flow for un-registered users (Step 4 of 5) ~Registration~ ~Registration~ Step 4 Step 4 of 5 Step 5 of 5 Resume title: 2nd highest [………] qualification: SUBMIT Step 4 SUBMIT [Choose] -------------------- Institute: Home [Choose] Year of passing: ~Congratulations~ e.g. 1986 Thank you for [………] registering on Monster Previous employer: Geetha! […..] View resume FINISH Finish Jobs for you -------------------- -------------------- Home Home Managed Mobility ServicesMonster – A web to WAP
  • User Persona – Joy, 21, Male  A second yr MCA student  Not registered at Monster  Has dreams of creating games for a living  Finds out from an ad in ascent that he can look for a job on his phone  Not seriously looking for a job but wants to check out the job market anyway Managed Mobility ServicesMonster – A web to WAP
  • Job search for – Click & Search ~Choose functional area~ ~Choose level~ ~Choose experience~ » IT-softwareFunctional area » Administration » Entry Level/Fresher » less than 2 » Advertising/ PR/ Events Junior - Executive, Level »3 » Anchoring/ TV/ Films/ Assistant »4 Click & search Click Production » Middle - Manager, »5 Enter keyword » Architects/ Interior Assistant Manager »6 [……….] Design/ Naval Arch » Part time »7 SEARCH » Banks/ Insurance/ » Senior -Sr. Manager, »8 Simple job search Financial Services General Manager »9 Career astrology » Bio Tech/ R&D/ » Top - Directors, VP » 10 Ask the expert Scientist » Chief Officer - CEO, » more than 10 Get a great resume » Businessman/ Mgmt. CMO, COO, CIO, Next> Send your resume to Consultants/ Free... President ------------------ consultants » Content/ Editors/ Next> Simple search Journalists ------------------ Home » Corporate Planning/ Simple search Consulting/ Strategy Home » Direct Sales Agent/ Insurance Agents Next> Managed Mobility ServicesMonster – A web to WAP
  • Click & search contd.. ~Choose location~ XX jobs found for exp Experience less than 2 yrs, location » All Indian metros Location All Indian Metros, » Choose metro functional area IT/ » All International Telecom & level fresher » Choose international Fresher coder, Wipro location J2ME developer, ACL- » Agra wireless » Ahmedabad Junior Designer, a » Allahabad client of HR solutions » Ambala limited » Amritsar QA professional, » Ankleshwar Peoplesoft » Aurangabad Game developer - » Bangalore Symbian, an international » Baroda/Vadodara MNC client of HR minds » Bhavnagar Next> » Bhopal Modify Jobs for you » Bhubaneshwar ------------------ » Calicut Search within results » Chandigarh Click & search » Chennai/Madras Simple search » Coimbatore ------------------ Next> Home ------------------ Simple search Home Managed Mobility ServicesMonster – A web to WAP
  • Job search– Keyword search ~Choose location~ XX jobs found for exp less than 2 yrs, location ~Choose experience~ » All Indian metros All Indian Metros, » Choose metro keyword gaming » less than 2 Experience » All International Fresher coder, Wipro Click & search »3 » Choose international J2ME Game Location Enter keyword »4 location developer, ACL-wireless [Gaming] »5 » Agra Game designer, a SEARCH SEARCH » Ahmedabad »6 client of HR solutions Simple job search »7 » Allahabad limited Get a great resume »8 » Ambala Game tester, Send your resume to »9 » Amritsar Peoplesoft consultants » 10 » Ankleshwar Game developer - » more than 10 » Aurangabad Symbian, an international Next> » Bangalore MNC client of HR minds ------------------ » Baroda/Vadodara Next> Simple search » Bhavnagar Modify Jobs for you Home » Bhopal ------------------ » Bhubaneshwar Search within results » Calicut Click & search » Chandigarh Simple search » Chennai/Madras ------------------ » Coimbatore Home Next> ------------------ Simple search Home Managed Mobility ServicesMonster – A web to WAP
  • Registered audience: •A way to search jobs away from the PC •Information about resume updation and find-ability •Approachable systems when they are singled out by a recruiter Managed Mobility ServicesMonster – A web to WAP
  • User Persona – Arun, 32, male  Executive  Registered on Monster  Can’t access job sites from office  Never gets home on time to sit on the net  Gets passed over for a promotion  Problem: Wants to get job offers but does not know how Managed Mobility ServicesMonster – A web to WAP
  • Solutions for Registered users Impetus to update resume and a way to do so without spending too much time or effort at it Simple solution for job search during the few private moments that he has Immediate information on things that require his immediate attention like interview calls Managed Mobility ServicesMonster – A web to WAP
  • Update resume reminder flow Arun comes in the set who have updated their resume before 2006. He is sent the reminder SMS Resume 2 yrs old Click to update! Sends UPDATE to 6767XX On your resume at Monster, you have 2yrs of experience. To update resume through GPRS and get job offers, send UPDATE to 6767XX Or go to monsterindia.com Arun gets the reminder SMS on his phone Managed Mobility ServicesMonster – A web to WAP
  • Resume update wizard ~Your Resume~ ~Experience~ Your experience has (Updated on 2-Mar-06) [..2yrs..] been updated! Mobile number ~ UPDATE Update employer> 9810341582 <Back to resume Update current job> -------------------- Update Email ID ~ <Back to resume devingel@gmail.com Update employer -------------------- Experience ~ 2 yrs Experience Update current job Click & search Location ~ New Delhi --------------------- Simple search Current employer ~ Click & search Jobs for you ACL-wireless Ltd Simple search Home Highest qualification ~ Jobs for you BA – English Home Resume headline ~ Usability specialist with ~Current employer~ Your current employer expertise in building [..ACL-Wireless..] has been updated! online communi… Current employer UPDATE Update previous Update employers> Current job <Back to resume responsibilities ~ -------------------- Update experience> Porting existing web Update employer Update current job> based functionalities to Update current job <Back to resume the mobile ph.. --------------------- -------------------- ---------------------- Click & search Click & search Home Simple search Simple search Jobs for you Jobs for you Home Home Managed Mobility ServicesMonster – A web to WAP
