bigumigu.com@bigumiguCOMMUNICATION TRENDSAUTOMOTIVE - 2012
Bigumigu Communication Trends - Automotive 2012 2GamesGames are the one of the best ways in the digitalworld to interact w...
Bigumigu Communication Trends - Automotive 2012watch videoToyToyota - Mobile Game App for Childrensee the projectGames“Toy...
Bigumigu Communication Trends - Automotive 2012watch videoToyota WindowGamesCopenhagen Institute of InteractionDesign and ...
Bigumigu Communication Trends - Automotive 2012Fiat Showroom in Townster Gamesee the projectGamesFiat Turkey, put Fiat Sho...
Bigumigu Communication Trends - Automotive 2012Toyota - Social Network RacerGamesToyota created an uneasy Facebookgame for...
Bigumigu Communication Trends - Automotive 2012watch videoBMW Interactive Video Mapping Auto RaceGamesTo promote 1 series,...
Bigumigu Communication Trends - Automotive 2012watch videoLexus - Tori Praver Race Tracksee the projectGamesLexus worked w...
Bigumigu Communication Trends - Automotive 2012watch videoFiat Uno - If Pee Were GasGames“If Pee Were Gas” campaign is ano...
Bigumigu Communication Trends - Automotive 2012watch videoJeep Poland - Big Treasure GameGamesJeep Poland launched an outd...
Bigumigu Communication Trends - Automotive 2012 11Aggressive Social Media StrategyThe powerful automotive brands are tryin...
Bigumigu Communication Trends - Automotive 2012BMW i Banner Redirects to Twitter SearchingAggressive Social Media Strategy...
Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz Ad Just with #NewGeneration HashtagAggressive Soci...
Bigumigu Communication Trends - Automotive 2012Ford Social Badgesee the projectAggressive Social Media StrategySocial badg...
Bigumigu Communication Trends - Automotive 2012Events for Social MediaToday, pr and social media are integrateg. Anevent c...
Bigumigu Communication Trends - Automotive 2012watch videoMINITram at Istiklal AvenueEvents for Social MediaMINI had creat...
Bigumigu Communication Trends - Automotive 2012watch videoChevrolet Sonic Skydivingsee the projectEvents for Social MediaT...
Bigumigu Communication Trends - Automotive 2012watch videoOk Go: Chevrolet Sonic Music VideoEvents for Social MediaAlterna...
Bigumigu Communication Trends - Automotive 2012Ford Worked with Fiction Model “Dalena Henriques”Social Story TellingFord, ...
Bigumigu Communication Trends - Automotive 2012watch videoSmart Fortwo - Pong GameExtreme ActivitesDaimler, dominant firm ...
Bigumigu Communication Trends - Automotive 2012watch videoFord Pinball ParkExtreme ActivitiesOgilvy Paris created a huge, ...
Bigumigu Communication Trends - Automotive 2012watch videoFiat TwitBidsee the projectEvents for Social MediaFiat had set a...
Bigumigu Communication Trends - Automotive 2012watch videoKia Motors - Backward RaceEvents for Social MediaTo promote rear...
Bigumigu Communication Trends - Automotive 2012watch videoToyota Etios - Tweets for Sweetssee the projectEvents for Social...
Bigumigu Communication Trends - Automotive 2012watch videoLamborghini Project: Audio - Visual Projection Mapping EventEven...
Bigumigu Communication Trends - Automotive 2012watch videoChevy Sonic: 3D Projection Mapping Claw GameEvents for Social Me...
Bigumigu Communication Trends - Automotive 2012 27Technology IntegrationSafety, power, consumption... These were USP’sonce...
Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz Invisible Drivesee the projectTechnology Integrati...
Bigumigu Communication Trends - Automotive 2012Audi - Direction Finding APP With Google Street ViewTechnology IntegrationV...
Bigumigu Communication Trends - Automotive 2012watch videoFord - Key Free Loginsee the projectTechnology IntegrationFord’s...
Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen Amarok, Head Controlled Web-Sitesee the projectTechno...
Bigumigu Communication Trends - Automotive 2012watch videoLive Supports to Audi Pilots at 24 Hours Nürburgring Racessee th...
Bigumigu Communication Trends - Automotive 2012Chrysler - Wireless On Board Charge SystemTechnology IntegrationChrusler Gr...
Bigumigu Communication Trends - Automotive 2012Nissan iPhone Case Renews ItselfsTechnology IntegrationAdvanced Softmateria...
Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz Key to VianoTechnology IntegrationMercedes-Benz cr...
Bigumigu Communication Trends - Automotive 2012Real Time, Real DataOnline campaigns can be activated and processedby live ...
Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen: BlueMotion Roulettesee the projectReal Time, Real Da...
Bigumigu Communication Trends - Automotive 2012watch videoMINI Fan The FlameReal Time, Real DataMINI accomplished a campai...
Bigumigu Communication Trends - Automotive 2012watch videoChevrolet Sonic BungeeReal Time, Real DataChevrolet launched a c...
Bigumigu Communication Trends - Automotive 2012 40Solution MarketingDigital world gives brands a very uniqueoppurtunity; f...
Bigumigu Communication Trends - Automotive 2012Smart Cover Creatorsee the projectSolution MarketingWhen Facebook started t...
Bigumigu Communication Trends - Automotive 2012watch videoMercedes Fleet Tweet Free Parking SpacesSolution MarketingIt is ...
