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Young Phone Angst: A True Story


Published on

How the cell phone survived adolescence,
learned to love himself, and became The One. This is the true story of the cell phone's angst in adolescence, its confusing youth, and eventual triumph. A must-see for the whole family!

Published in: Business, Devices & Hardware

Young Phone Angst: A True Story

  1. 1. how the cell phone survived adolescence, learned to love himself, and became the one.
  2. 2. he was ungainly as a child.
  3. 3. as a youth, everyone saw his potential.
  4. 4. it was not to do this.
  5. 5. branding in-game ads text me a deal mobile couponing weird brews and java downloads TV fart apps many tried to use him to address their own twisted needs.
  6. 6. “I will never be good enough for advertisers, if I don’t give them what they want. They want branding, ‘rich’ experiences, and cool social web 2.0 connected goodness. They want text coupons as you pass by the Starbucks. They want GPS targeted ads. They want TV.” he had his own fears, and demons.
  7. 7. “I may not be able to play basketball, or jump through hoops, or do branding, but there are a few things I can do better than anyone. I can relate to people. I can provide information. Oh yes, I can make calls.” but he overcame those fears.
  8. 8. “In fact, I’m the best at what I do.” The cell phone was perfect for Click-to-Call advertising (which by the way, is a ginormous business.
  9. 9. He learned to love himself (which was the greatest love of all).
  10. 10. And the greatest Direct Response channel of all time was born...
  11. 11. Tyrannosaurus Inc. feed the beast.