  • Interview call flow Recruiter finds Arun’s resume online. Sends an interview call Interview call received! Click to view! Arun gets an SI on his phone Managed Mobility ServicesMonster – A web to WAP
  • Interview call flow – contd.. ~Job description~ Product manager ~Employer profile~ Person should have 2+ ~Interview calls~ A client of HR minds years of relevant From A client of HR consulting experience of minds consulting for HR minds is about development in MS Product manager People. An enterprising Technologies. From Peoplesoft Employer family; knowledgeable computing for Project and dedicated to Should have good manager quality, technology, exposure of ASP.Net ---------------------- innovation and growth. with Vb.Net. Update resume APPLY BEFORE applying More > Good knowledge of RDBMS-SQL server. ~Job application~ Similar jobs Job description>> Job description You are registered with ---------------------- -------------------- Monster as Click & search Update resume Should have good communication skills. ‘Arun_nehra’ Simple search BEFORE applying Enter password: Jobs for you More jobs by this [……] Home company Good Client interaction skills. LOGIN --------------------- Forgot password? Click & search Not your username? Simple search Must have good analytical skills. -------------------- Jobs for you APPLY Home Home Apply More > Company >> -------------------- Managed Mobility ServicesMonster – A web to WAP
  • Single click search for registered users XX jobs found for exp 8yrs, location delhi & role product/project manager Jobs for you Jobs for you .. Product Interview calls(2) manager, Wipro Last resume edit Product management (2 months ago) head, ACL-wireless Click & search Product manager, a Simple job client of HR solutions search limited Project manager, Peoplesoft Project manager – J2EE, an international MNC client of HR minds Next> ------------------ Search within results Search within results Click & search Simple search ------------------ Home Managed Mobility ServicesMonster – A web to WAP
  • Change search options XX jobs found for exp ~Search within results~ ~Add keywords~ 8yrs, location delhi, XX jobs found for exp XX jobs found for exp keyword J2EE & role 8yrs, location delhi & 8yrs, location delhi & product/project manager functional area IT/telecom functional area IT/telecom .. Product Add keywords Add keyword [………….] manager, Wipro Specify company SEARCH SEARCH Product management Add industry ------------------ head, ACL-wireless Add qualification Specify company Product manager, a Add location Add industry client of HR solutions Add functional area Add qualification limited Add role Add location Project manager, ------------------ Add functional area Peoplesoft Click & search Add role Project manager – Simple search ------------------ J2EE, an international ------------------ Click & search MNC client of HR minds Home Simple search Next> ------------------ Modify Jobs for you Home ------------------ Search within results Click & search Simple search ------------------ Home Managed Mobility ServicesMonster – A web to WAP
  • Subscribe to search options ~Jobs for you~ ~Subscribe @ Rs 100~ ~Congratulations!~ ‘Jobs for you’ search has Every morning, if jobs You have been been modified. Now you matching these results subscribed to Jobs for can access these results are posted, you will be you! by clicking on ‘Jobs for sent a service message You are on your way to you’ on your mobile which you can click on to finding that dream job! screen. access to these jobs. <Back to Jobs for you SUBCRIBE Subscribe You will be charged Rs. ------------------ <Back to Jobs for you 100 in your phone bill or Specify company ------------------ towards the balance on Add industry Add keywords your pre-paid card every Add qualification Specify company month for this service. Add location Add industry BUY BUY Add functional area Add qualification <Back to Jobs for you Add role Add location ------------------ ------------------ Add functional area Specify company Click & search Add role Add industry Simple search ------------------ Add qualification ------------------ Click & search Add location Home Simple search Add functional area ------------------ Add role Home ------------------ Click & search Simple search ------------------ Home Managed Mobility ServicesMonster – A web to WAP
  • Jobs for you flow Jobs which match the results that Arun wants are posted. 6 jobs for you The next Click to view! morning, Arun gets an SI on his phone Managed Mobility ServicesMonster – A web to WAP
  • Registered without mobile no.: •A way to associate their mobile number with the system Managed Mobility ServicesMonster – A web to WAP
  • Add mobile number flow for registered users ~Job application~ ~Your Resume~ Your mobile number is (Updated on 2-Mar-06) not registered on Mobile number ~ Monster. 9810341582 Want to Register? Email ID ~ Member already? add devingel@gmail.com ~Log in ~ ~Add mobile no.~ mobile number Experience ~ 2 yrs Username: Enter mobile number -------------------- Location ~ New Delhi [………] [………….] Home Current employer ~ Add mobile Password: SUBMIT SUBMIT ACL-wireless Ltd [………] View resume LOGIN Highest qualification ~ LOGIN -------------------- BA – English New member? Register Home Resume headline ~ Usability specialist with -------------------- expertise in building Home online communi… Current job responsibilities ~ Porting existing web based functionalities to the mobile ph.. ---------------------- Home Managed Mobility ServicesMonster – A web to WAP
  • Thank You ACL Wireless Limited Managed Mobility Services 17, Community Centre, East of Kailash, New Delhi – 110065, IndiaTel +91.11.26438813 | Fax +91.11.26438825 | www.acl-wireless.com | mms@acl-wireless.com Noida  Mumbai  Dubai