Bigumigu Communication Trends - Automotive 2012watch videoBMW Solves Parking Problemsee the projectSolution MarketingBMW i...
Bigumigu Communication Trends - Automotive 2012watch videoMitsubishi Temp DriveSolution MarketingMutsubishi set up someone...
Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen - Youtube Original ClickSolution MarketingVolkswagen ...
Bigumigu Communication Trends - Automotive 2012watch videoToyota: iQ Street ViewSolution MarketingIn 2011, Google launched...
Bigumigu Communication Trends - Automotive 2012watch videoNissan House Hounting - Smart Ads invite to Test DriveCross Targ...
Bigumigu Communication Trends - Automotive 2012 48Augmented RealityAugmented reality is not a brand new technology,but the...
Bigumigu Communication Trends - Automotive 2012watch videoBMW - Telescobic ScreensAugmented RealityBMW launched the new i ...
Bigumigu Communication Trends - Automotive 2012watch videoCitroën DS4: Virtual Cars Finding GameAugmented RealityIn this v...
Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen Beetle AR + OutdoorAugmented RealityVolkswagen launch...
Bigumigu Communication Trends - Automotive 2012 52Facebook, Twitter, Google+Social network specific marketing is a must fo...
Bigumigu Communication Trends - Automotive 2012watch videoFord - Bring it With Focussee the projectCampaings with Internet...
Bigumigu Communication Trends - Automotive 2012Ford - Caption This!see the projectGoogle+Ford Europe, made its first Googl...
Bigumigu Communication Trends - Automotive 2012Volkswagen Fan Editionsee the projectSocial PersonalizationVolkswagen Fan E...
Bigumigu Communication Trends - Automotive 2012watch videoAudi - The First Hashtag in a TV AdHashtagsThe first TV hashtag ...
Bigumigu Communication Trends - Automotive 2012Ford Fiestagram - Instagram Campaignsee the projectNiche NetworksFord Europ...
Bigumigu Communication Trends - Automotive 2012watch videoAudi Q3 #twikayesee the projectHashtagsThe new compact SUV of Au...
Bigumigu Communication Trends - Automotive 2012Chevrolet Super Bowl Films EventSeeding as CampaignChevrolet started a priz...
Bigumigu Communication Trends - Automotive 2012Points of No Return: Facebook Timeline Adssee the projectFacebookLexus, ins...
Bigumigu Communication Trends - Automotive 2012Bridgestone’s Logo HuntCrowdsourcingIn 2011, Bridgestone made a small logor...
Bigumigu Communication Trends - Automotive 2012watch videoSubaru First Car Storysee the projectSocial Story TellingSubaru ...
Bigumigu Communication Trends - Automotive 2012watch videoPeugeot - Pinterest Puzzle GameNiche NetworksPeugeot Panama orga...
Bigumigu Communication Trends - Automotive 2012Honda Pintermissionsee the projectNiche NetworksHonda agreed with 5 power P...
Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen Amarok - Facebook FlipbookFacebookVolkswagen realized...
Bigumigu Communication Trends - Automotive 2012watch videoNascar - Twitter Hashtag Pages for EventsHashtagsNascar and Twit...
Bigumigu Communication Trends - Automotive 2012watch videoAudi A6: Interactive YouTube Driving ExperienceYouTubeThe world’...
Bigumigu Communication Trends - Automotive 2012watch videoSmart Car Argentina: Animated Twitter AdsTwitterSmart Argentina ...
Bigumigu Communication Trends - Automotive 2012Honda - Interactive Online Filmsee the projectGoogle Street ViewHonda has r...
Bigumigu Communication Trends - Automotive 2012 70Old Media, New IdeasThere are still ways to create good works inrelative...
Bigumigu Communication Trends - Automotive 2012Cadillac CTS - Ripped Ad PageOld Media, New IdeasTo demonstrate CTS Coupé’s...
Bigumigu Communication Trends - Automotive 2012Fiat Panda Discount CampaignSelling Cars on Group Buying SitesFiat and Grop...
Bigumigu Communication Trends - Automotive 2012Fiat Ducato - Increadible Shipping CapacityAmbientIn Turkey, People media a...
Bigumigu Communication Trends - Automotive 2012watch videoToyota SuperSplash - Live TV AdsOld Media, New IdeasTo promote n...
Bigumigu Communication Trends - Automotive 2012watch videoBradesco - Unexpected iPad AdNew Media, Brilliant IdeasInsurance...
Bigumigu Communication Trends - Automotive 2012watch videoThe MINI StoreOld Media, New IdeasMINI has carried out a campaig...
Bigumigu Communication Trends - Automotive 2012watch videoOpel Movano: The 2GB Banner CampaignOld Media, New IdeasOpel cre...
Bigumigu Communication Trends - Automotive 2012watch videoAudi iAd: Slide to UnlockNew Media, Brilliant IdeasAudi took out...
Bigumigu Communication Trends - Automotive 2012 79PersonalizationPersonalization trend is also getting big inautomotive. C...
Bigumigu Communication Trends - Automotive 2012Ford My KeyOne Car, Many PersonalitiesFord MyKey reserve key systemprovides...
Bigumigu Communication Trends - Automotive 2012Harrods Store for Auto LaunchesPremium PositioningHarrods Store, rises as a...
Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz SL - Fashion Film of Alex PragerPremium Positionin...
Bigumigu Communication Trends - Automotive 2012Bently Motors Arranged with Starwood HotelsPremium PositioningLuxury auto p...
Bigumigu Communication Trends - Automotive 2012Ford Discounts the Vehicle Insurance PremiumPersonalizationFord and insuran...
Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen FanwagenPersonalizationVolkswagen invited its fans to...
Bigumigu Communication Trends - Automotive 2012watch videoThe Lexus Fashion Workshop: The ChallengePersonalizationThe Lexu...
Bigumigu Communication Trends - Automotive 2012Bigumigu is the leading trend agency in Turkeyserving major brands in telec...
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Bigumigu 2012 Automotive Report

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2012 Marketing Communication Trends in Automotive Industry by Bigumigu.

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Bigumigu 2012 Automotive Report

  1. 1. bigumigu.com@bigumiguCOMMUNICATION TRENDSAUTOMOTIVE - 2012
  2. 2. Bigumigu Communication Trends - Automotive 2012 2GamesGames are the one of the best ways in the digitalworld to interact with target audience. Sometimescreating a game for the children to make thedriving experience better, sometimes developingan in-game social advertising practice.
  3. 3. Bigumigu Communication Trends - Automotive 2012watch videoToyToyota - Mobile Game App for Childrensee the projectGames“ToyToyota” is an iPhone game appwhich allows parents safe & enjoydriving when the child is at the backseatof car. App uses GPS to follow the realcar - Papa car in the game, then thechild picking up objects with "game car -My car" by steering right and left thedevice to follow the Papa car’s path.3
  4. 4. Bigumigu Communication Trends - Automotive 2012watch videoToyota WindowGamesCopenhagen Institute of InteractionDesign and Toyota Motor Europedeveloped a window concept namedwith “Window to the World”. People whoare sitting at the backseat of car, canzoom outsider objects and drawwhatever they want on car glass.4
  5. 5. Bigumigu Communication Trends - Automotive 2012Fiat Showroom in Townster Gamesee the projectGamesFiat Turkey, put Fiat Showroom into acity simulation social game ‘Townster’on Facebook.5
  6. 6. Bigumigu Communication Trends - Automotive 2012Toyota - Social Network RacerGamesToyota created an uneasy Facebookgame for pre-launching the rear wheeldrive, new sport model GT-86. The racetrack is formed from users name andsome Facebook profile views are putinto around the track to makeconcentration diffucult. A succesfulplayer got a chance to see GT-86 beforelaunch.6watch video
  7. 7. Bigumigu Communication Trends - Automotive 2012watch videoBMW Interactive Video Mapping Auto RaceGamesTo promote 1 series, BMW placed hugeprojection screens and set out theinteractive virtual auto races along 8days in central areas of South Africa.Users joined races with their Facebookaccounts on a Galaxy Tablet andcontrolled it as a wheel in the game.Participants also shared their records viatheir Facebook accounts.7
  8. 8. Bigumigu Communication Trends - Automotive 2012watch videoLexus - Tori Praver Race Tracksee the projectGamesLexus worked with model Tori Praver tocarry out a launch campaign for 2013Lexus GS F sport. As a part of campaign,Praver‘s lied on photo was used likecurves of a race track and created amobile race game for iOS devices.Message was clear, “The only car thatcan handle these curves”.8
  9. 9. Bigumigu Communication Trends - Automotive 2012watch videoFiat Uno - If Pee Were GasGames“If Pee Were Gas” campaign is anotherenjoyable project from Fiat/ Brazil topromote fuel efficiency Fiat Uno. As apart of campaign, the sensors aresettled into the urinals of popularBrazilan restourants’ WC.When consumers came in WC to peeinto urinal, they saw a Fiat Uno wasgoing on the digital screen till the end ofpeeing. The men who peeing within thelongest time, can see their best recordson the WC board list.9
  10. 10. Bigumigu Communication Trends - Automotive 2012watch videoJeep Poland - Big Treasure GameGamesJeep Poland launched an outdoor gameto encourage people to win Jeep GrandCherokee.Players received a map with the exactlocation of awards and went places hardto get in such as mountain trails, cavesand lakes to checked-in and collect theawards. The player who collected thehighest number of the awards won aJeep Grand Cherokee.During the campaign 2,000 activeplayers joined the game and the jeepwebsite traffic increased over 250,000times.10
  11. 11. Bigumigu Communication Trends - Automotive 2012 11Aggressive Social Media StrategyThe powerful automotive brands are trying to usesocial media as the main focus of their new modellaunches both to create the ultimate buzz andshow their self confidence in social media.
