How the cell phone survived adolescence,
learned to love himself, and became The One. This is the true story of the cell phone's angst in adolescence, its confusing youth, and eventual triumph. A must-see for the whole family!
text me a deal
weird brews and java downloads
many tried to use him to address
their own twisted needs.
“I will never be good enough for
advertisers, if I don’t give them what they
They want branding, ‘rich’ experiences, and
cool social web 2.0 connected goodness.
They want text coupons as you pass by the
They want GPS targeted ads. They want TV.”
he had his own fears, and
“I may not be able to play basketball, or jump
through hoops, or do branding, but there are a
few things I can do better than anyone.
I can relate to people.
I can provide information.
Oh yes, I can make calls.”
but he overcame those fears.
“In fact, I’m the best
at what I do.”
The cell phone was perfect
for Click-to-Call advertising
(which by the way, is a ginormous business.
He learned to love himself
(which was the greatest love of all).
And the greatest Direct Response
channel of all time was born...
feed the beast.