You might know all about Force.com development, but where does Heroku fit in? Join us as we help you understand this by demonstrating different apps, ranging from the Internet of Things, to Marketing Campaigns, organization-wide collaboration, Big Data, and Mobile services. You'll walk away with lots of ideas about how Heroku fits into the Salesforce platform, and how it can be used to support your next Force.com project.
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Examples of Using Heroku With Force.com to Build Apps
1. Heroku – 5 Use Cases
The answer to Life, the Universe and everything !!
Vincent Spehner, Tquila, Heroku Practice Manager
@vzmind and @herokusalesforceplaybook
2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
3. Introduction
Last year at Dreamforce to discuss with speakers talking about
Heroku and to meet early adopters of the Platform.
▪ Released the first version of Heroku Salesforce Playbook on Xmas
2012
• Heroku history
• Introduction to Heroku Toolbelt
• Java and Ruby tutorial to get started
▪ Next release available soon (Xmas 2013)
• Presenting 15 detailed use cases
• Introduction to the different Salesforce APIs
4. Introduction
Today the objective is to run a half marathon of 21 minutes.
▪ 5 use cases
▪ 4 minutes 12 seconds per lap
▪ A systematic approach
• Description of the issue to be solved
• Architecture overview
• Recommended addons, comments and tips
And get half of the answer to Life, the Universe and everything !!!
5. “For a moment, nothing happened. Then, after a second or
so, nothing continued to happen.”
Douglas Adams
6. A little guidance to get started
Heroku usages in Salesforce context through 3 generic patterns:
▪ Data externalization
• For any reason, Salesforce is not the perfect storage for you data
• You have too much transactions, unstructured data, incredible volumes
▪ Raw computation externalization
• Apex complexity too high, Governor limits hit whatever you do to avoid that
• Heavy processes,
▪ UI freedom and end-user app design
• VisualForce, Force.com Site or Site.com doesn’t solve perfectly your
• Leverage modern web and mobile frameworks
7. 1 - Customer multi-channel app
Issue to Solve:
▪ Interact with customer using any channel (SMS, Voice server, Mail,
Twitter, Instagram)
Description:
▪ Automate interactions with a maximum of flexibility
▪ Retrieve lead information/cases and more transparently
9. 1 - Customer multi-channel app
Favorite Addons and API
▪ Mandrill: inbound and outbound email, delivery status, blacklisting
monitoring.
▪ Twilio: SMS, VoIP, IVR
▪ Twitter: automate tweet replies, analyze leads and case request
Comments and Tips:
▪ Success condition for communication services is having a good API
• Creating a simple Twilio app should not take more than a day !!
10. 2 - Cloud Service Mashup
Issue to Solve:
▪ Enforce communication between various independent services
• Salesforce API, Shopping.com, Google Analytics, D&B credit check
Description:
▪ Act either as an end-point for Salesforce or external services
• Gather data and requests from multiple actors
• Ensure process orchestration
• Act as a middleware converting Data between services
12. 2 - Cloud Service Mashup
Favorite Addons
▪ Runscope:
• awesome traffic inspector
• send Apigee console to MiddleAge ☺
▪ IronMQ:
• Message queuing that scale
Comments and Tips:
▪ Heroku default available languages got libraries for most available API
• Salesforce, OpenAmplify, Google Analytics, shopping.com
13. 3 - Company Portal
Issue to Solve:
▪ Publish, in total freedom, data and business logic stored and defined in
Salesforce
Description:
▪ Implement quickly all modern techno trends
▪ Use any Open Source CMS from the market and plug it into your ORG
▪ Give your tech team full control on your website
15. 3 - Company portal
Favorite Addons and API
▪ DocRaptor: generate XLS or PDF based on your Salesforce data
▪ Salesforce REST API
Comments and Tips:
▪ Almost all CMS got a Salesforce connector
▪ Heroku Connect revolutionizes App dev
16. 4 - Big Data
Issue to Solve:
▪ Find a convenient and affordable storage system to implement Big
Data corporate strategy
Description:
▪ Build your Datawarehouse
▪ Store all data you can gather from (customers, logs, legacy system,
transactions, competitors, connected devices, social network …)
▪ Use State-of-the-Art technology to query hundreds of GB of Data
18. 4 - Big Data
Favorite Addons and API
▪ Treasure Data: effective and easy to implement Hadoop Cluster
Comments and Tips:
▪ Data is Petrol of XXI century !!!
▪ Start indexing Data now
19. 5 - Social Platform extension
Issue to Solve:
▪ Create Facebook App to know better your Fan base
Description:
▪ Facebook privacy policy is restrictive
▪ Heroku is a perfect Facebook Apps hosting platform
▪ Simple dedicated apps help you to know who are your customers
21. 5 - Social Platform extension
Favorite Addons
▪ MongoLab for Facebook unstructured Data local storage
Comments and Tips:
▪ Unstructured data match the Facebook Graph API
▪ You can use unstructured Data to make sure all potential available
Data are stored … and may be use them later
23. Conclusion
▪ Be creative, PoC are not expensive
▪ Use the right technology/language/datastore for the right challenge
▪ Download the playbook: http://herokusalesforceplaybook.com
▪ Share your ideas with Book authors
24. All about Tquila
Tquila is the main European Salesforce Partner, specialized
on Salesforce implementation, Mobile and Social
applications. Only European Heroku Platinum Partner
▪ 102 customers
▪ 304 projects
▪ 250 employees
▪ 204 certifications
25. Vincent Spehner
Heroku Practice Manager,
@vzmind and @herokusalesforceplaybook
http://herokusalesforceplaybook.com
“How many roads must a man walk down?”