  12. 12. Bigumigu Communication Trends - Automotive 2012BMW i Banner Redirects to Twitter SearchingAggressive Social Media StrategyBMW’s ad banner on Mashable,redirected to Twitter search link as‘bornelecetric’ rather than direct site link.It was made for launching conceptversions of i3 and i8 models. That wasthe first example of using payed mediato direct earned media.12
  13. 13. Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz Ad Just with #NewGeneration HashtagAggressive Social Media StrategyMercedes-Benz prepared a cool ad forA- Class launching to emphasize howbrillant the new model. In the ad, therewere no info, not a brand logo or anymodel name, but just #NewGenerationhashtag was given to see the campaign.#NewGeneration hashtag also used in aSpotify campaign for winning premiummembership by choosing bestbackground music to the short video ad.13
  14. 14. Bigumigu Communication Trends - Automotive 2012Ford Social Badgesee the projectAggressive Social Media StrategySocial badges are a part of Ford’s newsocial media campaign. Consumerschoose and share the most closestbadges for them among 44 differentones. In this way, Ford can get to knowbrand’s consumers, too.14
  15. 15. Bigumigu Communication Trends - Automotive 2012Events for Social MediaToday, pr and social media are integrateg. Anevent can mainly be used to create a social mediabuzz. It’s not a coincidence that in Cannes Lions2012, most of the promo & activation winners werealse winners in digital categories.15
  16. 16. Bigumigu Communication Trends - Automotive 2012watch videoMINITram at Istiklal AvenueEvents for Social MediaMINI had created a gerilla activity atIstiklal Avenue with 4 MINI Countryman.The cars took off the people fromTaksim Square to Tunnel like acentenary nostalgic tram.16
  17. 17. Bigumigu Communication Trends - Automotive 2012watch videoChevrolet Sonic Skydivingsee the projectEvents for Social MediaTo promote new Chevrolet Sonic, avehicle fell into the sky from a plane.Thus, the fastest 0-100 km range speedrecord was beated cleverly byChevrolet.17
  18. 18. Bigumigu Communication Trends - Automotive 2012watch videoOk Go: Chevrolet Sonic Music VideoEvents for Social MediaAlternative rock band OK Go, set up apart of crazy ad film of Chevrolet Sonicduring Superbowl XLVI. The bandplayed 1,157 instruments connected withChevrolet Sonic, over two miles of desertoutside Los Angeles.After this ad, the band completed theclip to full music video. Project took 4months of preparation and 4 days ofshooting and recording.18
  19. 19. Bigumigu Communication Trends - Automotive 2012Ford Worked with Fiction Model “Dalena Henriques”Social Story TellingFord, launched a campaign with a fictionmodel “Dalena Henriques” forMustang 2013 GT 5.0.The ad with this model was took placeon the Sports Illustrated magazine.Auto brand also created a site named“dalenahenriques.com” and put thephotos of model with new Mustang. Fordtracked the feedbacks easily fromGoogle searchings of Dalena Henriques,across the campaign.19
  20. 20. Bigumigu Communication Trends - Automotive 2012watch videoSmart Fortwo - Pong GameExtreme ActivitesDaimler, dominant firm in Germanautomotive industry, created a test driveacitivity in order to show how an electricvehicle can accelerate fast.People played legendary pong gamewith two real Smart Fortwo while lookingon the huge digital screen.20
  21. 21. Bigumigu Communication Trends - Automotive 2012watch videoFord Pinball ParkExtreme ActivitiesOgilvy Paris created a huge, amusingPinball game in a street of Paris toadvertise Ford’s parking servicetechnology. The people who parkedmost wickedly record the highest scorein the game.21
  22. 22. Bigumigu Communication Trends - Automotive 2012watch videoFiat TwitBidsee the projectEvents for Social MediaFiat had set a Twitter Auction campaignand sold the special Production America500 by open bidding.Auction started from €1 and continuedtill 15 days on the500America.fiat500.com, website.Moreover 700 twitbids from 15 countriesare received during auction. User fromGermany Adelheid D. Keiper offered thehighest price €15.165 and became thefirst owner of America 500.22
  23. 23. Bigumigu Communication Trends - Automotive 2012watch videoKia Motors - Backward RaceEvents for Social MediaTo promote rear veiw cameratechnology, Kia Motors Colombiaorganized a race event which driversgoes backward.23
  24. 24. Bigumigu Communication Trends - Automotive 2012watch videoToyota Etios - Tweets for Sweetssee the projectEvents for Social MediaToyota Etios’s campaign slogan "Here toMake You Smile" became an interestinginteractive installation to release asweet for the smiling tweeter.An empty shop window invited peopleby to tweet what made them smile withthe hashtag #etiossmiles. After thatevery second hand objects took actionbehind the window to make peoplehappy and smile.24
  25. 25. Bigumigu Communication Trends - Automotive 2012watch videoLamborghini Project: Audio - Visual Projection Mapping EventEvents for Social MediaThe Lamborghini Project is a fascinatingprojection mapping experience at MediaMerchants production agency based inVancouver.25
  26. 26. Bigumigu Communication Trends - Automotive 2012watch videoChevy Sonic: 3D Projection Mapping Claw GameEvents for Social MediaChevrolet created the world’s biggestclaw game as 3D projection mapping onthe famous Roosevelt Hotel onHollywood Boulevard. The interactive3D projection mapping was for the newSonic and hundreds of people lined upto get a chance to win the car.With the event people used a foot-pedaland gear-knob to control the claw in realtime to win a bunch of cool prizes,including a 2012 Chevy Sonic.26
  27. 27. Bigumigu Communication Trends - Automotive 2012 27Technology IntegrationSafety, power, consumption... These were USP’sonce, but are given for todays consumers inautomotive industry. Now it’s important to have themost advanced technology and show it. Manydigital campaigns are created to give the idea ofbrand’s technological advance.
