This presentation was part of a design project in an university setting.
The company Einböck is provider of sustainable soil (and grass) management. “Success on the farm”is the main
motto. Success is equivalent in this context with a rich crop.
Farming in future will and has to change. Based on
the mega trend urbanizationan the threads of
climate and soil issues also Einböck has to change.
Farmers of today cannot deal with all challenges
of the agricultural sectorin the fututre.
Based on Einböck’s values, the opportunities on
the markt and promising trends the company has
to step on a new business path.
http://designbusters.wordpress.com
3. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Our Vision
Intelligent.Modular.Farming.System.
I.M.Farming
We are the provider of the most
efficient food-enabling systems
for urban regions
in the private and the public sector.
5. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
From 2013 to 2020 ...
20
20People move to cities
Individuality gains value
Green movement grows
More love for organic food
Passion for self-made goods
20
13
7. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020
We provide scalable and modular
home indoor farm solutions
for private use
in urban flats and houses.
SCALABLE MODULAR INDOOR PRIVATE URBAN
8. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020 - Business Model
SUPPLIER RETAILER CUSTOMER
Seeds
Soil
PRODUCER
Assembly of
farm box
9. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020 - Target Group
I am always up on the
latest technology and like
doing my own stuff.
I am vegetarian
and I like cooking my
own meals.
It is hard to get fresh
vegetables in the city.
Freedom
Self-Sufficiency
Convenience
Control
Quality Time
Experience
Functionality
20. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035
We provide customized spaces
in urban regions with
integrated, remote, farm systems
for private use in public space.
CUSTOMIZED REMOTE PRIVATE URBANPUBLIC
21. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Business Model
SUPPLIER PRODUCER RETAILER CUSTOMER
Seeds
Soil InterfaceAssembly of
farm box
22. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Target Group
I am used to live out in
the countryside.
I do not want to live in
the city forever.
I would like to start a
little garden, but I feel that
I do not have the time to
do so.
Social Simplification
Responsibility
BeautyQuality Time
Naturalness
Convenience
27. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
From 2035 to 2050 ...
20
50Dozens of mega cities
Space-constraint living
Persistent need for fresh food
Reliance on automated systems
Fully integrated food provision
20
35
29. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050
We provide public farm spots around
the city integrated into daily life
connected with farm shops
selling the crop.
MODULAR URBANPUBLICSHOPAUTOMATION SERVICE
30. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050 - Business Model
SUPPLIER PRODUCER RETAILER CUSTOMER
Seeds
Soil
CLIENT
Provider of
public space
Assembly of
farm box
31. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050 - Target Group
I have always been a food
enthusiast willing to try
new things.
I thought about growing a
garden, but I do not think
that I will have enough
energy to keep up
maintaining it.
Drive
Work-Life-Balance
Performance
QualityFunctionality
Status Relaxation