  28. 28. Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz Invisible Drivesee the projectTechnology IntegrationThe Mercedes-Benz F-CELL is the firsthydrogen-powered, environmentfriendly car which is ready for seriesproduction. In order to attention to thisinnovation it’s made an invisible F-CELL.The car was with the LEDs on the oneside and a camera on the other side.The camera filmed everything thathappened behind the vehicle andtransferred every action directly to theLED mats.28
  29. 29. Bigumigu Communication Trends - Automotive 2012Audi - Direction Finding APP With Google Street ViewTechnology IntegrationVW Group Electronic ResearchLaboratory had developed an on boarddirection finding app that can useGoogle Street View images. Thenavigation system which uses T-Mobiledata links, firstly came with 2012 AudiA7.29
  30. 30. Bigumigu Communication Trends - Automotive 2012watch videoFord - Key Free Loginsee the projectTechnology IntegrationFord’s Keyfree system has inspired adigital campaign. To promote thetechnology, a Mac OS software, named"Ford Keyfree Login" was created.The Software "Ford Keyfree Login"automatically logs in and logs out yourweb accounts as you approach yourcomputer with your smartphone, usingbluetooth technology.30
  31. 31. Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen Amarok, Head Controlled Web-Sitesee the projectTechnology IntegrationVolkswagen Amarok’s interactivewebsite can be controled with usershead. While users are on the site, theycan choose the muddy, sandly, gravellyand asphalt pathes where Amarokanimation performs on it.31
  32. 32. Bigumigu Communication Trends - Automotive 2012watch videoLive Supports to Audi Pilots at 24 Hours Nürburgring Racessee the projectTechnology IntegrationIn 24 Hours Nürburgring races, Audi fanscould support Audi pilots with livemessages in such a challenging way.Due to the Led device was placed intobody of Audi R8 LMS, fans messages viaAudi Deutchland page had been seenon the race photos.32
  33. 33. Bigumigu Communication Trends - Automotive 2012Chrysler - Wireless On Board Charge SystemTechnology IntegrationChrusler Group LLC, announced newwireless on board charge systemcoming with 2013 model Dodge Dart.The size of the charge place is8.27×9.5×3.25. When users put themobile device into the place and startdriving, it will going to charge phoneautomotically. Its cost will be $199,including montage.33
  34. 34. Bigumigu Communication Trends - Automotive 2012Nissan iPhone Case Renews ItselfsTechnology IntegrationAdvanced Softmaterials and TokyoUniversity had projected anunscratchable iPhone case by using thespeacial paint technology. Technologywhich is already in use by auto brandssuch as Nissan, has a material namedpolirotaksan. If case is sketched, itrenews itself after a while. It hasplanned mass production of iPhonecases in this year.34
  35. 35. Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz Key to VianoTechnology IntegrationMercedes-Benz created an impressiveoutdoor ad for Viano in BerlinFriedrichstrasse subway station. For ofthe campaign, technicians used radiosignals and developed a system whichallows people to control the interactivescreens with their car keys.People took action and pushed their carkey buttons then watched the advertvideo of Viano. People who see driver inthe ad, had a chance to get mini trip withViano.35
  36. 36. Bigumigu Communication Trends - Automotive 2012Real Time, Real DataOnline campaigns can be activated and processedby live data. Facebook likes, number of tweets andmany consumer activities are good ways to createthose campaigns.36
  37. 37. Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen: BlueMotion Roulettesee the projectReal Time, Real DataVW Golf Bluemotion technologyprovides much more kilometers than anormal car, with a full oil storage. Toprove this, Norwegian based agency Trycreated an activity and asked, how longdistance VW Golf can get over with justone oil storage. Moreover 50.000people forecasted and one luckyparticipant won the car with the rightanswer, 1.570 Km.37
  38. 38. Bigumigu Communication Trends - Automotive 2012watch videoMINI Fan The FlameReal Time, Real DataMINI accomplished a campaign that wascarried out via Facebook and a microwebsite. One of the users who liked theFacebook page and fired the rope Miniwas connected with, won a MINICountryman.38
  39. 39. Bigumigu Communication Trends - Automotive 2012watch videoChevrolet Sonic BungeeReal Time, Real DataChevrolet launched a campaign withLets Do This slogan for new Sonic. 2.5million users were encourged on thewebsite to click for watching Sonic’sjump off. It was the first time that an autowas doing bunge jumping.39
  40. 40. Bigumigu Communication Trends - Automotive 2012 40Solution MarketingDigital world gives brands a very uniqueoppurtunity; find a consumer problem and solve itwith a new idea. This approach is one of the majorcommunication trends in 2012 for many brands.
  41. 41. Bigumigu Communication Trends - Automotive 2012Smart Cover Creatorsee the projectSolution MarketingWhen Facebook started the roll-out of itsnew Timeline look on profile pages,Smart UK had created a cover photoapp for Facebook users. App canprepare mosaic and infographic coverphotos by using users’ profileinformation.41
  42. 42. Bigumigu Communication Trends - Automotive 2012watch videoMercedes Fleet Tweet Free Parking SpacesSolution MarketingIt is a big problem for drivers to find freeparking spaces especially in comingnew year days. Mercedes lead a Twittercampaign to solve this problem inStuttgart and fleet of Mercedes autostweet the free spaces throughMercedes-Benz Park Assist Service.People who looked up tweets also cansee free spaces on the map.42
  43. 43. Bigumigu Communication Trends - Automotive 2012watch videoBMW Solves Parking Problemsee the projectSolution MarketingBMW invests in iVentures, MyCityWayand ParktmyHouse systems to informBMW i drivers for free parking spaces.43
  44. 44. Bigumigu Communication Trends - Automotive 2012watch videoMitsubishi Temp DriveSolution MarketingMutsubishi set up someone else to workalong a day for people who joined its2012 Outlande Sport test drivecampaign, “Temp Drive”. There wereinteresting jobs that participants havesuch as opera artist, magician, DJ andmeteorologist. A lucky person amongthose participants enjoyed withOutlande Sport all day with no work.44
  45. 45. Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen - Youtube Original ClickSolution MarketingVolkswagen has created a funnyYouTube video campaign to underscorethe original spare parts usage. The linksof the original songs replaced into thesmall ads below the fake cover musicvideos.45
  46. 46. Bigumigu Communication Trends - Automotive 2012watch videoToyota: iQ Street ViewSolution MarketingIn 2011, Google launched Street View inBelgium but some streets were missingbecause of the Google car was too bigfor them. Then Toyota decided iQ carwith a 360 degree camera and addedthe streets that Google didnt get into.Besides, if users noticed their streets arenot on Google Street View, they can tagit on the micro site to complete streetviews.46
  47. 47. Bigumigu Communication Trends - Automotive 2012watch videoNissan House Hounting - Smart Ads invite to Test DriveCross TargetingNissan offered smart ads on the mostpopular landed property site in the Gulf.When users select house size, budgetand room numbers from the option menuand start searching the house on thesite, the live ad banner coming to screenaccording to family structure. Forexample, banners offered to crowdfamilies bigger auto models for testdriving.47
  48. 48. Bigumigu Communication Trends - Automotive 2012 48Augmented RealityAugmented reality is not a brand new technology,but there is still ways to marvel it in executing newideas.
  49. 49. Bigumigu Communication Trends - Automotive 2012watch videoBMW - Telescobic ScreensAugmented RealityBMW launched the new i series conceptmodels at 64th IAA Frankfurt Auto Show.One of the most interesting thing at theBMW booth was BMW’s interactivetelescobic screens in front of the stands.Visitors experienced details of modelswhen they looked into them.49
  50. 50. Bigumigu Communication Trends - Automotive 2012watch videoCitroën DS4: Virtual Cars Finding GameAugmented RealityIn this virtual car finding gamecampaign, people tried to find hiddenCitroën DS4s from Google Street View inthe streets of UK. The participant whofound the highest number of cars, won areal Citroën DS4.50
  51. 51. Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen Beetle AR + OutdoorAugmented RealityVolkswagen launched Beetle ARoutdoor campaigns in Canada.Everyone was able to look into AR adswith the camera of mobile devices andsaw various animated shows.51
  52. 52. Bigumigu Communication Trends - Automotive 2012 52Facebook, Twitter, Google+Social network specific marketing is a must formany brands. Gigantic networks like Facebookand Twitter are good places to create campaignsbut also niche social networks are oppurtunity forpositioning the brands.
  53. 53. Bigumigu Communication Trends - Automotive 2012watch videoFord - Bring it With Focussee the projectCampaings with Internet Celebrities"Bring it Focus" is very creative andenjoyable Facebook campaign topromote Ford Focus  features withTurkish celebrtiy teams, Cenk &Erdem, Eylem & Murat and KaanSezyum & Serkan Altuniğne. Every teamhad to complete different missions withtheir own cars to bring Focus carfeatures. During the campaign, usersvoted the teams on Facebook and onelucky person had a right to win FordFocus.53
  54. 54. Bigumigu Communication Trends - Automotive 2012Ford - Caption This!see the projectGoogle+Ford Europe, made its first Google+campaing as posting a photo to itsbrand page on the platform. Then usersadded their captions as a commentunder the photo and the caption with themost +1s was awarded with new DIRT3consol game.This campaign was launched before theofficial Google+ brand pages wereavailable, and the original post nolonger exists.54
  55. 55. Bigumigu Communication Trends - Automotive 2012Volkswagen Fan Editionsee the projectSocial PersonalizationVolkswagen Fan Edition project wascreated for brand’s Facebook page fansto give them a chance, creating theirfancy cars via an application. After thecampaign, 200 Polo and Golf wereproduced by users equipmentselections. It was the first auto productwent live with consumers‘ imagination.55
  56. 56. Bigumigu Communication Trends - Automotive 2012watch videoAudi - The First Hashtag in a TV AdHashtagsThe first TV hashtag #ProgressIs wasimplemented by Audi in “Progress is…”campaign during Superbowl events in2011. Audi also rewarded users toenhance turnout.56
  57. 57. Bigumigu Communication Trends - Automotive 2012Ford Fiestagram - Instagram Campaignsee the projectNiche NetworksFord Europe, had started an Instagramcampaign for Fiesta. Attendants sharedtheir photos according to tag which isannounced by Ford everyweek and wonseveral prizes. Photos scored by juriesand all tags winner won the the bigprize, Ford Fiesta.57
  58. 58. Bigumigu Communication Trends - Automotive 2012watch videoAudi Q3 #twikayesee the projectHashtagsThe new compact SUV of Audi; Q3, waslaunched with a Twitter project #twikaye(#twistory). in social media. Twitter usersposted their best stories while using#twikaye hashtag. Hashtag wassucceed to be trending topic within 2hours.58
  59. 59. Bigumigu Communication Trends - Automotive 2012Chevrolet Super Bowl Films EventSeeding as CampaignChevrolet started a prize competition onMSN before Superbowl final, andwanted from users to spread outSuperbowl films on the internet. One ofthe user who had maximum spreadswon $1.000. It was the biggestdisadvantege not to let users to spreadYouTube videos.59
  60. 60. Bigumigu Communication Trends - Automotive 2012Points of No Return: Facebook Timeline Adssee the projectFacebookLexus, inspired from Facebook Timelineand put into practice a Facebook app for2013 GS model. When users go back intime via the app, they overlook imagesof prior models and launches. Whileusers come back to now, they see thenew 2013 GS above the page. Lexusalso changed the ”like” button and used“i own this-for prior models”, “iremember this- for differenttechnological news” and “i want this-for2013 GS” buttons instead of it.60
  61. 61. Bigumigu Communication Trends - Automotive 2012Bridgestone’s Logo HuntCrowdsourcingIn 2011, Bridgestone made a small logorevision, but on the independent internetsites were still holding the old logos. Inorder to prevent this, brand started acrowdcourced campaign in Turkey andfound the old logos easily. Users whodetermined and reported highestnumber of old logos on the internet, wondifferent mini awards.61
  62. 62. Bigumigu Communication Trends - Automotive 2012watch videoSubaru First Car Storysee the projectSocial Story TellingSubaru US, started “First Car Story”campaign to promote 2012 SubaruImpreza.Users who enter the FirstCarStory.comwebsite can create their first cars withtheir own stories. Website recognizes theequipment words such as “sunroof, light”and completes the car with ananimation. At the end of experienceusers also can share their stories onFacebook and Twitter.62
  63. 63. Bigumigu Communication Trends - Automotive 2012watch videoPeugeot - Pinterest Puzzle GameNiche NetworksPeugeot Panama organized a puzzlegame on Pinterest. The game wasstarted by pinning the missing photos ofBoxer, 107 and 3008 models on brand’sPinterest page. When Pinterest usersfound the missing parts of photos fromPanama Peugeot Facebook page orwebsite, pinned them with Peugeot onthe platform. First five pinning cought theprizes.63
  64. 64. Bigumigu Communication Trends - Automotive 2012Honda Pintermissionsee the projectNiche NetworksHonda agreed with 5 power Pinterestusers and give each other $ 500 tocreate a Pinterest campaign. Theobjective was ‘living a day withoutpinning’ and rather than it, taking a tour.5 Pinterest users take their spendingmoney and travelled to see differentcities such as San Fransisco, Londra andHawaii within a day. After 24 hours theycome back to Pinterest and travellingphotos are pinned on the Pintermissionboard of Honda.64
  65. 65. Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen Amarok - Facebook FlipbookFacebookVolkswagen realized an “Amarok -Facebook Flipbook” animation projectwith 200 images to show that Amarokgoes on everywhere, from mountains tostreets and even on Facebook. Usersjust keep fingers on the right button andflip through the album as a shortanimation movie.65
  66. 66. Bigumigu Communication Trends - Automotive 2012watch videoNascar - Twitter Hashtag Pages for EventsHashtagsNascar and Twitter calloborated toplace a TV ad for 2012 Pocono 400NASCAR races. In the ad, viewers sawthe #NASCAR hashtag to visit the eventpage on Twitter. After a while, Twittermanagers talked about hashtag pagesand underlined that the pages are notfor brands, just for events.66
  67. 67. Bigumigu Communication Trends - Automotive 2012watch videoAudi A6: Interactive YouTube Driving ExperienceYouTubeThe world’s first interactive driving videoon YouTube had been launched for thenew Audi A6.In the interactive YouTube experience,users can control the video with theirkeypad numbers. The video wasdiveded section to section to provide theillusion that users are actuallycontrolling the car. 67
  68. 68. Bigumigu Communication Trends - Automotive 2012watch videoSmart Car Argentina: Animated Twitter AdsTwitterSmart Argentina had created the firstanimated ad on Twitter. Users simplyhold down “J” to animate and follow thecar through a tunnel, past trees, houses,buses. 68
  69. 69. Bigumigu Communication Trends - Automotive 2012Honda - Interactive Online Filmsee the projectGoogle Street ViewHonda has revealed an onlineinteractive film that inspired by GooglesStreet View experience to promote thelaunch of its 2012 Civic model.The 360-degree video aims to takeusers to new places that they wouldnever get to see such as an Alsakan icecave and an underwater art museum.69
  70. 70. Bigumigu Communication Trends - Automotive 2012 70Old Media, New IdeasThere are still ways to create good works inrelatively not-very-new media environments. Hereare some examples.
  71. 71. Bigumigu Communication Trends - Automotive 2012Cadillac CTS - Ripped Ad PageOld Media, New IdeasTo demonstrate CTS Coupé’s irresistiblebeauty, created an ad page where thecar had been ripped out of themagazine.Agency: MacLaren McCann, Toronto.71
  72. 72. Bigumigu Communication Trends - Automotive 2012Fiat Panda Discount CampaignSelling Cars on Group Buying SitesFiat and Gropuon - Şehir Fırsatıcollaborated a campaign to promote %8discount for Fiat Panda purchases.During the campaign, 88 coupons from2.000 TL discount price had been soldto 100 TL in the gropuon website.72
  73. 73. Bigumigu Communication Trends - Automotive 2012Fiat Ducato - Increadible Shipping CapacityAmbientIn Turkey, People media agencyprepared very assertive piece toindicate Ducato’s capacity. The head ofvehicle was settled infront of the thehuge shelf at Bayrampaşa Bizim RetailStore.73
  74. 74. Bigumigu Communication Trends - Automotive 2012watch videoToyota SuperSplash - Live TV AdsOld Media, New IdeasTo promote new 2012 Hliux, Toyotaprepared amazing mud splashing liveads on TVs. 2012 Hilux suddenlyappeared on the live screen andsplashed speaker with the mud.74
  75. 75. Bigumigu Communication Trends - Automotive 2012watch videoBradesco - Unexpected iPad AdNew Media, Brilliant IdeasInsurance company Bradesco, took outan ad to Quatro Rodas digital carmagazine for iPads. While users arepassing the pages one by one,unexpectedly car hits the left side ofiPad.75
  76. 76. Bigumigu Communication Trends - Automotive 2012watch videoThe MINI StoreOld Media, New IdeasMINI has carried out a campaign in Parisstreets with 10 cars which are positionedlike a MINI store. Cars invited people onthe street surprisingly for test driving.76
  77. 77. Bigumigu Communication Trends - Automotive 2012watch videoOpel Movano: The 2GB Banner CampaignOld Media, New IdeasOpel created a great banner to showhow big is the capacity of the new OpelMovano van.The banner straightly carries user’s filesacross the web to chosen recipient andit allows to transfer files up to 2GB insize right through the banner!Just in a month, the banners carried5680 files throughout the world.77
  78. 78. Bigumigu Communication Trends - Automotive 2012watch videoAudi iAd: Slide to UnlockNew Media, Brilliant IdeasAudi took out a clever iAd for the newAudi magazine iPad app in Brazil.Apple’s “slide to unlock” feature set upto get users attention.Once users saw the iAd and recognizedto unlock Apple devices with fingeraround a track they were rewarded witha free copy of the new Audi Magazinefrom the app store.78
  79. 79. Bigumigu Communication Trends - Automotive 2012 79PersonalizationPersonalization trend is also getting big inautomotive. Creating user specific models, orsometimes, giving brand a unique persona canattract consumers in a good way.
  80. 80. Bigumigu Communication Trends - Automotive 2012Ford My KeyOne Car, Many PersonalitiesFord MyKey reserve key systemprovides to control car with limitedfeautures. Especially parents can putlimits when they are giving car to theirssons.Determinable features: speed limit,music sound level (if seat belt are notworn, it doesn’t turn on) and radiochannel controlFord put system into use primarily USA,later on UK.80
  81. 81. Bigumigu Communication Trends - Automotive 2012Harrods Store for Auto LaunchesPremium PositioningHarrods Store, rises as a new autoshowroom for brands of premiumsegments in England. Aston Martin,Cygnet, Lexus CT 200h and FiskerKarma are shown so far in the store.81
  82. 82. Bigumigu Communication Trends - Automotive 2012watch videoMercedes-Benz SL - Fashion Film of Alex PragerPremium PositioningPhotographer Alex Prager and modelLara Stone made a short video forMercedes-Benz during 2012 FashionWeek. In the film, Lara Stone standsaround in a stormy day.82
  83. 83. Bigumigu Communication Trends - Automotive 2012Bently Motors Arranged with Starwood HotelsPremium PositioningLuxury auto producer Bently Motors andStarwood Hotels & Resorts workedtogether to show brand’s autos to hotelsconsumers. Hotel’s wealthy consumerstest Bently cars and can attendattractive events.83
  84. 84. Bigumigu Communication Trends - Automotive 2012Ford Discounts the Vehicle Insurance PremiumPersonalizationFord and insurance company State Farmstarted a system that collects driversdata and sends them to the firminstantly via 3G-4G wireless internet inUtah USA.2009 and later Ford models have FordSYNC technology which scales driversspeeds and how long distanced with car.The system sends informations toinsurance company. Then driversinsurance premiums were calculatedaccording to this for semi-annual period.If a driver montly gets over 1.000kmdeserves %10, if less from 1.000 km,deserves as near as %40 discounts.84
  85. 85. Bigumigu Communication Trends - Automotive 2012watch videoVolkswagen FanwagenPersonalizationVolkswagen invited its fans to vote fortheir all-time favorite VW model onFacebook and to win the one-off vehicleas a reward.Fanwagen campaign was clearlydesigned for the social network-obsessed, include a license plate thatshows your relationship status, and theability to print your newsfeed off at thedashboard.85
  86. 86. Bigumigu Communication Trends - Automotive 2012watch videoThe Lexus Fashion Workshop: The ChallengePersonalizationThe Lexus Fashion Workshop is directedby four innovative persona, Eddie Borgo,Alejandro Ingelmo, John Patrick andMoss Lipow. They challenged to recyclethe parts of Lexus CT Hybrid into acomplete fashion collection.86
  87. 87. Bigumigu Communication Trends - Automotive 2012Bigumigu is the leading trend agency in Turkeyserving major brands in telecommunication, FMCG,automotive, banking and technology industries.For more information, please contact:Yalçın Pembecioğluyalcin@bigumigu.com

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